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Evening Bags(HKTDC Fashion - Leather Goods & Bags, Vol 02,2003)


Vol. 2, 2003



Product Features

Fashion Leather Bags
Luxurious Leather

Evening Bags
Speacial Bags For Special Occassions

Small Leather Goods
Small Is Beautiful

Evening Bags

Speacial Bags For Special Occassions

The eternal charm of the Orient makes these stylish evening bags from Wah Ngai Co stand out in any crowd

The main criterion for evening bags is that styles should be glamorous and eye catching. With their expertise in developing designs incorporating beads, crystals and embroidery, as well as their ability to tap into upcoming fashion trends, Hong Kong manufacturers are specialists in creating bags for special occasions.

Take, for example, the full-stone brass bags produced by Bronte Mfg Co Ltd, which are covered with rhinestones and crystals. Current designs include animal-skin patterns, floral motifs and geometric patterns, fashioned into various shapes including clutches and boxes.

"The most popular colours at the moment are amethyst, red and light blue, while for the more basic styles clear crystal, black jet and topaz are preferred," explains Ricky Soong, manager.

Bronte carries a wide range of designs to appeal to women of different ages, he adds. "We have been manufacturing evening bags for more than 15 years," Soong says. "We used to export mainly to the US, but since crystal has became popular in the past couple of years, we have introduced new designs and now sell to Australia, Western Europe and East Asia as well."

Bronte's brass is imported from Japan and the rhinestones from Swarovski of Austria. "One of the keys to our success is that we keep enough stone inventory to back up production, as delivery from Austria can sometimes take one or two months," explains Soong.

The company's 7,500-square-metre production facilities staffed by 300 workers are based in Guangdong Province, on the Chinese mainland. Prices ranges from US$40-185 per piece FOB Hong Kong, depending on size and style. Minimum order value is US$$5,000 and delivery time is 45 days.

Sun Bowen Enterprises Co Ltd also specialises in metal and stone evening bags and is just one of a handful of mainland-based factories to concentrate on all-metal purses, according to sales manager Lecky Ngan.

As well as the purses, it also produces lower-priced frame bags covered with PVC fabric. "Black, gold and silver colours are strong at present, including two-tone gold/silver," he says. "Bags with stones are also popular as are mini evening bags."

North America is Sun Bowen's major market, and it sells smaller quantities to various Asian countries such as Singapore and Malaysia and the UK. "Asian buyers can pay more," adds Ngan.

Crystal and rhinestones come from Swarovski, while brass and steel are sourced on the mainland. Standard metal purses are priced from HK$120-150, while mini purses are HK$45-70 and frame bags HK$30-40. All prices are FOB Hong Kong. Minimum order is 50 pieces per style for frame bags and 30 pieces per style for the purses. Delivery time is 25-40 days.

Sanmark Industrial Ltd is an OEM manufacturer producing bags for numerous fashion brands including Aquascutum, Gianfranco Ferre, Etienne Aigner and Elle Paris.

Highlights include a satin model, another in velvet with hot-fixed stone, and a velvet bag trimmed with rabbit fur. "Current trends include gold, black, white and silver colours, and heart shapes," explains merchandising executive Zoe Leung.

Materials, including nylon and cotton fabrics, are sourced from the mainland, Korea and Taiwan. Prices range from US$4-5 FOB Hong Kong for a minimum order of 1,000 pieces per style delivered in 45-50 days.

About 50% of production is destined for Japan, with the rest going to the US and Europe, particularly Denmark, the Netherlands and the UK. Sanmark's 10,200-square-metre, 400-worker plant in Guangdong Province, produces 100,000-150,000 pieces a month.

Beauty Kind Industrial Ltd manufactures a full range of bags, including evening styles. "The sector is highly competitive and we have to ensure that delivery is on time, as well as competing on price and quality," says sales manager Camelia Wong.

The metal frame bags are priced from US$4-10 FOB Hong Kong and come with a variety of fabric coverings, the most popular of which are glitter-effect styles. Fabric is sourced in Taiwan, while other materials including the metal come from the mainland, Korea and Japan.

The bags are manufactured at Beauty Kind's 55,000-square-foot factory in Shenzhen on the mainland. Minimum order is 120-300 pieces per style, and 600 pieces of assorted styles per shipment. Delivery time is 4-6 weeks.

Wah Ngai Co has been manufacturing evening bags since 1984. Its 9,800-square-metre factory is located in the Shantou area of the southern mainland, formerly known as Swatow and famous for centuries for its embroidery and beading work.

The company taps into this tradition with its embellished evening bags. Materials used include satin, velvet, tissue faille, brocade, organza and nylon from Korea, Taiwan and the mainland. "Colour trends include black, pewter, burgundy, pink and light blue," says company spokesperson Safan Hor. "Heart-shaped bags and soft bags, including bigger sizes, are popular too."

The US and Europe are Wah Ngai's main markets. "The US requests larger quantities and cheaper prices, and also likes simple designs," says Hor. "Europe goes for more fashionable styles and bigger sizes with beading, and they don't mind paying a higher price."

WRITTEN BY ANN WILLIAMS

Contact Details

Beauty Kind Industrial Ltd
Unit 4, 8/F
Thriving Ind Centre
26-38 Sha Tsui Rd, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2411-1196
Fax: 852-2415-2779
Email: handbag@beautykind.com.hk
Web: www.beautykind.com.hk

Bronte Mfg Co Ltd
Flat B3, 10/F
Yip Fung Ind Bldg
28-36 Kwai Fung Crescent, Kwai Chung
New Territories, Hong Kong
Tel: 852-2425-0704
Fax: 852-2487-0676
Email: ricky@bronte-hk.com

Polly Mfg Co
Unit 2, 10/F
Wing Hing Ind Bldg
83-93 Chai Wan Kok St, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2411-0742
Fax: 852-2411-0344
Email: pollymfg@netvigator.com
Web: www.polly.biz.com.hk

Sanmark Industrial Ltd
14/F
Lin Fung Centre
186 Texaco Rd, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2408-7621
Fax: 852-2408-7631
Email: info@sanmark.com.hk
Web: www.sanmark.com.hk

Sun Bowen Enterprises Co Ltd
Flat C-2, 4/F
Kin Yip Plaza
9 Cheung Yee St, Cheung Sha Wan
Kowloon, Hong Kong
Tel: 852-2484-9887
Fax: 852-2429-8955
Email: lecky@sunbowen.com
Web: www.sunbowen.com

Vanessa Brig Ltd
2/F, West Wing
CNT Group Bldg
822 Lai Chi Kok Rd, Cheung Sha Wan
Kowloon, Hong Kong
Tel: 852-2959-1667
Fax: 852-2959-1778
Email: contact@vanessabrig.com
Web: www.vanessabrig.com

Wah Ngai Co
Rm 8, 10/F
Winful Centre
30 Shing Yip St, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2345-4393
Fax: 852-2341-4318
Email: wahngai1@netvigator.com


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