Product Industries - Highlight
27 Sept 2016
According to the latest HKTDC survey, traditional “shopping centres/malls/name-brand stores in department stores” are the most common channels through which mainland middle-class consumers obtain information on watches and also the channels which are most likely to influence their watch-buying decisions. This article looks at the channels through which mainland consumers obtain information on watches and buy their watches, including their attitudes towards buying watches online.
According to the latest HKTDC survey, mainland middle-class consumers have three watches on average. They would “wear different types of watches for different occasions”. Both casual/fashion watches and smart watches are popular with consumers. As their spending power rises, 59% of the respondents said they have bought watches on impulse and casual/fashion watches make up the highest proportion of such purchases.