9 July 2004
Computer Bags(HKTDC Fashion - Leather Goods & Bags, Vol 03,2004)
Fashion Shoulder Bags
Ladies' Leather Accessories
Hollco Int'l (H.K.) Ltd uses embossed PVC detailing as design highlights on its laptop computer bags, which are exported to the US and Europe
The ever-increasing popularity of notebook computers among executives worldwide is fuelling enormous demand for rugged yet stylish bags to hold the machines and their accessories.
Hong Kong manufacturers are at the forefront of this latest trend and take pride in supplying a wide range of innovative, high quality and competitively priced products.
Take, for instance, Hollco Int'l (H.K.) Ltd, which produces a laptop computer bag characterised by an embossed PVC flap. "This allows customers to do their own custom designs," explains marketing director Rodney Waller. "We can set up an embossing mould for each design."
He adds that the embossed PVC can be supplied with features like a metal plate, embroidery or silk-screen printing to display a brand name or company logo. "It's more appealing as we can create exclusive designs, and is ideal for retail brands or promotion," Waller says.
The rest of the bag is made of 840D nylon that comes from Taiwan, Hong Kong or the Chinese mainland, depending on the customer's quality requirements. "Beside nylon, we also use polyester, PU, PVC, cotton and canvas in our computer bags," Waller adds.
Hollco's laptop bags are priced at US$5-15 each FOB Yantian for regular minimum orders of 1,000 units that are delivered 45 days after order confirmation.
The company supplies retailers and promotional product companies and Waller claims its customers include leading brand names in Europe and the US. "The US accounts for 60% of turnover and Europe 40%," he confides.
Currently some 75% of the company's output is promotional items and 25% retail products, but Hollco aims to move more into retail. "We are planning to develop a brand later and expect to have a brand name in two years," Waller adds.
The two-decade-old, ISO 9001-certified manufacturer also makes other kinds of bags, including portfolios, document bags and cooler bags.
Hollco has three factories in Guangdong Province on the southern mainland that cover a combined area of 25,000 square metres, employ 4,500 workers and produce about 120 TEUs each month.
Lee Tat Handbags Mfy O/B Lexsun Ltd, meanwhile, targets the medium- to high-end segment with its computer bags that use nylon sourced mainly from Taiwanese suppliers, while materials for some accessories hail from the mainland.
For example, the exterior of Lee Tat's laptop bags is made of 1680D nylon that director Pedro Keung claims is tough and strong, looks and feels good, but is inexpensive. "The divisions inside are made with polyester for good protection of delicate computers," he adds.
Lee Tat's computer bags sell for US$19.20-25.65 each FOB Hong Kong in markets such as Europe, the US, Japan and South America. "We are export-oriented and focus on big, brand-name customers who license us to produce goods for them," Keung says, adding that exports account for 90% of sales.
Established in 1988, Lee Tat also manufactures an extensive array of bags, including knapsacks, travel bags and cosmetics bags at an ISO 9001-certified factory in Dongguan on the southern mainland.
The 90,000-square-metre plant employs 3,000 workers who produce about 200,000 bags per month, which are available in minimum orders of 1,500 units per model and delivered in 40 days.
Buyers looking for less conventional designs should check out PAQ Mfg Ltd, which supplies a roomy, trolley-style laptop bag that manager Allan Leung claims is ideal for travel.
"There are two compartments that allow the user to carry other things apart from a notebook and a transformer, such as a camera or clothes," Leung explains.
PAQ's unconventional items also include a laptop bag in a greenish-grey colour that makes a stylish contrast to the traditional black. "The exterior is 2520D nylon with PVC decking, which makes it thick and strong," Leung elaborates.
The firm's laptop bags carry unit price tags ranging from US$9 to more than US$20 FOB Hong Kong for minimum orders of 300 pieces delivered 45-60 days after order confirmation. "We do ODM and OEM, and also design our own products under the PAQ brand," Leung adds.
Established 11 years ago, PAQ offers a wide spectrum of bags, including CD/DVD wallets, camera bags and backpacks, for its major markets in Europe and the Middle East.
PAQ's two factories in Dongguan and Shantou on the southern mainland employ more than 600 workers. It can also utilise 10 nearby factories with which it has long-term partnership agreements to produce 200,000 portable cases per day.
All of which clearly shows that computer and computer accessories bags are not only big business, but that Hong Kong is the ideal centre to source these essential extras.
WRITTEN BY LIZA LEE
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