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Precise Change(HKTDC Watch & Clock, Vol 02,2001)

Vol 2, 2001


Product Features
HK Enterprise Internet

PRODUCT FEATURES

Precise Change
Pocket & Pendant Watches

Magical Numbers
Digital Watches

Timepieces For All Time
Antique-Style Clocks

Precise Change

Pocket & Pendant Watches

MOST people own at least one wrist-watch, which is precisely why pocket and pendant watches make such a nice change. Hong Kong manufacturers excel when producing anything related to time. Naturally, pocket watches are no exception.

Bonita Accessories Co offers classic elegance in traditional silver pocket watches with chains. Founded in 1989, the company makes silver and stainless steel watches. The sterling silver is sourced from the UK.

Producing 50,000 pieces per month, the company has a minimum order of 100 pieces and can deliver in 45-60 days. Its major market is the US.

Company manager Danny Pang deems design important. "We have a 10-person design team at our 300-worker factory on the Chinese mainland. Although we have an emphasis on design, we also underline our product quality. This enables us to succeed in Europe, where price is not everything."

A little extreme fashion never did any harm, and Carich Time Ltd certainly makes a fashion statement! Shown are a Japanese kimono watch priced at US$4 FOB Hong Kong, a key-chain watch at US$2.80 and a ladybird-pendant watch at US$2.80.

Each month, the 14-year-old company makes about 70,000 bracelet, leather-band, accessory and digital watches. Minimum order is 300-500 pieces for delivery in 35-45 days.

Sometimes branded Laurier, the company's products appear across North and South America, Europe, Japan and the Middle East. Carich sources its alloys and other metals on the Chinese mainland, where it maintains a 700-worker factory, complete with ISO 9002 certification.

Sales executive Emily Li stresses style. "We have three in-house designers, one of whom travels the world looking for ideas. We plan to use our distinctive styling edge and improvements in quality standards to move the products up-market over time. Our watches sell because of the uniqueness of our design team, and the fashion element it injects."

E&C Watch Enterprise Ltd favours a retro-fashion look. Shown are its pocket and pendant watches featuring chased-brass cases in the style of an earlier age. These models are priced at US$10.80-13 FOB Hong Kong.

Founded in 1984, E&C generates 30,000 watches per month in pocket, pendant and wrist variations, using brass, stainless steel and aluminium. Minimum order is 100 pieces per model for delivery in 35-40 days. Major markets are the US, the UK, Spain and elsewhere in Europe. At its Hong Kong offices and mainland factory, the company employs more than 100 people.

"Design is so important. We have a team of in-house designers producing a range 80% of our customers like well enough to order. Our company controls most stages of production, so we maintain consistent quality up to Swiss standards."

TriEmpire Industial Ltd is an 11-year-old enterprise making timepieces and magnetic health products. Production capacity is 200,000 pieces per month, and minimum order is 300 pieces. Delivery comes after 2-4 weeks. The main markets are Europe, Japan, South America and continental Asia.

Raw materials, such as zinc alloy, brass, plastic and steel, are all sourced on the Chinese mainland, where the company employs 200 workers. Popular products include a lanyard watch, a two-in-one pocket/wrist-watch, a key-chain watch, a standard pocket watch and a pendant watch, each priced at US$2-3.50 FOB Hong Kong.

"We have an in-house design department, and we work towards what our customers want. They also frequently supply us with styles to produce for them. We aim to increase our range as we go, so as to expand penetration of the medium-to-volume end of the market. We also offer fast delivery and high quality," says TriEmpire manager Teresa Tam.

Wing Root Ltd has caught buyers' attention with its brass pocket watches, featuring double dust covers and exposed mechanical movements, costing US$17 per piece FOB Hong Kong.

Created in 1979 to make watches and clocks, Wing Root now specializes in pocket and pendant watches in various materials. Minimum order is 300 pieces per design, with deliveries in 45 days. The main market is the US.

WRITTEN BY JOHN NEWSON

Contact Details

Aurora Time Enterprises Ltd
9/F, Blk A6, Mai Hing Ind Bldg
16-18 Hing Yip St, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2344-0833
Fax: 852-2343-8671
E-mail: info@auroratime.com.hk

Bonita Accessories Co
12/F, Unit 7, Pacific Trade Centre
2 Kai Hing Rd, Kowloon Bay
Kowloon, Hong Kong
Tel: 852-2376-1975
Fax: 852-2376-3726
E-mail: bonitadanny@compuserve.com

Carich Time Ltd
Rms 1204-1207, Hewlett Centre
54 Hoi Yuen Rd, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2796-8939
Fax: 852-2799-9634
E-mail: carich@carich.com

E&C Watch Enterprise Ltd
6/F, Rm C12, Blk C
Hong Kong Ind Centre
489-491 Castle Peak Rd
Lai Chi Kok
Kowloon, Hong Kong
Tel: 852-2371-2773
Fax: 852-2959-3773
E-mail: pocket@ecwatch.com

TriEmpire Industrial Ltd
Rm 1204, Crown Ind Bldg
106 How Ming St, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2728-0128
Fax: 852-2728-0821
E-mail: triempire@ctimail.com

Wing Root Ltd
4/F, Unit B, Luen Tai Ind Bldg
72-76 Kwai Cheong Rd, Kwai Chung
New Territories, Hong Kong
Tel: 852-2487-8133
Fax: 852-2487-3939
E-mail: mktg@wingroot.com


Magical Numbers

Digital Watches

AS leading timepiece makers, Hong Kong companies see digital LCD watches as a forte. Long gone are the days when their digital watches merely flashed the time. Sophisticated and popular models provide stylish designs and an array of specialized features.

The simple, elegant lines and vertical time displays of unisex digital watches from Modern Jade Products are a case in point. In addition to a main screen displaying hours and minutes, two other screens can be activated to view seconds or month and date.

"We like to stick to the basics. We have had this model for about six months, and it is very popular," says Modern Jade director Peter Kwong. The alloy case and woven or plain PU band can be ordered in various colours.

The four-year-old company's collection of more than 10 digital watch models, priced at US$0.96-1.40 per piece FOB Hong Kong, is exported to Europe and East Asia. Digital models account for half the company's monthly output of 500,000 watches. Analog watches make up the remainder.

"We do a lot of premium business and want to do more," Kwong says. Both OEM and private-label orders are welcome. Minimum order is 2,000 pieces, with delivery 35 days after confirmation.

Latitude Ltd has an assortment of new models offering specialty features for discerning consumers. Its Sensor Master model, at US$25 FOB Hong Kong, displays temperature, barometric pressure and altitude. The sensor technology is from Europe while programming for the functions was developed in Hong Kong.

The company's Zoom Zone watch, at US$22 FOB Hong Kong, combines world time and a geographical display system. "When you input longitude and latitude into the watch, it can tell your location within 20-25 miles," says business development director Ricky Law. It can also give the distance between two locations.

Other models measure gamma-ray absorption, wind speed or heart rate. An upcoming model features a compass.

Chronograph functions, such as a countdown timer, a 10-lap memory, 12/24-hour format, daily alarm and hourly chimes, are incorporated into the company's 100-plus digital models.

Most Latitude watch cases are made of ABS, polycarbonate or a combination of polycarbonate and fibreglass, with PU used for the bands.

"We classify our watches as mass-market consumer watches, although during the past decade we have shifted towards more technical products," Law says.

Latitude produces 350,000 digital, anadigit and analog watches monthly at prices of US$3-25 per piece FOB Hong Kong. Most are exported to the US, Germany and Japan. Minimum order is 1,000 pieces per model. Delivery time follows order confirmation by 30-45 days.

More innovation comes from four-year-old Innomind Int'l Ltd, with its Virus watch, at US$7 FOB Hong Kong. This watch uses the latest infrared technology to allow wearers to play games with each other.

"Once users are within 10 feet of each other, they can transfer symbols, graphics and sound effects. The losing watch is temporarily disabled, and the time must be reset," says marketing executive Carolin Ng.

Innomind's OVO-The New Generation model, at US$6.80 FOB Hong Kong, offers games like tic-tac-toe and other interactive functions. "If you are walking and ask the watch to suggest a direction to take, it will display an arrow," says Ng.

Cases and straps are made of ABS, available in different colours. The company's collection features seven digital models, selling for US$5-8 per piece FOB Hong Kong and exported to the US, the UK and Japan.

Innomind requires a minimum order of 2,000 pieces. This OEM and private-label manufacturer produces 50,000 watches per month, a small percentage of them premium items. Delivery is 45-60 days after confirmation.

Late last year, The OEM Time Industries Ltd launched its world-time digital watch. "We expect young men aged 16-35 to like this product because of the functions and style," says managing director Jily Jo Lam.

The sporty model sells for US$6 FOB Hong Kong and is programmed with data for 24 time zones. It also has a 20-lap memory to record and store personal performance times. The watch features an alloy case with a matt finish and a black PU strap.

Digital watches priced at US$3-38 per piece FOB Hong Kong account for 25% of the 50,000-70,000 watches that the company makes each month. It also produces analog watches and chronographs.

"While Europe is our main market, we are developing sales in Asia," Lam says, noting the company focuses on digital watches for the medium-to-high market.

The OEM Time Industries has created its own JJ's brand, but most orders are for OEM or private-label production. Minimum order is 500 pieces per model, with delivery 45 days after confirmation.

WRITTEN BY ANDREA PAWLYNA

Contact Details

East Asia Time Industrial Ltd
13/F, Blk A, Winner Fty Bldg
55 Hung To Rd, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2727-3553
Fax: 852-2343-3333
E-mail: eatime@netvigator.com

Innomind Int'l Ltd
Rm 2205, Seapower Centre
73-77 Lei Muk Rd, Kwai Chung
New Territories, Hong Kong
Tel: 852-2428-2198
Fax: 852-2428-1963
E-mail: market_i@innomind.net

Latitude Ltd
11/F, Hoi Hung Ind Bldg
25-27 Lam Tin St, Kwai Chung
New Territories, Hong Kong
Tel: 852-2410-0338
Fax: 852-2494-0993
E-mail: bud@latitude.com.hk

Modern Jade Products
6/F, Unit A, World Tech Centre
95 How Ming St, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2744-9399
Fax: 852-2745-4566
E-mail: modernj@modernj.com.hk

P.S.L. Ltd
8/F, Cheung Lung Ind Bldg
10 Cheung Yee St
Cheung Sha Wan
Kowloon, Hong Kong
Tel: 852-2260-7103
Fax: 852-2745-8511
E-mail: kano@pslworld.com

The OEM Time Industries Ltd
6/F, Unit 12, Blk B
New Trade Plaza
6 On Ping St, Sha Tin
New Territories, Hong Kong
Tel: 852-2637-3321
Fax: 852-2541-1535
E-mail: jjs@jjs.com.hk


Timepieces For All Time

Antique-Style Clocks

HOLDING timeless appeal, antique-style clocks command a faithful following. Wasting no time in serving the resulting international market, Hong Kong manufacturers offer an array of elegant antique-style clocks in their own designs. They also produce to customers' requirements.

Lovely Home Enterprises Ltd creates antique-style table clocks using wood and polyresin sourced mainly on the Chinese mainland. The wooden models are hand-painted with classic patterns while the polyresin clocks resemble elaborate carvings.

One electroplated polyresin model has a round face supported by a frame of curves on a rectangular base with a drawer. "The drawer is for storing small articles or ladies' accessories, like earrings," says Lovely Home president China Tai, who designs most of the products.

The company's clocks command a per-unit price of about US$25 FOB Hong Kong. Minimum order is one full container load and 100 pieces per style. Delivery takes 60-75 days after order confirmation. Lovely Home sells mainly to the US, the UK and continental Europe.

"We have 100 people in design and development on the Chinese mainland," Tai says. In the mainland city of Shenzhen, the company operates an ISO 9002-certified factory employing 1,000 workers.

The six-year-old company also makes table lamps, furniture and household giftware. Its monthly production fills 20 or more FEUs.

Shing Fat Industrial Co Ltd offers a collection of antique-style clocks with plastic frames resembling metal or wood. One rectangular model has an image of flowers in a vase as its clock face, while the numbers decorate the frame. Another rectangular model features a woman's portrait opposite the clock. The series also includes an octagonal, pendulum wall clock.

Manager Choi Wai King says Shing Fat uses plastic from the mainland for about 200,000 antique-style clocks each month. Minimum order is 50 export cartons per item. Lead time is 45-60 days.

Shing Fat's key markets are the US, Europe, South America and the Middle East. The company operates a 7,800-square-metre factory, with 800 workers, in Ningbo on the Chinese mainland.

Established in 1988, the company also makes household items, like photo frames, mirrors, framed oil paintings and candle-holders.

In the catalogue of Soongble Handicraft Product Fty, buyers find an attractive, wooden, Napoleon-shaped table clock featuring a Westminster chime and auto/night/shut-off function. This sells for US$16 FOB Hong Kong.

Sales manager Daryl Tsang says Soongble makes antique-style clocks priced at US$6-20 FOB Hong Kong, using wood from Asia and America. At its 4,000-square-metre, 600-worker factory on the mainland, the company produces about 20,000 clocks per month, including 8,000 in antique styles. Minimum order is 1,000 units, with 50 days to deliver. Major markets are the US, the UK and Japan.

Rock Lam Industrial Ltd makes wooden clocks, including grandfather models with jewellery compartments, desktop clocks and versions with key cabinets. Apart from natural-wood hues, some have less conventional colours, like purple.

"We source (the wood) from Australia, South Africa, Malaysia, New Zealand and China," says assistant sales manager Shirley Wong.

Marketing mainly to Japan, the US, Europe and Hong Kong, the company delivers 40-60 days after order confirmation. The 12-year-old enterprise creates at a 5,000-square-metre, 500-worker factory in Shenzhen.

Turning to the miniature market, Yee On Watch & Jewellery Co sells table mini-clocks with mother-of-pearl dials set in stands featuring gold-plated brass and semiprecious stones such as rhodonite, lapis, red jasper and malachite. Some dials feature applied dots or dashes in gold colours, while others are printed. The smallest in the series is only 4.5x3.5x1.5cm. Even the tallest, shaped like a tower clock, is a mere 11x3.5x3.5cm.

"These are for collectors. In addition to metal, we use semiprecious stones for the stands. Our products are elegant. They give a high-class feel," says general manager Lap-fong Ng Hung.

The semiprecious stones come from South Africa, South America, the US, New Zealand and Southeast Asia.

Items in this line each cost US$6.50-30 FOB Hong Kong. Minimum order is 500 units per style with assorted stones. Delivery takes 30-45 days. Major markets are the US, Canada, Japan, Germany, France, Spain and Austria.

The 14-year-old company markets under the LaFon brand name. More than 2,000 workers at its factory in Dongguan on the Chinese mainland create 30,000-50,000 timepieces each month. They also cut and polish semiprecious stones.


WRITTEN BY LIZA LEE

Contact Details

Dominic's Art Gallery Co
3/F, 13 Elm St, Tai Kok Tsui
Kowloon, Hong Kong
Tel: 852-2391-8495
Fax: 852-2789-0643
E-mail: info@dominicart.com

Lovely Home Enterprises Ltd
21/F, Goodwill Ind Bldg
36-44 Pak Tin Par St, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2492-0000
Fax: 852-2417-4355
E-mail: lovelyhm@netvigator.com

Rock Lam Industrial Ltd
Unit 1610, Tower 1, Ever Gain Plaza
88 Container Port Rd, Kwai Chung
New Territories, Hong Kong
Tel: 852-2407-4911
Fax: 852-2407-4907
E-mail: shirley@rocklam.com.hk

Shing Fat Industrial Co Ltd
Unit 1309, Lippo Sun Plaza
28 Canton Rd, Tsim Sha Tsui
Kowloon, Hong Kong
Tel: 852-2317-0783
Fax: 852-2317-0779
E-mail: imannc@shingfat.com.hk

Soongble Handicraft Product Fty
1/F, 29-33 Chai Wan Kok St, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2487-8255
Fax: 852-2490-7078
E-mail: soongble@hkstar.com

Yee On Watch & Jewellery Co
G/F, Unit 4, Blk A, Focal Ind Centre
21 Man Lok St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2334-3393
Fax: 852-2365-0367
E-mail: yeeon@yeeongems.com

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