7 Feb 2007
Evening Shoes(HKTDC Fashion - Footwear, Vol 01,2007)
|Hong-Tech Footwear Co Ltd's ladies' evening shoes feature striking details such as metallic-coloured braids and bold bows|
Nothing spells glamour and style quite like elegant evening shoes, as fashionable women the world over have known for centuries.
These same trendsetters know that Hong Kong footwear manufacturers always have their fingers on the pulse, producing distinctive designs that are one step ahead of the fashion field.
A typical example of Hong Kong style is Hong-Tech Footwear Co Ltd, which prides itself on sourcing up-to-the-minute material for importers and department stores in the US, Europe and Southeast Asia.
"Our clientele just need to give us a rough design and we can offer a selection of fashionable choices, from heels to accessories and materials for the uppers," enthuses marketing executive Catherine Siu.
Hong-Tech uses materials such as PVC, suede and PU sourced in Taiwan and Korea and on the Chinese mainland, fashioning them into prototypes priced between US$3.90-5.00 FOB Hong Kong per pair.
The latest collection features suede-cloth shoes jazzed up with metallic-colour braids, glittering PVC open-toes accented with bold bows and sleek sandals in embossed PVC. "In fact, we can develop any specific material required by our customers provided the orders are big enough," Siu claims.
The 12-year-old firm's 30,000-square-foot, 200-worker factory in Guangdong Province on the mainland manufactures 100,000 pairs of ladies', men's and children's shoes and sandals per month. "We require a minimum order of 500 pieces per colour per style, delivered 35-40 days after order confirmation," Siu adds.
Evening shoes trimmed from various exquisite fabrics are the specialty of Francc Arts & Crafts (HK) Ltd, which offers 30-50 collections each season.
"Fabrics and trimmings in contrasting colours and understated embroidery will take centre stage in the coming fall and winter," predicts general manager Cora Lam.
"For example, our newest sandals in crushed two-tone taffeta or antique gold satin are offset with a beaded flower or bronze-coloured embroidery for a simple yet elegant effect."
Crafted from an array of materials spanning satin, organza, tissue faille and velvet sourced from Korea, Japan and the mainland, Francc Arts & Crafts' evening shoes are priced from US$10-20 FOB Hong Kong per pair.
The company was formed in 1980 to offer eveningwear and bags but expanded into footwear eight years ago, thus becoming a one-stop shop for buyers from Europe and Japan.
"Quality is equally important to us," adds Lam, noting that Francc Arts & Crafts' 20,000-square-metre, 1,200-worker manufacturing facility in Guangdong Province produces 30,000 pairs of footwear a month.
"We require a minimum order of 300 pairs of shoes per style delivered 45-75 days after order confirmation to Italy, Spain, Japan and England," Lam explains.
Equally prolific is Kingwell Universal Ltd, which offers a myriad of evening shoes and sandals fashioned from leather, PU and satin.
The relative newcomer, established in 2003, focuses on monitoring quality from incoming material through to inspection of final delivery, according to manager Mesi Wong.
"It takes close attention to every detail to achieve the best quality - from buying good materials and training workers in intricate craftsmanship to meeting customer specifications through every stage of the production process," insists Wong.
Working mostly on OEM orders for importers and chain stores in Italy, Germany, Holland, the Middle East and Australia, Kingwell Universal takes a proactive role in keeping abreast of the prevailing trends.
"We always research up-and-coming styles, which helps us give professional advice during the product development stage and also enables us to gear up our production capability," notes Wong.
Kingwell Universal crafts 20,000-30,000 pairs of shoes monthly at its 150-worker factory in Guangzhou on the mainland.
"Prices range from US$15-30 FOB Hong Kong per pair for minimum orders of 360 pieces delivered 30-45 days after order confirmation," Wong says.
Veteran Hong Kong supplier Aplus Footwear Mfr (HK) Co Ltd has an equally successful formula that has won the firm significant orders from Europe and Australia since its debut in 1995.
"For every collection we make a good last, with a silhouette that perfectly interprets the design and a fit that comfortably embodies the feet of consumers in different countries," claims manager Helena Chan. "Our own design team creates more than 20 evening footwear styles for each season."
According to Chan, black silk satin stilettos will be popular during the coming summer while leather and "glitzy" materials will set the scene for the winter festive season.
"Of course we will have a cornucopia of designs made from suede, snakeskin and horsehair," she adds. "Our kid and cow leather comes from India, Italy and the mainland, and we also use Chinese silk and PU sourced from Taiwan."
The 12-year-old firm's 10,000-square foot, 200-worker factory in Guangzhou turns out 60,000 pairs of ladies' shoes, boots, pumps and sandals a month. "We require a minimum order of 300 pairs per style, and deliver 50 days after order confirmation," Chan adds.
Given the vast choices available from Hong Kong companies adept at keeping up with the latest trends, ladies all over the world will be able to indulge in funky fashions each and every season.
WRITTEN BY WINNIE HUI
Aplus Footwear Mfr (HK) Co Ltd
99 Jervois St
Circle Shoes Co Ltd
4 Pak Kung St
Hung Hom, Kowloon
Create Earth Co Ltd
Wing Wong Commercial Bldg
557 Nathan Rd
Elife Co Ltd
No.503, Tower 2
30 Canton Rd
Tsim Sha Tsui, Kowloon
Francc Arts & Crafts (HK) Ltd
Unit 13, 4/F
Kinetic Ind Centre
7 Wang Kwong Rd
Kowloon Bay, Kowloon