Product Industries- Highlight
19 Sept 2018
With Turkey's consumers and the stalwarts of its shoe sector still painfully recalling the toxic mainland-originated footwear imports of 2014, Chinese manufacturers still have a lot of making-up to do if they are to return to the market in force.
For overseas fashion brands to expand into the key ASEAN markets, formulating an optimal marketing strategy is essential for a successful launch and brand building. Apart from the traditional marketing options, Hong Kong fashion suppliers and designers should also pay attention to the prevalent online marketing channels in the region.
With a huge population, a rapidly expanding economy and a distinct willingness to try non-local foods, the Philippines is proving an irresistible market for culinary suppliers and food-equipment manufacturers from across the world.