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Fashion Jewellery(HKTDC Enterprise, Vol 07,2006)

Stylish Statements

Mee Ngai Wah (HK) Ltd offers a wide range of attractive fashion jewellery such as a necklace with a bold, twisted ball pendant
As fashions change ever more frequently, there is an increasing demand for affordable fashion jewellery to enhance the latest styles and colours.

With the fashion industry's demand for fresh collections every three months, Hong Kong companies such as Percy (JB) Trading Ltd are busy offering a wide range to match the shifting demand.

"We offer all kinds of costume jewellery, and have a collection of more than 500 styles that change with each passing season," explains merchandiser Peggy Lun. "We also supply fashion accessories such as key rings and chains, cufflinks, belts and bags."

She explains that Percy (JB) Trading, which was established in 1998, carefully selects factories in Dongguan and Panyu on the Chinese mainland to produce its costume jewellery.

Styles mix plated and base metals, plastic, shell, wood, rhinestones and CZ for its own designs and OEM orders. "Our materials are sourced mostly from the mainland and we can also provide pieces in stainless steel or silver if requested," Lun says.

Percy (JB) Trading requires a minimum order of US$5,000 in value for a mixed order of 20 dozen per style per colour. "Our unit prices range from U$3 per dozen, for a simple finger ring, and up. Delivery is 45-60 days after order confirmation," she says.

Some 90% of the company's exports go to Europe, particularly France and Germany, while other markets include Asia, the US and the Middle East.

Another trading company offering an eclectic range of costume jewellery is Cista At Home Ltd, which sources fashion jewellery, gift boxes and premiums from factories in Guangdong Province and the northern mainland.

"About 30% of our sales are in fashion jewellery lines, including earrings, necklaces, chokers, bracelets, bangles, rings, sets, brooches, belts and hair ornaments," explains merchandiser Ada Leung.

The one-year-old company, which has its own Cista brand, sells open items of about 500 styles that are updated monthly. "We also cater to OEMs," Leung adds.

Cista's designers transform plastic, cast iron and glass into fun, fashionable forms for all ages. "Our most popular items are bracelets and necklaces," says Leung. "Our main market is Europe - especially Spain, France and Portugal - that takes about 60% of our output, the US (30%), and Russia."

Minimum orders of 360 pieces per item per colour are delivered 30 days after order confirmation at product prices that range from US$0.30-4.00 FOB the mainland.

Investing in its own production facilities on the mainland, Mayton (HK) Ltd has factories in Dongguan and Hangzhou that together cover 50,000 square feet and employ a total of 200 workers.

Producing imitation jewellery, hair accessories, fashion ornaments and premium items, the company's output is some two million pieces per month, according to marketing manager Doris Wong.

"Hair accessories are our major products, but we are increasingly expanding our fashion jewellery as customers now like to mix-and-match with hair accessories to complement the latest fashions," she says.

The 10-year-old company currently offers more than 1,000 designs in hair and fashion jewellery, and also handles OEM, ODM and OBM orders.

Wong says that Mayton uses a wide range of materials, mostly sourced from the mainland and Korea, including plastic, polyresin, glass, fabric, metal, beads and diamante in a variety of combinations.

"Our most popular items are necklaces and bracelets, but accessories such as key chains, mobile phone ornaments and bag trimmings are increasingly becoming part of the fashion jewellery mix," she notes.

Wong says the company's biggest sellers among its hair jewellery and accessories are simple items like scrunchies, elastic, hairpins, sleepies and bobby pins.

"Customers are also using fruit icons and polka dots on hair accessories, while fairies are overtaking butterflies and floral motifs in styles for kids," she adds.

FOB Shanghai or Yantian unit prices range upwards from US$0.30 per set for hair accessories to US$1.00 and up for jewellery, depending on volume, the market and the complexity. Production lead time is 35-45 days from order confirmation.

"About 70% of production goes to Europe, especially the UK and Sweden where we cater to many large high street fashion chain stores, while the US takes 20% and Asia the rest," Wong adds.

Europe is also a major market for Nataco Development (HK) Ltd, which manufactures a full range of fashion jewellery and promotional items at its 3,000-square-metre, 250-300-worker facilities in Panyu on the mainland.

"Italy is a major export destination, while the US is also a big market," explains assistant sales manager Simon Leung.

He says the three-year-old firm offers more than 200 fashion jewellery styles, with earrings the most popular product. "We also cater for OEM orders."

Nataco produces about 300,000 items per month and uses brass, metal, alloy, stainless steel, silver, plastic and rhodium, as well as a variety of stones for its necklaces, bracelets and earrings.

Minimum order value is US$5,000 per shipment, with delivery about 45 days after order confirmation. "FOB unit prices for earrings range from US$0.50-1.00 for brass and alloy items, with silver costing more," Leung advises. "Our most expensive items range from US$4-6 for a necklace in, say, stainless steel."

With highly competitive prices like these, fashionistas the world over will continue to select from the staggering array of stylish fashion jewellery available from Hong Kong firms.

Contact Details:

Able Source Industrial Co
Unit 307
Ho Lik Centre
66A Sha Tsui Rd
Tsuen Wan, New Territories
Hong Kong
Tel: 852-3110-0723
Fax: 852-3110-0748

Cista At Home Ltd

Rm 704
Premier Centre
20 Cheung Shun St
Cheung Sha Wan, Kowloon
Hong Kong
Tel: 852-2302-0281
Fax: 852-2302-0981

Fromart Co Ltd
200 Lockhart Rd
Hong Kong
Tel: 852-2507-7273
Fax: 852-2610-6828

Mayton (HK) Ltd
Rm 706
Hopeful Fty Centre
10 Wo Shing St
Fotan, New Territories
Hong Kong
Tel: 852-2797-8433
Fax: 852-2763-5705

Mee Ngai Wah (HK) Ltd
289-291 Yu Chau St
Sham Shui Po, Kowloon
Hong Kong
Tel: 852-2386-9431
Fax: 852-2785-4943
Web: www.meengaiwah.com

Nataco Development (HK) Ltd
Unit 903, Blk B
Hoi Luen Ind Centre
55 Hoi Yuen Rd
Kwun Tong, Kowloon
Tel: 852-2304-0448
Fax: 852-2304-9098

Percy (JB) Trading Ltd
Rms 301-302
Hon Kwok TST Centre
5-9 Observatory Centre
Tsim Sha Tsui, Kowloon
Hong Kong
Tel: 852-2368-0428
Fax: 852-8148-9007