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Fashion - Leather Goods & Bags Vol 2, 2010: Supplier Spotlight: Bags

Sourcing Success
Sourcing Success

Whatever the bag or material, chances are it can be sourced by Join Winner Industrial Ltd, which has built an enviable reputation as a supplier in the 13 years it has been in business.

Founder and Director Cable Wong notes that his firm provides travel, sporting and school bags, trolley cases, general luggage, backpacks and handbags made from nylon, polyester, PVC, PU and a wide range of other materials.

"We work with a lot of different materials for hard and soft cases - in fact, the only bag and luggage material we don't work with is leather," says Mr Wong. "We source materials on the Chinese mainland, Taiwan and Korea depending on customer requirements."

Join Winner's versatility is based on a wide-ranging network of relationships with sub-contracting factories on the Chinese mainland - although the company is also a partner in a 2,000-square-metre-plus production plant in Dongguan employing more than 200 workers.

"We are based in Hong Kong, but we also have offices in Shenzhen and Shanghai handling such tasks as quality control and merchandising," explains Mr Wong. "We act primarily as a buying office and work with several different factories so we can supply a wide range of different items."

A "small company which serves other relatively small companies", Join Winner's business is worldwide. "We have customers in the US, the UK, Germany and the rest of Europe - a lot of different countries."

Sourcing Success
Virtually every kind of bag in any material except leather can be supplied by Join Winner Industrial Ltd

This extensive client list vindicates Mr Wong's vision of Join Winner as a trading company giving international small bag, luggage and promotional items businesses access to the production power of Chinese factories.

"A lot of our business is relatively small orders so normally customers take factory designs, but we can also have their designs made, depending on the order quantity and the details," Mr Wong explains.

Join Winner samples are identified by the company's subsidiary A-Bags Int'l Ltd logo. "However, we intend to stick to OEM/ODM business and have no plans to build A-Bags as a brand," Mr Wong adds.

"We supply mostly medium- to high-end goods, and although business has been affected by the economic downturn we have resisted the temptation to trade down."

The company has, however, diversified its production in response to new demands in the market and has, for example, developed good quality, durable and reusable shopping bags along with coin purses, pencil cases, wallets and other promotional items.

"Our usual minimum order quantity is one TEU, although we can be flexible for higher-value items," Mr Wong adds. "FOB unit prices range from less than US$1 for some promotional items, which can be very cheap, to more than US$100 for some trolley bags."

The company's motto is the "3 Gs - Good Style, Good Quality and Good Price", and it offers two collections per year to give customers a wide range of seasonal choices.Join Winner takes pride in providing personalised service and building long-term relationships with customers. "We advertise, but a lot of business comes by referral from established customers," Mr Wong avers.

"We started out with a very small number of customers, but the customer base has grown considerably over the years."


Text by Robert Pierce


Join Winner Industrial Ltd
Rm 202
New Commerce Centre
19 On Sum St
Sha Tin, New Territories
Hong Kong
Tel: 852-2947-0822
Fax: 852-2690-4283
Email: info@joinwinner.com
Web: www.joinwinner.com
Year Established: 1997
Major Product Categories: ladies' bags, school bags, trolleys, wallets
Own Brands & Certificates: -
Minimum Order: 1,000 pieces
Monthly Production: 30,000 pieces
Delivery Time: 30-45 days
Factory Size & Location: 2,000 square metres
Workforce: 200
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