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Men's Shoes(HKTDC Fashion - Footwear, Vol 02,2005)

Vol 2, 2005







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Product Features

Ladies' Boots
Made For Walking

Men's Shoes
Stepping Out

Slippers & Sandals
The Comfort Zone

Men's Shoes

Stepping Out

Photo
These dressy leather shoes with laces or buckles are designed for more formal occasions by Meimon Co Ltd
Men's shoes have certainly come a long way from the plain models of yesteryear. Although classic styles are still favoured, more fashionable elements are making their presence felt and these, combined with a choice of synthetic or natural materials, have given men's shoes a fresh new look.

Leather is the material of choice for men's shoes at Meimon Co Ltd, which began manufacturing in 1976. "For the uppers, we use cowhide from the US, which is finished on the Chinese mainland," explains manager Norman Chow.

Meimon also buys leather from Italy or Spain upon request, while PU, leather or rubber are typical materials used in outsoles. "We make casual or dressy shoes in classic styles," adds Chow, noting that hook-and-loop tape straps, laces and buckles are "always popular" and square toes are "back in fashion" this year.

The 29-year-old OEM company also manufactures men's orthopedic and tuxedo shoes at a 45,000-square-foot, 400-worker plant in Shanghai that produces 40,000-60,000 pairs a month.

Sizes from US 61/2 to 16 are available in three different widths at prices ranging from US$11-35 per pair FOB Shanghai for a minimum order of 3,000 pairs. Meimon, which exports mostly to the US, Japan and Canada, delivers 45 days after order confirmation for first-time buyers; 30 days otherwise.

Even more prolific is safety work shoe specialist Fortune Trading Co, which produces 150,000 pairs of shoes, and six-inch and eight-inch high boots a month.

These are manufactured at a 150,000-square-metre, 1,200-worker mainland factory in Tianjin that is ISO 9002-, CSA-, QAS- and EN345-certified.

The 11-year-old OEM firm uses natural leather materials for its uppers, sourcing buffalo leather from India, nubuck from Korea and Taiwan, and suede from the mainland. "We use leather because it's strong and durable," says marketing executive Gary Li.

Fortune Trading's footwear features steel toecaps and anti-penetration outsoles made of rubber, PU or EVA; though Li notes that safety shoes have undergone a number of changes over the years.

"More emphasis is being put on a fashionable, leisure-style look, with tan or brown colour choices added to basic black," he says, adding that the firm also offers a moisture absorbing synthetic lining and cushioning for the heel, the ball of the foot or the entire foot bed.

Fortune Trading's shoes are priced at US$8 a pair FOB Tianjin; six-inch-high boots sell for US$9-15 a set and eight-inch boots are US$9-17. The minimum order is 600 pairs of shoes, delivered 45-65 days after order confirmation to major markets like the US, Australia and Europe.

Another firm making a name for itself with its wide variety of men's shoes is Hua Tai Industries (Far East) Co Ltd. "We make sports shoes, casual shoes and boots, slippers, sandals and walking shoes," says merchandiser Jacky Ng.

Among the seven-year-old company's best-selling lines is sports footwear such as jogging and tennis shoes priced from US$2.50-25.50 a pair FOB Xiamen, and casual shoes that sell for US$3.50-6.50 a pair.

They are manufactured at a 1,500-square-metre factory in the mainland's Fujian Province, where 500 workers turn out 300,000 pairs of shoes per month ??including women's and children's shoes.

Hua Tai uses PU, PVC and TPR in its outsoles and primarily relies on synthetic materials such as PU, PU nubuck, microfibre suede and PVC, though it also uses leather. "Synthetic materials are more popular in our South African and South American markets, while Europe and the US use more leather," Ng adds.

Sandals and slippers sell for US$0.70-3.50 per pair and walking shoes cost US$4-6 per pair FOB Xiamen for minimum orders of 2,000 pairs delivered 30 days after order confirmation.

Hua Tai, which is also an OEM producer for Bata, recently developed a new line of sports/casual shoes that are suitable for both hiking and indoor use. "They're not as bulky as a sports shoe and the sole is thinner," Ng maintains.

Indeed, sports shoes have become an increasingly essential item in the wardrobe of truly modern men. "Our leather and PU sports shoes are very popular," claims Shing On Footwear (HK) Co Ltd assistant manager Vivien Chow. "People like natural materials such as leather, although PU costs less."

The 10-year-old OEM/ODM supplier employs PVC, cow suede and PU nubuck in its uppers, while the outsoles are made of phylon, TPR and rubber.

Its 20,000-square-metre, ISO 9001-certified factory in Fujian Province has a monthly output of 350,000 pairs of sports shoes, hiking shoes and work shoes; many of which bear its own Yi Luan brand. Shing On demands minimum orders of one TEU delivered 40 days after order confirmation to Germany, the US and Australia.

Sports shoes figure equally prominently at Hau Tai Int'l (Far East) Co, which manufactures jogging, basketball, tennis and golf shoes at two factories in Fujian Province totalling 9,300 square metres and employing 1,150 workers.

The 11-year-old OEM/ODM company's range of materials for uppers includes nubuck, oily nubuck and cow suede, with outsoles of rubber or EVA phylon.

Hau Tai produces 230,000 pairs of shoes a month priced from US$6.50-16 per pair FOB Xiamen, and requires a minimum order of 1,200 pairs delivered 35-45 days after order confirmation. "We export to Asia, Europe, the US and South Africa," proprietor Gary Lee adds.

It seems Hong Kong companies are making sure men have plenty to kick up their heels about when it comes to fashionable footwear.

WRITTEN BY ANDREA PAWLYNA

CONTACT DETAILS

Best Light (HK) Co Ltd
7/F, Blk B, Valiant Commercial Bldg
22-24 Prat Ave
Tsim Sha Tsui, Kowloon
Hong Kong
Tel: 852-2366-3238
Fax: 852-2368-7212
Email: bestlight@bestlight.biz.com.hk
Web: www.bestlightbag.com

Fortune Trading Co
Rm F7, 24/F, Blk F
20-30 Tai Chung Kiu Rd
Sha Tin, New Territories
Hong Kong
Tel: 852-3581-8024
Fax: 852-2686-1982
Email: boot-fortune@i-cable.com
Web: www.hkenterprise.com/fortunetrading

Hau Tai Int™ (Far East) Co
Rm E, 14/F, Jovial Court
1 Capevale Drive
Discovery Bay
Hong Kong
Tel: 852-2429-0151
Fax: 852-2480-5319
Email: htlkling@netvigator.com
Web: www.hkenterprise.com/hautai

Hua Tai Industries (Far East) Co Ltd
Rm 22A
Henan Electric Development Bldg
389 King?䏭 Rd
North Point
Hong Kong
Tel: 852-2562-7346
Fax: 852-2562-7254
Email: huatai@hknet.com

Meimon Co Ltd
Rm 1205, Chevalier House
45-51 Chatham Rd South
Tsim Sha Tsui, Kowloon
Hong Kong
Tel: 852-2365-2225
Fax: 852-2363-2959
Email: kanghai@kanghaishoes.com
Web: www.kanghaishoes.com

Shing On Footwear (HK) Co Ltd
Unit 1318
Austin Tower
22-26A Austin Ave
Tsim Sha Tsui, Kowloon
Hong Kong
Tel: 852-2904-3799
Fax: 852-2904-3811
Email: shingon@hkstar.com

Sing Shing Shoes Fty
Units 618-619, Int™ Plaza
20 Sheung Yuet Rd
Kowloon Bay, Kowloon
Hong Kong
Tel: 852-2796-3727
Fax: 852-2796-8660
Email: info@singshing.com
Web: www.singshing.com