Product Industries - Highlight
19 July 2017
As the second-most populous ASEAN country with over 100 million people, the Philippines is a consumer market in Southeast Asia holding good sales potential for Hong Kong companies. Strong economic growth and hefty foreign receipts have fuelled consumption in the country, while this archipelago state is gradually transforming into a burgeoning modern consumer market.
A wider selection of international cuisine than ever before was on offer at this year's IFE event, with spicy baby foods, self-chilling drink cans, oddly branded energy drinks and innovative food-waste solutions all on the 2017 menu.
Recently, many e-commerce businesses have been actively developing mobile marketing apps. Gloctech Pty Ltd. has established Ma Ma Lian Meng and Oct Momy on WeChat to sell goods and to target different consumer groups. This is in addition to its activities selling imported maternity and baby goods through the online mall Ao Yi Gou. Chen Shan, the company’s president, recently shared her experience and marketing techniques in relation to WeChat.