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Fair Preview(HKTDC Enterprise, Vol 10,2003)

Vol 10, 2003




Fair Preview

Breathtaking Show To Spark Rebound

Fair Preview

Breathtaking Show To Spark Rebound

Show Times

Fair Dates Opening Hours Buyer Registration Counter
January 5 (Mon)   2:00pm - 7:00pm
January 6-8 (Tue-Thur) 9:30am - 6:30pm 9:00am - 6:00pm
January 9 (Fri) 9:30am -5:00pm 9:00am - 4:30pm

Visitor Enquiries: (852) 2240-4435

Total Exhibitors
2003: 1,702

Total Visitors
2003: 28,433

Major Exhibits
Educational toys & games
Battery-operated & electronic toys
Baby toys & products
Die cast toys/mechanical toys and action figures
Hobby goods
Party items, toy parts & accessories
Multiple products/general merchandise
Outdoor & sporting items
Soft toys & dolls

Scale
49,102 square metres

Venue
Hong Kong Convention & Exhibition Centre
1 Expo Drive, Wanchai, Hong Kong

Organiser
Hong Kong Trade Development Council

Admission
HK$100 per person. For trade only. Persons under 18 will not be admitted.

Concurrent Event
Hong Kong International Stationery Fair
Organised by Hong Kong Trade Development Council and Messe Frankfurt (HK) Ltd

Sponsors
Federation of Hong Kong Industries
Hong Kong Productivity Council
Hong Kong Toys Council
The Chinese General Chamber of Commerce
The Chinese Mfrs' Assn of Hong Kong
The Hong Kong Exporters' Assn
The Hong Kong General Chamber of Commerce
The Indian Chamber of Commerce, Hong Kong
Trade and Industry Department, HKSAR Government

Enquiries
Hong Kong Trade Development Council
Unit 13, Expo Galleria, Hong Kong Convention & Exhibition Centre
1 Expo Drive, Wanchai, Hong Kong
Tel: (852) 2240-4448
Fax: (852) 2824-0026
Email: exhibitions@tdc.org.hk
Web: http://hktoyfair.com

2004 Toys Fair to be best-of-the-best

The chairman of the TDC Toys Advisory Committee, Edmund Young, says Hong Kong and the mainland form the world's biggest base for toys, and that the annual Toys and Games Fair is easily the most important event staged in the region.

"In fact, it's getting close to becoming the world's second largest and most important trade fair, which is proof of how highly regarded we are in the world toy market," he comments.

"Taking all this into account, I have no doubt that January's Toys and Games Fair will play a very positive role in Hong Kong's economic bounce back following the recent setback from SARS," he adds.

"Hong Kong is fortunate to have superb design skills coupled with strong electronics and electrical engineering industries. These advantages are complemented by the highly skilled workforce on the mainland, which is so adept at producing high-quality toys at reasonable cost but certainly not cheap," he says.

"It is a combination that no other country can match, and I am sure that buyers from all over the world will be delighted at the wide range of products on display at the forthcoming January fair, at which they will face the difficult task of choosing the most successful and popular lines for the year ahead."

Echoing the chairman's thoughts, TDC senior exhibitions manager Anne Chick says planning and other preparations for the 2004 Toys and Games Fair are going ahead full pace to ensure that the four-day event continues its vital and proactive role in Hong Kong's dynamic recovery.

"Leveraging on the enormous success of the 2003 Toys and Games Fair, we are all-systems-go to make the 2004 fair the best-of-the-best," she declares.

"All the indications are that exhibitors and buyers will be back in still greater strength, further consolidating the fair's position as the biggest in Asia and the third-largest of its kind in the world," she says. "The range, depth and scope of the toys and games on show promises to be nothing short of breathtaking."

There is much, much more, she points out. "The Hong Kong International Stationery Fair, to be run in tandem with the Toys Fair, provides buyers with a one-stop shop where they can not only buy toys and games but also educational tools and stationery oriented towards young users."

The Hobby Goods Section, introduced in 2003, continues in an expanded format to display a mouth-watering array of models, miniatures, action figures, puzzles, collectibles and board games. "In other words, a paradise for the young ... not forgetting the young at heart," smiles Chick.

Inquiries are already coming in for bookings to the innovative Private Showroom launched last year to provide exhibitors with an "oasis" of calm and quiet where they could network in private with high profile buyers, demonstrating exclusive products with enormous sales potential.

"The idea of introducing the Private Showroom concept was a runaway success and, of course, we'll build on it to provide a serene one-off facility where exhibitors and buyers can talk business in a relaxed atmosphere while enjoying a cup of coffee or tea," says Chick.

"Hong Kong is the world's toys and games capital, and this annual event is the showpiece of the year in this important sector."

Chick says the fair will continue to add new initiatives and attractions to ensure that buyers get a flying start for the new buying season.

WRITTEN BY GEOFFERY SOMERS

Smart toys hold more promise

Products on show at the 2004 Hong Kong Toys and Games Fair are almost certain to follow the product trends emerging from an on-site survey of the 2003 fair by respected pollster A.C. Nielsen. The survey found that the trade regarded "smart toys" such as battery-operated and electronic toys and games, plus computer toys and games, as the two top categories with the highest growth potential.

Such "smart toys" had a more promising future than traditional toys, the survey found, adding that, significantly, growth was likely to be led by children aged from 10 upwards but including teenagers up to age 19. However, in an interesting aside, the survey noted that there was still demand for sophisticated toys among adults aged 20 and above.

Generally, however, the survey nominated as hit items with a strong future such traditional educational toys as 3D puzzles along with hobby goods (models, model kits, action figures, collectibles and miniatures). The report also confidently tipped that Harry Potter and Disney characters would remain the best sellers among licensed characters.

Market Outlook

About half of the exhibitors (50%) and buyers (59%) anticipated that the market outlook for 2003 would be better than 2002; buyers (57%) and exhibitors (46%) targeting the US market tended to be positive about the market outlook for 2003. Respondents also said the market outlook for the Chinese mainland in 2003 would be more prosperous.

Product Trends

Battery operated, electronic and computer toys and games were regarded as the top two categories with highest growth in 2003. Across the market, consumers aged 10-14 were seen likely to drive the growth, except on the Chinese mainland where key consumer segments include teenagers aged 15-19.

Buyers

Among surveyed buyers, the trade fair was seen as the key channel for identifying new suppliers. Overseas buyers tended to deal with more than 30 major suppliers. Most overseas buyers preferred to have new suppliers from Hong Kong or the southern Chinese mainland. Product quality was the most important criteria for assessing new suppliers. The normal lead time from product development to placing order was about five months.

Business Activities On The Chinese Mainland

About half of the exhibitors and buyers were conducting or planned to conduct business activities on the Chinese mainland. Exhibitors did not only manufacture products on the mainland but also planned to engage in marketing and sales in the domestic market.


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