Product Industries- Highlight
21 Aug 2018
The ASEAN fashion market is greatly influenced by the region’s rich history, diverse customs and religions, making it one of the most interesting fashion scenes in the world. While the cultural and social diversity creates an expansive list of possibilities, it also poses opportunities and challenges for foreign fashion brands and designers attempting to make inroads there.
Providing practical guidance for SMEs in the fashion and accessories industry, this report explores the potential of the ASEAN markets, focuses on Thailand, Malaysia, Indonesia and Singapore (a key regional hub). It evaluates the retail and distribution channels, while providing a guide to the market entry and marketing strategies. It also charts the e-commerce development and highlight other issues that overseas companies need to be aware of.
While acknowledging their current reliance on their wealthy neighbour, many Mexican furniture businesses remained optimistic that their skill sets and commitment to quality would allow them open up a number of new export markets.