1 Sept 2006
Brooches & Pendants(HKTDC Jewellery, Vol 02,2006)
|ACH & Co HK Ltd uses simple circle motifs to express love and romance in these modern, upbeat sterling silver and CZ pendants from the company's Circle of Love collection|
It's often been said that jewellery designers' creative juices flow most freely when they work on brooches and pendants. Freed from the constraints often associated with other types of jewellery, designers can let their imaginations take them on a rollercoaster ride of colours, shapes and gemstone choices.
For example, Top Gold Int'l Ltd prides itself on its design style and its ability to produce the highest quality 18K gold diamond and CZ jewellery.
Pendants account for about 10% of total production at Top Gold, which was originally established in 1985 and changed its name two years ago. "We are very creative in design," claims the OEM/ODM company's marketing manager Philip Kwan.
The firm's floral-themed pendants appear substantial yet delicate when worn on a neck chain. Designs are complex but also crafted to seem light as a feather.
"Our fashion jewellery is for women aged 20-40," explains Kwan, adding that Top Gold uses CZ because "it's more affordable and looks better than diamonds" and also uses synthetic gemstones.
Machine-cut stones from Signity, a joint venture between Swarovski and Golay, allow for extremely precise designs and a variety of colours. "The market always wants something different, which allows us to use as many resources in our designs as we can," Kwan maintains. Round, taper, baguette, marquise, oval and pear-shaped cuts add visual interest to each piece.
Top Gold's 500 workers at its factory in Chonghua on the Chinese mainland produce 150kg of jewellery per month, mainly for export to the Middle East.
The minimum order is 5kg, with prices for 10-30gm pendants ranging from US$80-400 FOB Hong Kong per piece for shipments delivered one month after order confirmation.
Similarly focused on pendants is Yan Wa Jewellery Co Ltd, which has made a name for itself with an inventory of more than 500 styles that combine sterling silver mountings with CZ and brightly-coloured gemstones. "We use imitation turquoise, onyx and natural shell now and we may be adding imitation coral later," explains marketing manager Mandy Yim.
Lively designs featuring birds, bees, snakes and other creatures are part of the company's signature pendant style, which is targeted at women aged 20-35. "We think our pendants are suitable for career women," Yim adds.
Pendant prices range from US$5-20 FOB Hong Kong per piece, with "virtually all" the 8,000 jewellery items that the company makes per month at its factory in Guangdong Province bearing the firm's Lucky brand name.
The 23-year-old firm manufactures both jewellery and findings, and requires minimum orders of 500gm per style for delivery to Europe, the US, and Australia 3-4 weeks after order confirmation.
Fine and fashion CZ or semiprecious stone pendants and brooches mounted in sterling silver or 14-18K gold have been a specialty of ACH & Co HK Ltd since the company was established in 1997.
A subsidiary of US-based Fabulous Z Inc, the ODM firm primarily offers US and European-style designs. "But now we have 2-3 designers in Hong Kong because we want to build up our Asian designs," notes marketing and communications assistant Eric Wong.
The company's two brands - Fabulous Z and J. Lilly - contain CZ and semiprecious stones and cost US$100-400 FOB Hong Kong per piece. "The difference between them is that the Fabulous Z pieces are smaller and the J. Lilly pieces are a bit bigger," Wong explains, adding that a lower-priced JC sterling silver brand is due out later this year.
ACH & Co requires minimum orders of 50 pieces per style, with shipments sent to the company's main market in Europe one month after order confirmation.
Meanwhile, jadeite specialist Himmy Jewellery Co Ltd relies on yellow, green, black, white, lavender and red Burmese jadeite to create its wonderfully inventive pendant designs.
Bearing exotic names like the Dragon Black Jadeite Collection, Royal Yellow Jadeite Collection and Princess Lavender Collection, the eye-catching handmade pendants set in 18K white gold are guaranteed to attract attention. "We use Asian materials and try to incorporate that into a Western-style concept and design," says Kathy Lau, sales secretary at the 24-year-old firm.
Best-selling price ranges are from HK$3,000-30,000 FOB Hong Kong per piece for pendants to HK$5,000-30,000 for brooches. "Exceptional pieces of jadeite can cost much more though," Lau adds.
The company turns out 150 pieces of all types of jadeite jewellery per month from its factory in Dongguan on the mainland, with pendants accounting for 80% of production.
No minimum order applies and deliveries are shipped 3-4 weeks after order confirmation, primarily to Asian markets such as the mainland, Singapore, Japan, and Thailand although the OEM/ODM company has begun selling to chain stores and wholesalers in the US and Europe.
The craftsmanship and care that goes into creating pendants and brooches is a Hong Kong tradition, and buyers can count on the territory's manufacturers to produce affordable jewellery that measures up to the most exacting production standards.
WRITTEN BY ANDREA PAWLYNA
Top Gold Int'l Ltd
Kwong Hing Bldg
543-553 Canton Rd
Tsim Sha Tsui, Kowloon
Wing Wo Hing Jewelry Group Ltd
Flat 201, Tower 2
South Seas Centre
75 Mody Rd
Tsim Sha Tsui East, Kowloon