21 Dec 2007
Funky Fun(HKTDC Toys & Games , Vol 01,2008)
|Law Tai Hang (HK) Ltd offers arts and crafts activities for young minds in addition to painting sets, art brushes and stationery items|
"It is 20 years now since we started to produce our own watercolour paints, and about 15 years ago we initiated a play dough line that became a very good seller," says Director Law Chung Kai.
More recently, he adds, the company developed another product based on the play dough material but with enhanced properties. Termed Wonder Clay, this item is also proving popular in the market.
"In one Wonder Clay set, a clear plastic ball has to be decorated into the form of a hot air balloon," Mr Law explains. "With the Wonder Clay and all the necessary accessories supplied, a child can make many quite remarkable and decorative artefacts."
The set comes with detailed instructions and a colour guide. "The clay does it all, and there is no glue involved," Mr Law continues. "We supply the clay in all the primary colours, but it can be blended to produce a host of shades."
The hot air balloon is only one of many similar items. "We have a whole series in our DIY studio," Mr Law says. "Each enables the creation of a funny, often unique and colourful toy."
The Wonder Clay is light in weight, soft and flexible, has brilliant colours, and is clean, safe and non-toxic. The clay can be further coloured with paint or marker pens when dry, and is perfect for school projects and as modelling clay.
He lists Monster Frame, which is a picture frame kit; Treasure Box; Circus Sun Catcher; Elephant A Round; Go Mary Go; Clown Juggler, and King Of The Circus as other hot sellers.
"Another product is Window Paint, where window glass, or any glass or plastic surface or transparent container, can be decorated," adds Mr Law. "The pattern is first painted and peeled off its base to be stuck on as a whole or piece-by-piece as a developing design. Then, when light shines through the panes they take on the splendid colours of church windows."
The company also offers fabric paints. "The effect is almost three-dimensional because of the vivid colours," remarks Mr Law. "The result is the permanent colouring of the fabric with water-based paints. These puff up with heat (sunshine) to make the pattern even more outstanding, and sparkling fabric paints are also available to give added effects to a T-shirt."
There is a selection of paint boxes in this line, some with 12 colours and others with 24. There are also fabric paints in plastic squeeze tubes. The fabric paints work on fabric, canvas, glass, wood and paper. Glow-in-the-dark fabric paints are particularly good sellers.
"We do a spin-art theme in the form of a Spinner Twister where a child can create whirly figures by spinning a central disk," says Mr Law. "The difference between our product and others is that ours does not need batteries. A handle is squeezed like a trigger to set the centre point in motion and throw the paint. This is an artistic toy with environmentally-friendly features."
The company also offers sets of ribbon craft DIY toys and the highly versatile Fun Dough - one as a plastic suitcase with all the play goodies inside for easy carrying. Another is in a tool box form.
"In Fun Dough, we have baking sets, kitchen sets, Little Chef bucket sets, alphabet sets, and even an Ice Cream Workshop," says Mr Law. "Everything from pretend snacks to farm animals to pattern rollers is included. We also supply a Squeeze Box and plastic tools like cutters, shapers and rollers."
Law Tai Hang also offers jumbo brushes and others suitable for tempera watercolour painting. Various size paint palettes are also available. Sponge Tools is a related set of products, and comes in several forms complete with various accessories. Another play comes with pretty papers, drawing tables, embossing play sets, corrugating rollers and stamps.
"We have our own mould department to set up all the tooling to ensure the quality of the moulds. We also welcome OEM and ODM projects," says Mr Law. The firm's major markets are the US, the UK, France, Germany, Italy and Japan, while new markets include Russia and Poland.
"We emphasise quality and we offer high-quality products. We also stress the educational side of play and include recyclable products wherever possible," says Mr Law, adding that all of Law Tai Hang's products conform to ASTM D-4236 and EN 71.
TEXT BY TONY HENDERSON
Year Established: 1962
Major Product Categories: Wonder Clay, dough sets, DIY products, paint sets, artist brushes & painting accessories
Brands & Certificates: -
Minimum Order: -
Monthly Production Capacity: -
Delivery Time: 40-45 days
Factory Size & Location: Dongguan
Workforce: 500 plus