7 March 2005
Alarm Clocks(HKTDC Watch & Clock, Vol 02,2005)
Rise And Shine
|Retro-looking quartz alarm clocks (left) produced by International Electrical Ltd are hot sellers|
Hong Kong manufacturers such as Golden Mind Development Ltd are renowned for their ability to keep pace with the latest trends and the flourishing alarm clock sector is no exception.
The six-year-old company understands perfectly the importance of incorporating time and alarm functions, according to marketing executive Alex Chow.
"We specialise in producing modern, stylish LED alarm clocks with lamps," he says. "Our clocks feature large digits and bright displays, and also incorporate dimmer switches for control and comfort."
Golden Mind's plastic and metal timepieces feature electronic components sourced from Taiwan, Japan and the Chinese mainland and come in a range of different colours.
"We design our clocks in-house but also work closely with our clients to develop new products," Chow explains, adding that the ever-changing product range always consists of about 30 items. "We prefer to manufacture big and bright multipurpose alarm clocks that appeal to a wide range of consumers."
The company, which also manufactures desk and wall clocks, produces its large range of timepieces at a 4,000-square-metre, 300-worker factory in Shenzhen on the mainland.
Golden Mind's alarm clocks, which sell for FOB Hong Kong prices that range from about US$3.40-6.00 per unit, are popular in the US, Canada, Europe and Japan. "We have a minimum order requirement of 2,000 pieces per item for each shipment, which we undertake to deliver in 40-90 days," adds Chow.
Man Nin Shing Co Ltd is another company that appreciates that accuracy and reliability alone are not sufficient to satisfy demanding consumers. "Design concepts and styling, along with reasonable prices, are equally important for generating market interest," claims senior marketing executive Connie Mak.
For example, she points out that Man Nin Shing's new AV045 MAL leather LCD travel alarm clock made from leather and metal has three alarm settings and displays the local time of 25 cities.
"The front cover is magnetic and therefore ideal for displaying a company logo," she adds. "Our AAL CX076 analogue clock in the shape of a large cabin bag can also be used as a promotional item."
Another item, an old-style book clock with a bonded Italian leather case and a polished metal face, is popular with consumers in Europe, the US and the Middle East. "We also manufacture retro and miniature replica alarm clocks as collectibles of real life objects such as airplanes and ships or historical architectural icons," Mak notes.
The OEM/ODM company employs 400 workers at a factory in Shenzhen that produces 200-3,000 piece minimum orders delivered 30-65 days following order confirmation.
Man Nan Shing introduces about 20 new in-house designs each year for sale in major markets such as the US, Germany, the UK, Spain, France, Japan and the UAE. "We can easily modify an existing product to fit a brand or company image," claims Mak.
At 11-year-old International Electrical Ltd, which manufactures about 200,000 quartz and mechanical clocks each month, the focus is on bright colours and modern styling.
"Round designs made from plastic and polished alloy are the most popular items at the moment," notes sales manager Jady Wong. "Our strength is the flexibility to add features to our designs, such as the IQ99025 quartz alarm clock with bell that can be upgraded to include a light, snooze and ascending alarm functions."
International Electrical offers OEM and ODM services for buyers in its main markets, which include the US, Europe and Japan. Production is carried out by 100 workers at a 56,000-square-foot factory in Guangzhou on the Chinese mainland. "Minimum order is 1,000 pieces per item normally delivered 30 days following order confirmation," Wong advises, adding that FOB prices are available on request.
Similarly committed to pleasing clients is Parmanand (HK) Ltd, which has more than 70 years' manufacturing experience. "We make sure that price, quality and production times meet the requirements of our clients around the globe," declares executive assistant Mandy Nip. "We also take pride in producing innovative items."
Parmanand's latest in-house design, a brightly coloured water droplet-shaped alarm clock that rocks, is just one example of the 73-year-old company's ingenuity.
"The Rocking Waterdrop alarm clock is an eye-catching promotional item," Nip maintains. "As an added-value service we have the capability to imprint, engrave or basically add any logo in any form to our products."
Parmanand produces its own Chesa brand at a mainland factory in Shenzhen, and includes Spain, the US, Australia, Mexico and Germany among its main markets. "Minimum orders depend on the product, but are delivered 35 days after order confirmation," Ng adds.
Always aware of the march of time, Hong Kong manufacturers are certainly committed to producing alarm clocks that do far more than simply wake heavy sleepers.
WRITTEN BY CHRIS DAVIS
Golden Mind Development
Unit X, 6/F
Valiant Ind Centre
2-12 Au Pui Wan St
Fo Tan, New Territories
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