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Style Statements(HKTDC Fashion - Footwear, Vol 02,2007)

Ladies' Fashion Shoes


This range of fashion shoes from Francas Enterprise Ltd in beige, red and silver reflect current trends for ultra-high heels

Fads may come and go, but ladies' fashion shoes are CLASSICALLY elegant accessories that are always in strong demand the world over

More than just practical footwear, ladies' fashion shoes also make a strong style statement by adding the finishing touch to any outfit in any season.

They must therefore be stylish, good quality and complement the latest fashion and colour trends - sterling qualities that have long been the hallmark of Hong Kong footwear manufacturers.

Gentop Hong Kong Ltd, for example, produces a large range of ladies' shoes, launching new models twice a year before the key buying months.

The nine-year-old company's shoes are usually made from PU sourced in Taiwan or Korea or leather from India and Bangladesh, explains manager Raymond Lau. "We pay close attention to the market and attend important international trade shows to ensure we can meet all our customers' requests," claims Lau.

Currently popular is its range of sandals that feature multiple colours, which can be easily mixed and matched with clothing of a variety of colours and tones. "A coming trend is very high heels or wedges of at least eight inches," says Lau. "Metallics - especially gold and silver - will also be in demand."

Gentop's 9,000-square-metre factory on the Chinese mainland has seven production lines manned by 1,300 workers, who can manufacture 400,000 pairs each month. They are delivered 60 days after order confirmation in minimum order quantities of 800 pairs per colour. "Our main market is the US," Lau adds.

Variation Industrial Co Ltd manager Narry Yim agrees that high heels are a hot trend and adds that bright colours will be popular in coming seasons - as will combining patterns such as animal prints with plain materials.

"The ladies' fashion shoe business is a growth market, and in order to meet demand we introduce new shoes each month," explains Yim, adding that the firm designs its footwear in-house.

Variation Industrial's ladies' dress sandals, ladies' fashion shoes and fashion boots are manufactured at a 2,000-square-metre, 500-worker factory in Guangdong Province on the southern Chinese mainland.

The company's shoes are made of imitation leather and can be found in major markets such as the US and Europe bearing the company's Variation brand name.

The average price is around US$5 per pair FOB Hong Kong with a minimum order of 504 pairs per colour/per style delivered 35 days after order confirmation.

The Variation Industrial name was introduced in 2004, although the company has been in the industry much longer. "We have more than 10 years' experience in the business and our energetic, highly-skilled and experienced staff ensures our expertise in the industry translates into good long-term relationships with all our customers," Yim claims.

Even older is Conasia Industries (HK) Ltd, a veteran player that has been in the shoe business since 1977. "We can manufacture shoes in whatever style, colour, size or material that our customers need," assistant merchandiser Maggie Yip insists. "We are also able to produce any logos or special designs they may require and pride ourselves on our product quality, delivery time and price."

The company is currently seeing a demand for metallic open-toe shoes. "Metallic colours work well with all other colours and therefore provide style flexibility for the wearer," Yip notes.

Conasia introduces new models in time for the summer and winter buying seasons. "We have an in-house designer," Yip reveals, adding the firm's own brand is C&E.

The company's factory in Dongguan on the mainland has a monthly production capacity of 70,000 pairs, with delivery 45-60 days after order confirmation.

Minimum order is 600 pairs per style per colour and the company's key markets are the US, the UK, Europe, Canada, Japan, Africa, South America and Russia.

Much of Conasia's production is absorbed by such notable clients as K-Mart in Australia, Sears of Canada and G.H.Warner in the UK. "The standard required by a branded product company is quite strict," Yip advises. "We have developed a good business relationship with these clients, which is proof of the quality of our shoes."

Francas Enterprise Ltd also works with well-known OEM clients, whose brands include Gino Pucci, Urban Soul, Mina Martini and Robert Robert.

Manager Amy Tan says that the company offers a selection of more than 200 styles each season, which are popular in its main markets that include Australia and the UK. "Hot items are our range of leather high heels in a classic pump style, slingback or open-toe slingback," Tan adds.

More than 10 years old, the company uses leather from Pakistan to fashion ladies' shoes that are available in minimum order quantities of 800 pairs per style delivered 60 days after order confirmation.

Smart buyers stay one step ahead of their competitors by sourcing ladies' fashion shoes from Hong Kong manufacturers, who show their counterparts a clean pair of heels in terms of style, quality and competitive prices.



Conasia Industries (HK) Ltd
Rms 49-50, 3/F, Blk F
Wah Lok Ind Centre
37-41 Shan Mei St
Fo Tan, New Territories
Hong Kong
Tel: 852-2695-9290
Fax: 852-2694-1750

Francas Enterprise Ltd
Rm 1401
Million Fortune Ind Centre
34-36 Chai Wan Kok St
Tsuen Wan, New Territories
Hong Kong
Tel: 852-2408-3303
Fax: 852-2408-3202
Web: www.francas.com

Gentop Hong Kong Ltd
Rm 612
Tai Shing Bldg
273-279 Un Chau St
Sham Shui Po, Kowloon
Hong Kong
Tel: 852-2387-4096
Fax: 852-2785-1550
Web: www.gentophk.com

Wah Fung Enterprise Co
15/F, Blk A
Hop Lung Fty Bldg
1 Mong Lung St
Shau Ki Wan
Hong Kong
Tel: 852-3106-4331
Fax: 852-3106-4339
Web: www.wahfungshoes.com

Variation Industrial Co Ltd
Rm 2007, Tower B
Regent Centre
70 Ta Chuen Ping St
Kwai Chung, New Territories
Hong Kong
Tel: 852-2415-9881
Fax: 852-2415-9781