buyers worldwide know there is only one website worth
bookmarking when it comes to searching for high quality,
competitively priced products on the Internet.
Sourcing Guide at hkenterprise.com has been making life
easier and a lot more profitable for buyers since 1996,
when the Hong Kong Trade Development Council (TDC) first
realised the immense potential of online sourcing.
The hkenterprise.com formula of offering specific marketing,
sourcing and partnering services at the TDC's award-winning
tdctrade.com portal currently draws an average of two
million hits a day.
A new and exciting dimension allows visitors to search
for potential suppliers in the whole of the Greater
China region as well as Hong Kong. "The look and
feel is the same as the former hkenterprise.com, but
buyers can now browse by regions," explains TDC
senior publications manager Henry Ng.
The navigation bar allows a buyer looking for toys,
for example, to search for toy makers by market - Hong
Kong, the Chinese mainland, Taiwan or Macau - or by
Type in a product name or keyword and a list of Greater
China suppliers and their details will appear on-screen.
"We have more than 3,000 categories to cover all
products," adds Ng.
He says Sourcing Guide, which is a key component of
tdctrade.com, is convenient, can be accessed whenever
and wherever the buyer is and is also efficient, as
just one click provides access to banks of information.
is very cost-effective as buyers enjoy free access once
they have registered online," Ng adds. "Sourcing
Guide also features popular specialties like enquiry
baskets, a message centre, new product alerts and recommended
This user-friendly approach has seen tdctrade.com recognised
by ACNeilsen as The Best Trade Promotion Portal In Asia
in May 2003 and win CMP Asia's fourth Annual Intelligent20
Awards in November that year. "tdctrade.com also
won a Standard of Excellence Web Award from the Web
Marketing Association of the US in 2002, 2003 and 2004,"
Most visitors to hkenterprise.com are from Asia (31%),
followed by Europe (27%) and North America (26%), with
the rest split between the Middle East, Central and
South America, Australia and Africa. "Just over
26% of visitors are importers, 16% are manufacturers
and nearly 18% are wholesalers/retailers," Ng observes.
One of the keen advantages of hkenterprise.com is its
pricing: it costs US$3,800-5,000 a year to advertise
on the website. "For small and medium-sized enterprises
and overseas buyers, hkenterprise.com offers large exposure
at a very competitive price compared with similar websites,"
Ng points out.
WRITTEN BY JAMES PALMER