19 April 2006
Garment Bags(HKTDC Fashion - Leather Goods & Bags, Vol 02,2006)
|Ace One Industrial Co ensures clothes stay clean and tidy with sturdy garment bags in different sizes|
Many Hong Kong companies are at the forefront of this niche market, with some adding a new twist to an indispensable item that is often sold bundled with a garment.
"A garment bag is a packaging item rather than a sales item, so every customer has their own requirements such as the style and size of the bag," Bag Pack Supplies Group Ltd director John Tsang explains.
His company numbers such prestigious brands as Armani, Versace, Gieves & Hawkes, Marciano and Hugo Boss among its customers and sells mainly to the US, the UK, Germany and France.
Bag Pack's most popular model is the Giorgio Armani GR-617, which is suit-size, measures 24x4x42 inches and is made of cream-coloured PVC sheeting with a nylon zipper and PVC webbing.
However, Tsang has noticed that customers are moving away from PVC to non-woven PP and PVA because they are biodegradable. "Cotton is less popular than the other materials because it is a lot more expensive," he adds.
Tsang says the 29-year-old company gets a lot of repeat customers. "Past relationships are a big part of our business but we also place advertisements in Hong Kong Leather Goods & Bags magazine, and are registered with the Hong Kong Trade Development Council's tdctrade.com sourcing platform," he explains.
The firm, which has its own 30,000-square-foot, 200-worker factory in Guangdong Province on the Chinese mainland and also manufactures at another subcontracted factory in Zhejiang Province, can produce 100,000 garment bags a month.
Bag Pack requires a minimum order of 500 pieces, depending on stock availability, and can deliver 25 days after order confirmation. "FOB Yantian, Hong Kong and Shanghai are available, but exact prices depend on the materials and needs of the customer," Tsang adds.
Cheung Tat Hong (HK) Ltd sales manager Dice Cheung agrees that garment bags are promotional items. "Our garment bags are a packaging item, so they sell when garments are selling well," Cheung explains.
The 10-year-old company has a 4,000-square-metre factory in Huidong on the mainland, which employs around 200 workers and produces 50,000-80,000 garment bags a month.
Cheung Tat uses non-woven fabric, 210D nylon with PVC backing, 420D nylon with PU coating, 12oz cotton canvas and PU from the mainland in its garment bags.
Clients include prestigious labels such as Versace, Escada, Valentino, Emporio Armani, Armani Collezioni and Ermenegildo Zegna, many of whom prefer to give Cheung Tat their own distinctive designs rather than use traditional black and white garment bags.
"Escada bags are always pink in colour and they always choose very good, high-quality material," Cheung notes. "Hermes always selects cotton canvas in natural colours with brown trimming."
Cheung Tat offers delivery FOB Hong Kong or Shenzhen at prices ranging from US$1-6 per piece for minimum orders of 2,000 units per style. "We can deliver to major markets like Italy and the US 45 days after order confirmation," Cheung adds.
However, Tai Wing Luggage Ltd sales manager Irene Li doesn't subscribe to the industry view that garment bags are only promotional items, maintaining that they are both sales and packaging items.
"Our most popular model is a trolley garment bag made from soft nylon, which is popular because it is lightweight, the material is very soft, and it looks good," Li says. "Plus it is a size that is suitable for both men's and women's garments."
Navy, green and orange are popular colours according to Li, who expects that the trend will be towards more fashionable, colourful garment bags this year.
The 42-year-old company's 10,000-square-metre, ISO 9001-certified factory in Shenzhen on the mainland produces about 60,000 items per month, utilising 1680D and 840D nylon and 1200D and 600D polyester.
Wai Ting offers delivery FOB Hong Kong or Shenzhen, with prices varying depending on the difficulty of the design and order quantity.
Li says a minimum order size of 500 pieces is required, with delivery 50 days after order confirmation. "France, England, Germany, Australia and Canada are our main markets," Li adds.
Taking a more functional approach is Gintex Development Co Ltd, which has been manufacturing a variety of household products including garment bags since its founding eight years ago.
Gintex offers an extensive range of nylon, PVC, EVA, PEVA and non-woven cloth garment bags to suit every taste in a variety of markets, according to designer Kathy Au.
"Our major markets are the US, Europe and Japan," she explains, noting that the company manufactures 200,000 bags per month at its ISO 9001-certified, 900-worker factory in Huiyang, Guangdong Province.
"We require a minimum order of 3,000-5,000 units depending on materials and style, which can be delivered one month after order confirmation."
Obviously garment bags will continue to be essential accessories that protect apparel from wear and tear and Hong Kong companies will continue to provide buyers with the classic cover quality clothes demand.
WRITTEN BY SHARMILA GOPINATH
Ace One Industrial Co
Flat A1, 16/F, Blk 2
Wah Fung Ind Centre
33-39 Kwai Fung Crescent
Kwai Chung, New Territories
Cheung Tat Hong (HK) Ltd
Flat A, 7/F
Sun Hing S.F. Commercial Bldg
55 Tong Mi Rd
Wing Luck Industrial Co
Unit 6, 12/F
29-35 Sha Tsui Rd
Tsuen Wan, New Territories