An increasing number of mainland parents search for toys online. According to HKTDC’s report “China’s Toy Shoppers: A Purchasing Behaviour Survey”, 46% of them have purchased toys online. Compared with the 2010 survey when only 14% of the parents had purchased toys online, the proportion of parents buying toys online has risen markedly.
80 years ago most homes had only 100 items, now they have more than 10,000. Exhibitors and buyers at the Hong Kong Gifts and Premium Fair turned to the issue of just how to achieve true stand-out in such a packed sector.
With the incoming selective two-child policy inevitably going to accelerate the birthrate across China, shortfalls in the mainland's childcare and maternity products sectors clearly offer huge opportunities for many Hong Kong companies.