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27th Hong Kong Toys & Games Fair(HKTDC Toys & Games , Vol 02,2000)


Vol 2 2000




SHOW PREVIEW

27th Hong Kong Toys & Games Fair

Riding On Euphoria

An Event Not To Be Missed

Step Inside The Toy Zone

Push For Hi-Tech Toys

Making A Play For Business

Why The World Sources From Hong Kong

 

27th Hong Kong Toys & Games Fair

9-12 January 2001


2001 (Expected)
2000
1999
1998
Total Visitors
26,000
25,037
24,087
14,096
Total Exhibitors
1,600
1,565
1,460
1,454
Product Mix
Educational toys and games; battery-operated and electronic toys; baby toys and products; die-cast/mechanical toys and action figures; party items, toy parts and accessories; multiple products/general merchandise; outdoor and sporting items; soft toys and dolls.
Group Pavilions
Chinese mainland, Germany, Israel, Korea, Macau, Spain, Taiwan and Thailand
Venue
Hong Kong Convention and Exhibition Centre
Scale
46,600 square metres
Organiser
Hong Kong Trade Development Council
Enquiries
Exhibitions Department, Hong Kong Trade Development Council
Unit 13, Expo Galleria, Hong Kong Convention & Exhibition Centre
1 Expo Drive, Wan Chai, Hong Kong
Tel: (852) 2240-4388 / Fax: (852) 2824-0026, 2824-0249
E-mail: exhibitions@tdc.org.hk
Web site: http://hktoyfair.com
Concurrent Fair
Hong Kong International Stationery Fair
Organised by the Hong Kong Trade Development Council and Messe Frankfurt (HK) Ltd


Riding On Euphoria

AS preparation goes into full swing for the Hong Kong Toys & Games Fair 2001, we wish to invite you to this important event for the industry.

The third-largest fair of its kind in the world and the biggest in Asia, the event is expected to have another bonanza year after chalking up new records for the number of buyers and exhibitors in 2000.

At the last fair, 25,037 buyers came from around the world, including Japan, the US, Chinese mainland, Taiwan, Korea, the Philippines, Australia, Thailand, Germany and the UK. The figure represented a growth of about 4% from 1999. Exhibitors from 29 countries and regions totalled 1,565, up 7%.

Riding on the wave of global economic growth, we look forward to another record year for the fair in 2001. We expect about 1,600 exhibitors and 26,000 buyers, and eight group pavilions will represent the Chinese mainland, Germany, Israel, Korea, Macau, Spain, Taiwan and Thailand.

For exhibitors, the event is an excellent venue for displaying products, winning contracts and meeting a vast number of buyers -- all accomplished within four days. For buyers, the fair is a marvellous chance to source an extensive spectrum of merchandise under one roof.

The event is the cardinal showcase for playthings produced by Hong Kong. We have seen encouraging growth in toy exports so far in 2000, with a 13% surge in the first quarter over the same period in 1999. The figure represents a robust upswing from 1999, when our toy exports dropped 1% to HK$85.57bn (US$10.97bn), partly due to the continued structural shift from re-exports to offshore trade and the downward pressure on export prices.

Sales to the US -- Hong Kong's biggest toy market -- grew 7% year-on-year in the January-March 2000 period, while exports to the EU, our second-largest market, soared 27%. The UK market notched a remarkable surge of 31%. We hope to maintain the momentum and achieve a double-digit growth for full-year 2000.

Hong Kong toys are recognised for their top-notch quality and compliance with international safety requirements. We expect the industry to continue specialising in electronic toys and applying new technology to improve product lines. Playthings based on famous brands and characters from movies, television series and books will stay popular. Blockbuster movies are likely to boost sales of action figures. Plush is another fast-growing area, while we anticipate the infant and pre-school segment to continue faring well.

While most Hong Kong toy makers still operate on an OEM basis, there is a growing trend towards ODM and licensing.

The popularity of e-commerce is changing the modality of operation. Hong Kong toy suppliers have started using the Internet for marketing and promotion, direct retailing and supply chain management. While on-line retailing may imply even smaller orders and shorter delivery lead time, our manufacturers are always ready to tackle new challenges.

All these exciting developments will be evident at the Hong Kong Toys & Games Fair 2001, where you will surely reap ample gains.

Edmund Young,
Chairman,
TDC Toys Advisory Committee


An Event Not To Be Missed

IT is thrilling to see the impressive growth of the Hong Kong Toys & Games Fair year after year. In 2000, the event -- the third-largest fair of its kind in the world and the number-one toys and games fair in Asia -- hit new records in terms of both buyers and exhibitors:

  • a total of 25,037 buyers attended, up about 4% from 1999;
  • visitors came from around the world, including Japan, the US, Chinese mainland, Taiwan, Korea, the Philippines, Australia, Thailand, Germany and the UK;
  • exhibitors from 29 countries and regions totalled 1,565, up 7% on 1999;
  • the Chinese mainland, Germany, Israel, Korea, Macau, Spain, Taiwan and Thailand were represented by group pavilions.

The fair is an ideal occasion to showcase your wares, do business, meet your sourcing needs, learn the latest market trends, exchange information and establish connections.

The Chinese mainland is a market of undisputed potential, especially with its impending entry into the World Trade Organisation. The upcoming fair will be accompanied by a China Toys Retail Market Study Tour -- a day-trip to major toys and games retail and wholesale centres in Guangdong. Inaugurated in 1999, the tour last year proved to be a success and attracted 60 participants, mostly overseas buyers.

The Hong Kong Toys & Games Fair 2001 will also feature seminars on hot industry topics, such as market trends and intellectual property rights.

Concurrently, we will stage the Hong Kong International Stationery Fair to cater for buyers with a cross interest in stationery products, particularly in the areas of children's stationery and back-to-school products. Formerly known as Pen & Paper, the stationery fair will provide key insights into the Asia-Pacific market, which has tremendous potential as the region attaches ever-more importance to education.

In the past few years, the toy fair has developed into a multifaceted event with upgraded facilities and features. It will expand further with positive signs emerging in global economies.

We look forward to your participation in the Hong Kong Toys & Games Fair 2001, an event you cannot afford to miss.

C.S. Lee,
Director, Exhibitions and Publications,
TDC


Step Inside The Toy Zone

THE 27th Hong Kong Toys & Games Fair, the third-largest fair of its kind in the world and the number-one toys and games fair in Asia, is poised to attract tens of thousands of industry players to Hong Kong next January.

"We're expecting about 1,600 exhibitors and 26,000 buyers in 2001," says TDC senior exhibitions manager Anne Chick. The fair will take place at the Hong Kong Convention and Exhibition Centre on 9-12 January.

At the last fair in January 2000, a record-breaking 25,037 buyers showed up, a growth of about 4% from the previous year. The biggest number of visitors came from Japan, followed by the US, Chinese mainland, Taiwan, Korea, the Philippines, Australia, Thailand, Germany and the UK.

Exhibitors numbered an unprecedented high of 1,565, up 7% from 1999. Sixty-three per cent were from Hong Kong, and the rest from 29 countries and regions.

Chick expects even more exhibitors and visitors in 2001 because of positive developments in the industry. "We've already seen the worst of the Asian financial crisis and the entire region is recovering now. That will be reflected in the number of buyers and exhibitors at the fair.

"The recovery will bring back Asian buyers and exhibitors. Besides, buyers and exhibitors from outside the region, such as those from the US and Europe, will also come back to have another go at the Asian market with the region's economic revival.

"China's impending entry into the World Trade Organisation will be another draw. [For] anybody who wants to get into the China market, it's time to come," Chick says.

To be showcased is an extensive range of products:

  • educational toys and games;
  • battery-operated and electronic toys;
  • baby toys and products;
  • die-cast/mechanical toys and action figures;
  • party items, toy parts and accessories;
  • multiple products/general merchandise;
  • outdoor and sporting items;
  • soft toys and dolls.

Chick says the Chinese mainland, Germany, Israel, Korea, Macau, Spain, Taiwan and Thailand are likely to be represented by group pavilions again in 2001, as they were in the last fair.

The upcoming fair will also be accompanied by a China Toys Retail Market Study Tour -- a day-trip to major toys and games retail and wholesale centres in Guangzhou, southern China. "The event was inaugurated in 1999 and the response has been very good. In 2000 the tour attracted 60 participants, mostly overseas buyers," Chick says. "That's why we're running the trip again."

The toys and games fair will also feature seminars on hot industry topics, such as market trends and intellectual property rights.

A concurrent show, the Hong Kong International Stationery Fair, will be jointly organised by the TDC and Messe Frankfurt (HK) Ltd. Formerly known as Pen & Paper, the stationery fair will provide insight into the Asia-Pacific market, which has tremendous potential as the region is increasingly prizing education.

Chick points out that a significant proportion of the buyers at the Hong Kong Toys & Games Fair in previous years also showed an interest in stationery. "Cross-over interest was particularly strong in children's stationery and back-to-school products. This demand pattern led to the decision to run the two fairs concurrently."

The last stationery fair in Hong Kong attracted visitors from many places, including the US, Chinese mainland, Japan, Taiwan, Zimbabwe, Mexico and Saudi Arabia.

 

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