Product Industries- Highlight
18 Oct 2018
As income increased, mainland consumers demanded for better quality beauty services. A series of focus group discussions conducted by HKTDC discovered marked changes in the consumption habits of middle-class consumers. Consumers have less sense of attachment to beauticians. Proximity has become a crucial factor when choosing a beauty salon. There is rising demand for treatments using advanced equipment. Chain beauty groups are now the mainstream.
Optimistic Outlook: The 2019 Outlook for the Clothing and Fashion Market Amid Sino-US Trade Turbulence
HKTDC conducted face-to-face interviews with 234 buyers and 72 exhibitors attending CENTRESTAGE 2018. The survey results show that the industry is optimistic with regard to the market outlook for the next 12 months, with 87% of buyers and 91% of exhibitors expecting sales to remain steady or to increase. The optimism stems perhaps from the fact that apparel and made-up textiles are not included in any of the currently effective US 301 tariff lists.
In a series of focus group discussions commissioned by HKTDC, a number of significant changes to consumer attitudes were detected with regards to the beauty services market. Critically, beauty is no longer seen as purely related to facial appearance, instead it now extends to the whole body. Additionally, micro-cosmetic surgery now excites particular interest, while male-oriented beauty services are now considered almost the norm.