1 July 2001
New Fair Format Draws Crowds (HKTDC Gifts, Premium & Stationery, Vol 03,2001)
AN across-the-board increase in the number of buyers was reported at the Hong Kong Houseware Fair and the Hong Kong Gifts & Premium Fair organized by the Hong Kong Trade Development Council (TDC) and held at the Hong Kong Convention and Exhibition Centre in April.
According to independent audit specialists at the shows, 78,285 buyers from around the world attended, up 43% on last year. The number of buyers from outside Hong Kong soared by more than 39% to 43,330.
The Hong Kong Houseware Fair (17-20 April) and the Hong Kong Gifts & Premium Fair (24-27 April) emerged from last year's concurrent events, the Hong Kong Gifts & Houseware Fair and the Hong Kong Premium Show.
According to feedback, the new format provided more space for new exhibitors to promote their products. The specialized nature of the fairs enabled the exhibitors to meet targeted buyers.
"With more space available to us, we were able to introduce new business sectors at the fairs, such as bathroom accessories, furniture, garden accessories, artificial flowers, handicrafts and much more," said the TDC's director of exhibitions and publications C.S. Lee.
Topchoice Industries Ltd managing director Keith Chan, an exhibitor in the Houseware Fair, said: "We were happy to meet more targeted buyers who, in turn, appreciated the more specialized nature of the event."
Green & Associates marketing manager Denise Ng, who participated in both the houseware and gifts fairs, said: "We were able to meet in excess of 20% more new buyers than last year. The new format is able to attract more buyers for both fairs."
"The fairs not only matched exhibitors with overseas buyers in business deals, but the exceptionally large number of overseas visitors attending also generated additional income for Hong Kong's tourism sector," said the chairman of the fair organizing committee, Jeffrey Lam.
According to figures released by the Hong Kong Tourism Board, average expenditure by convention and exhibition visitors from overseas is HK$11,317 (US$1,451) per stay. The two fairs attracted 46,814 overseas visitors (buyers and representatives of overseas exhibitors). Their estimated expenditure in Hong Kong would total HK$530m (US$68m).
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