Product Industries- Highlight
16 Aug 2019
China's technological domination of the textiles sector has led to its competitors in India and elsewhere embracing high fashion, traditional techniques and eco-friendly products, according to many at the Hong Kong Home Textiles Fair.
At this year's Fashion World Tokyo event, it was those exhibitors with the low-key commitment to new material and techniques, as well as the more ethical business models, that outperformed those with the more radical style concepts.
For toys and games exporters to expand into the key ASEAN markets, formulating an optimal marketing strategy is essential for a successful launch. Hong Kong toys companies should also pay attention to the prevalent both offline promotion channels and online marketing tools for brand building in the region.