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Hong Kong Gifts & Premium Fair 2002(HKTDC Toys & Games , Vol 01,2002)


Vol 1 2002




Vol 1 2002

Fair Preview

Hong Kong Gifts & Premium Fair 2002

 

Hong Kong Gifts & Premium Fair 2002

23-26 April 2002 (Tuesday-Friday)

Total Exhibitors: 2,842 (2001 figure)
Total Visitors: 51,553 (2001 figure)
Group Pavilions: Australia, Chinese Mainland, Germany, India, Indonesia, Italy, Korea, Macau, Malaysia, Philippines, Singapore, Taiwan, Thailand, United Kingdom
Scale: 58,425 square metres
Venue: Hong Kong Convention & Exhibition Centre, 1 Expo Drive, Wanchai, Hong Kong
Organizers: Hong Kong Trade Development Council in cooperation with The Hong Kong Exporters' Association
Sponsors: Federation of Hong Kong Industries
Trade & Industry Department, HKSAR Government
The Chinese General Chamber of Commerce, Hong Kong
The Chinese Manufacturers Assn of Hong Kong
The Hong Kong General Chamber of Commerce
The Indian Chamber of Commerce, Hong Kong
Admission: Trade visitors only. Individuals younger than 18 years will not be admitted.
Enquiries: Exhibitions Department, Hong Kong Trade Development Council
Unit 13, Expo Galleria, Hong Kong Convention and Exhibition Centre,
1 Expo Drive, Wanchai, Hong Kong. Tel: (852) 2240-4481, 2240-4120
Fax: (852) 2824-0026, E-mail: exhibitions@tdc.org.hk

Time Saver
Register in advance on the Internet to avoid queues at the fair.

Simply visit the Web site http://hkgiftspremiumfair.com and register online.

Show Times  
Fair Dates & Opening Hours
23-25 April (Tue-Thu) 9 am - 6:30 pm
26 April (Fri) 9 am - 5 pm
   
Buyer Registration Hours
22 April (Mon) 2 pm - 7 pm
23-25 April (Tue-Thu) 8:30 am - 6 pm
26 April (Fri) 8:30 am - 4:30 pm

What's On Offer

  • Advertising Gifts & Premiums
  • Ceramic Gifts
  • Consumer Electronics
  • Corporate Gifts
  • Fashion Jewellery & Accessories
  • Paper & Packaging
  • Party & Christmas Decorations
  • Picture & Photo Frames
  • Silverware
  • Stationery
  • Toys & Sporting Goods
  • Travel Goods & Umbrellas
  • Watches & Clocks
  • General Gift Items
  • Trade Services & Publications

Gifts Galore As Traders Pack Fair Venue To Near Capacity

Visitors to the 2002 edition of the Hong Kong Gifts and Premium Fair can look forward to increased zoning and an enhanced product range, with such new categories as picture and photo frames, watches and clocks and toys and sporting goods.

ASIA'S largest event of its kind (and the world's third largest), the Hong Kong Gifts and Premium Fair will take place for the second time from 23-26 April at the Hong Kong Convention and Exhibition Centre.

Overwhelming demand for booth space forced the organizer, the Hong Kong Trade Development Council (TDC), to rethink the formats of the former long-time Hong Kong Gifts and Houseware Fair and the Hong Kong Premium Show. This resulted in pairing gifts and premiums in one show while household products went solo.

Held on consecutive weeks last April, the two new events attracted a record 78,285 visitors. Of these, 51,553 visitors attended the Gifts and Premium Fair to see displays from 2,842 exhibitors representing 34 countries and regions. More than 54% of the buyers (27,933 visitors) came from outside Hong Kong.

From the various seminars on offer to product and packaging design exhibits, the Hong Kong Gifts and Premium Fair is about giving added value to traders in the industry. Watch for the updated schedules of daily activities.
"An increase in product variety, better categorization and increased zoning enable buyers to fulfil their sourcing needs more easily," says TDC senior manager for exhibitions Anne Chick. New product categories offered in 2001 included ceramics, fashion jewellery and accessories, paper and packaging, silverware, travel goods and umbrellas and watches and clocks.

"Fair visitors should watch for more new sectors featured this year," Chick says.

New products are a major attraction in all categories. "Hong Kong people have their fingers firmly on the pulse of international market trends. Because of this, we can look forward not only to seeing many new items on display but also to seeing product enhancements," says fair organizing committee chairman Jeffrey Lam.

Exhibitors like Alan Leech, manager of the UK's Export Council for British Jewellery and Giftware Federation, were very satisfied with the 2001 show. "The main reason we participate is because this fair is so international. Attending the Hong Kong fair gives companies opportunities to broaden their customer base in the Asia-Pacific region," says Leech.

Lions dance, magicians dazzle and birthdays are celebrated - at the Hong Kong Gifts and Premium Fair, participants are invited to enjoy some downtime during appointment-packed days.
Dry De Fashion Pvt from India, a first-time exhibitor in 2001, declared the effort worthwhile. "Generally, we display in India, but not all buyers go there - Hong Kong is the strategic place," says director Brajesh Gutgutiahe.

"There are so many international buyers from places like Australia and South Africa. We make good contacts in Hong Kong so we can do good business in the future."

A task force of trade associations and a legal adviser will again be on site to handle complaints about infringements of intellectual property rights (IPR). British company Trade plus Aid says its new designs were successfully protected through the IPR facilities in 2001. "There is no question that the IPR facility and the support to exhibitors offered by TDC are the best in the world," says director Charlotte di Vita.

The Hall of Fine Designs, with its high-quality designer products and branded goods, will once again appear.

Hong Kong manufacturers have developed an array of gift and premium products, ranging from price-competitive promotional items to middle- and high-end gifts. While Hong Kong's main expertise has been in manufacturing and product design, Lam says this may change with the Chinese mainland's entry to the World Trade Organization.

"Overseas firms know they cannot maintain an office in every large Chinese city. They will want help sourcing products from the mainland market. They trust Hong Kong buyers because we have many years of experience in dealing with the mainland. This dimension should make for a lively and exciting fair," Lam says.

 

WRITTEN BY CAROLINE BIEBUYCK

 

Entertainment Plus

VISITORS to the 2002 Hong Kong Gifts and Premium Fair can anticipate an entertainment-packed event, says TDC senior manager for exhibitions Anne Chick.

The programme promises to be as varied as last year's line-up, which featured jazz performances, lion dances and Chinese aerobics. Special events, including product preview showcases, enabled exhibitors to more effectively promote individual items to thousands of trade buyers. Another popular attraction is a cyber-appointment-booking service on the fair Web site to strengthen communication links between buyers and exhibitors.

Once more, a fair survey will be conducted. "Exhibitors and buyers will be interviewed to gather views on product trends, market trends and the general market outlook," Chick says. Research findings will be released on the fair's final day.

The Hall of Fine Designs, introduced last year, will reappear. This attraction showcases designer products and branded goods. "The exhibits are unique collections of a high standard covering a range of categories," says Chick. The hall will include exhibitors providing product-design services.


More Action Online

The fair Web site http://hkgiftspremiumfair.com allows visitors to pre-register, access an online newsletter, look into sightseeing programmes and find other useful information.

A WEB site for the Hong Kong Gifts and Premium Fair 2002 offers features to help exhibitors or visitors plan and maximize the value of their time at the event.

Through the site, exhibitors can access information about the booths and raw space available, including details like size, facilities and fees. They can download details about various advertising plans.

The Web site can help with stand-administration issues, provide contact information for useful third parties like stand contractors and mobile-phone service providers. It also lists special accommodation rates offered by value-for-money hotels.

Buyers can avoid queues by pre-registering online, and exhibitors can download registration applications. An online newsletter for buyers and visitors will appear nearer the fair date.

New this year are details about sightseeing programmes to take place during the three-day pause between the Hong Kong Houseware Fair and the Hong Kong Gifts and Premium Fair. There are day tours around Hong Kong and various short breaks to the Chinese mainland lasting 1-4 days.

For more information, visit the fair Web site at http://hkgiftspremiumfair.com/.


Value-for-money Hotels

Hotel
Net Rate/Rm
(HK$/night)
Contact Person
Tel/Fax
Travel Time
to the Fairground
Great Eagle Hotel $1,695 Ms Helen Yu
(Asst Director of Sales)
Tel: 852-2378-9322
Fax: 852-2375-2983
By taxi: 20 mins
By MTR: 25 mins
Regal Hongkong Hotel $1,356 Ms Celia Mak
(Director of Sales & Marketing)
Tel: 852-2837-1981
Fax: 852-2577-9912
By taxi: 10 mins
By MTR: 20 mins
Best Western Rosedale on the Park - Hotel & Suites *# $934 Mr Louis Cheng
(Director of Sales)
Tel: 852-2127-8888
Fax: 852-2127-3333
By taxi: 10 mins
By MTR: 20 mins
Eaton Hotel Hong Kong *# $850 Ms Isabella Ng
(Asst Director of Sales)
Tel: 852-2710-1894
Fax: 852-2385-8132
By taxi: 20 mins
By MTR: 30 mins
City Garden Hotel * $565 Mr Robert Hon
(Director of Sales)
Tel: 852-2806-4060
Fax: 852-2571-7452
By taxi: 12 mins
By MTR: 25 mins
Island Pacific Hotel *# $660 Ms Emme Lee
(Sales Manager - Corporate)
Tel: 852-2131-5723
Fax: 852-2803-0384
By taxi: 10 mins
By MTR: 30 mins
Newton Hotel Hong Kong * $550 Ms Edith Leung
(Director of Sales)
Tel: 852-2806-6088
Fax: 852-2807-2283
By taxi: 12 mins
By MTR: 25 mins

Notes:
Please mention the Hong Kong Gifts & Premium Fair to enjoy the special room rate.
Free buyer registration for the fair is available.
Rooms are available on a first-come-first-served basis.
* Free shuttle bus service available to the fairground
# Complimentary breakfast available


Enhanced Favourites In Vogue

Gift-sourcing has never been easier, with manufacturers doing their best to offer more new features, colour changes and technological add-ons to this year's offerings.
BUYERS always look forward to seeing new products at any trade fair, and the Hong Kong Gifts and Premium Fair 2002 is no exception.

Although the market is slower than a year ago, the innovation process is far from stalled. Indeed, fair organizing committee chairman Jeffrey Lam believes suppliers are trying even harder to produce new ideas, if not necessarily entirely new products.

"Manufacturers are moving towards combining ideas to enhance current products with new features. This means blending hi-tech with traditional processes and creating improved versions of old favourites," Lam says.

The key to success in the gifts and premiums market lies in knowing how to make a successful product even more attractive. "That's why I think we will see new features, like more colour changes and technological features on products this year," Lam adds.

"Hong Kong people travel widely, and they have a good idea of what markets expect. Product enhancement is something we think about every day, and we anticipate seeing the results at the fair."

Demonstrating the process are companies like John Mfg Ltd, which makes advertising gifts, mainly for sale to the US, Europe and Eastern Europe. Since these products have short shelf lives, new lines are developed each month. Among the current favourites are lanterns and durable household products like computer cleaning cloths.

The economic downturn has created pressure in several ways. Lead times have shortened. "Whereas we normally deliver in 45 days, now we must get products ready, including the customer's own packaging, in 25 to 30 days," says John Mfg Ltd's marketing manager Kaman Wong.

Traders in the know are discovering how important licensing is in the giftware industry. The fair will once again feature a licensing conference at which international experts will present their analysis of licensing opportunities.

The company's tactic is to slice small amounts of time off the design, printing and manufacturing stages. "Everything has to be well planned, and we must handle each project carefully," Wong says.

Another pressure is on quality. Customers will negotiate on quality before turning to price.

With its booth layout finalized, John Mfg is deciding on the display. Possibilities include items from its lanterns range and more hi-tech products like computer lights.

"We want to concentrate on colourful products and brand logos. Final decisions will depend on our customer trends and general market trends," Wong says.

Paper and packaging businesses also feel the effects of an economic downturn, says One Heart Greetings Cards Ltd export manager Alice Lo.

One Heart has worked on improving its market position by emphasizing not only competitive prices but also quality service and design. "These things are always important, particularly now," Lo says.

The company's most regular lines include greetings cards and paper gift bags. There is a big shift to recycled paper and hand-made items, a trend that should continue.

New product categories such as picture and photo frames and watches and clocks make it easier for buyers to source for their target markets.

Pro Eton (HK) Co Ltd operates at the high end of the stationery market. In addition to its own-brand pens and other writing instruments, it manufactures pens under license and produces other desktop items.

Director Veronica Ming Yueh says that since the company specializes in certain branded products, it plans to focus on current lines. "We emphasize that we can deliver better quality and good service. In these times, you need to look at the added value you can give your customers," she says.

Ming Yueh says the upcoming fair is an ideal opportunity to show buyers its brands. "We will show our ranges of pens, writing instruments and equipment for pen upgrades. We see the fair as a chance to promote what we do best," Ming Yueh says.

Lam agrees that 2002 may not be an easy year for manufacturers or buyers. Fortunately, he has some advice. "Manufacturers should concentrate on producing good-looking products while keeping prices firmly under control. Buyers will look for competitive prices, but at the same time will want quality maintained, if not enhanced," he says.

Lam forecasts a slow start to the year, but urges manufacturers to prepare for quick shifts in customers' positions. "They reduce their lead times to prepare for quick orders," says Lam.

On a lighter note, Lam suggests that if people are keen on market projections, "maybe they can buy a crystal ball at the fair".

WRITTEN BY CAROLINE BIEBUYCK

 

International Flavours

WHILE serving as a showcase for Hong Kong-based exhibitors, the Hong Kong Gifts and Premium Fair allows both large and small overseas suppliers to display new creations to international buyers.
Visitors to the 2002 fair can anticipate group pavilions representing Australia, the Chinese mainland, Germany, India, Indonesia, Italy, Korea, Macau, Malaysia, the Philippines, Singapore, Taiwan, Thailand and the UK.
Among the attractions are:

  • ceramic gifts, stationery, toys, photo frames, arts and crafts from the Chinese mainland;
  • writing utensils, stationery, promotional timepieces, ceramic mugs, globes and paper napkins from Germany;
  • silverware, ceramics, stationery and timepieces from Italy;
  • ceramic gifts, fashion accessories, Christmas decorations and photo frames from Macau;
  • desktop gifts, pen sets, photo albums and festive items from Singapore; and
  • pictures, potpourri, books and pewter from the UK.

Exhibitors consistently return due to immense opportunities. "German companies participate to stay in touch with customers, conduct market research and present new products," says Durma Messe Stuttgart Int'l GmbH project manager Brigitte Fahrngruber.

Companies from Malaysia are equally enthusiastic. "We have overwhelming requests from past participants and newcomers to take part," says Malaysian trade consul Too Kia Hong.


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