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Birthday Bonanza(HKTDC Fashion - Footwear, Vol 02,2008)

Hong Kong Fashion Week for Fall/Winter

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Fashionistas know there's only one place in Asia to promote the latest creations or check out the coolest numbers on the market

Asia's biggest garment and fashion event will celebrate its 40th anniversary at the Hong Kong Convention and Exhibition Centre from 12-15 January 2009.

HKTDC Hong Kong Fashion Week for Fall/Winter 2009 will build on the great success it has achieved over the past decades. Last year, a total of 1,490 exhibitors from 20 countries and regions attended, along with 23,700 visitors from 100 countries and regions.

Organised by the Hong Kong Trade Development Council, the fair has earned a strong reputation, thanks in part to effective arrangements such as the collection of themed zones which facilitate precision sourcing and are carefully planned each year in response to the latest market needs and trends.

Making its debut in 2009 is the Fabrics & Yarn zone, which will focus on the basics of the fashion and garment trades, covering textiles such as cotton, embroidery, functional fabrics, knitted fabrics, linen, ramie, lingerie fabrics, man-made fabrics, silky fabrics and wool, as well as many types of fibres and yarns.

Catering to growing markets are the Spice Arena zone for fashion accessories such as hats, shoes, scarves and handbags, and the Infant & Children's Wear zone.

HKTDC Hong Kong Fashion Week for Fall/Winter 2009 will also feature five other zones:

  • Emporium de Mode - quality clothing with eye-catching designs
  • Fashion Gallery - high-end fashion
  • Garment & Accessories Mart - mass-market products
  • Bridal & Evening Wear - exquisite styles for wedding and other formal occasions
  • Body & Intimate Wear - sleepwear, swimwear and underwear

Taking place at the same time and place will be HKTDC World Boutique, Hong Kong, Asia's first showcase event for designers and brands. This event will present fashion designers' collections, branded fashion products, fashion accessories, home fashion and lifestyle products, and small gifts.

Many buyers were impressed by last year's show. "You can't afford not to come to this fair because if there were something new, you would miss it. It's the most important fair for us," said Hans Mueller, Managing Director of Lowes from Australia. "We have 150 shops in Australia so we are always looking for new suppliers and new styles, colours and designs."

Hong Kong Fashion Week for Fall/Winter is also important to fellow buyer Sylvania Espelt, Designer at Spanish firm Espelt, who remarked: "This is the only fair that we attend."

Equally appreciative are Asian buyers such as Hitoshi Tajima, CEO of D N A Co Ltd from Japan, who attended the 2008 event with owners of 10 other Japanese companies. "They were all very impressed by the size of the fair and the variety of products on display," he noted.

"This event has become much better, with exhibitors showcasing individual and original designs. We like trade shows with both big and small companies because very often it is those small ones which offer unique creations - these are what we want to explore."

Hong Kong Fashion Week for Fall/Winter also serves as a springboard for Chinese mainland businesses with eyes set on the world. "With the mainland market now open to overseas products, the fair is not only a useful sourcing hub for us, but also a platform where we learn from our international counterparts as well as build up our contacts and network," observed Fan Yanru, Vice Secretary General of the China Commerce Association For General Merchandise.

Offering an enormous kaleidoscope of styles for all tastes and budgets, HKTDC Hong Kong Fashion Week for Fall/Winter 2009 is clearly a 40th birthday celebration that buyers and exhibitors the world over can't afford to miss!

SUCCESSFUL SUMMER SIZZLER

The latest edition of HKTDC Hong Kong Fashion Week for Spring/Summer enjoyed resounding success, attracting a record 1,154 exhibitors from 21 countries and regions.

The four-day fair organised by the Hong Kong Trade Development Council showcased a broad array of fashion, accessories and garment-related products.

Some 17,424 buyers from 87 countries and regions packed the Hong Kong Convention and Exhibition Centre from 8-11 July 2008 to see the latest apparel and handbags, shoes, fashion jewellery and fabrics.

Major exhibits included spring/summer fashions and related accessories, products, services and supplies including:

  • Babies' and children's wear
  • evening wear
  • ladies' wear
  • lingerie
  • men's wear
  • sportswear
  • costume jewellery
  • handbags
  • shoes
  • buttons
  • fabrics
  • labels
  • fashion magazines

A variety of themed zones caught buyers' attention including:

  • the new Fabrics and Yarn section
  • Infant & Children's Wear
  • Spice Arena
  • Body & Intimate Wear
  • Bridal & Evening Wear
  • Emporium de Mode
  • Fashion Gallery
  • Garment and Accessories Mart
  • International Fashion Designers' Showcase

Eight professional seminars were complemented by seven highly successful fashion shows, which included the eighth Hong Kong New Fashion Collection Award and the Diversity in Action show.

The latter celebrated the 2008 Beijing Olympic Games with 16 Hong Kong fashion designers showcasing more than 100 new outfits.

The HKTDC organised 70 missions with more than 2,100 buyers from around the world, among them buying representatives from well-known fashion brands and leading chain stores and distributors, including Guess and Victoria's Secret from the US; the UK's Tie Rack Retail Group, Canada's Boutique Marie Claire, Poland's LLP SA and Australia's Empire Rose.