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Labour-saving and Health-enhancing Prove Buzzwords at Home Delights

The third HKTDC Home Delights Expo saw a distinct focus on products designed to maintain a healthy home environment across a variety of household fronts, with air purifiers and water filtration systems particularly in evidence this year.

Photo: The HKTDC Home Delights Expo 2016: Generating synergy for lifestyle brands apparently.
The HKTDC Home Delights Expo 2016: Generating synergy for lifestyle brands apparently.
Photo: The HKTDC Home Delights Expo 2016: Generating synergy for lifestyle brands apparently.
The HKTDC Home Delights Expo 2016: Generating synergy for lifestyle brands apparently.

Environmental as well as ergonomic credentials were very much to the forefront at Hong Kong's HKTDC Home Delights Expo. Overall, many exhibitors were keen to point out how their mod cons in particular could help to keep the home environment both clean and healthy, while also saving time and effort.

The majority of exhibitors at the expo were promoting either household products or electrical appliances. Many of the leading Hong Kong brands – notably Gilman, Jebsen, Jackel Porter Company and Towngas – were in attendance, as were many of the global worthies, including Dyson, OTO Bodycare and De'Longhi Kenwood.

This year, a substantial number of exhibitors had a distinct focus on household products that not only made life easier, but also helped to keep the home environment clean and healthy. This reflects the growing trend in Hong Kong – and beyond – towards adopting s far more health-conscious lifestyle. Typically, air and water quality are now seen as particularly important, especially for families with young children.

UK-based Dyson has been building its Hong Kong presence of late and, this year, its stand featured its Pure Cool Link air purifier fan that is said to remove 99.95% of all harmful ultrafine particles from the air. The company was also demonstrating a cord-free vacuum cleaner with a remarkably strong suction power, which was billed as making housework not just quick and easy – thanks to a lack of any electrical cord – but also far more effective.

A study by Dyson had earlier measured the level of mould in dust taken from Hong Kong homes. The results indicated a level that was more than twice the threshold said to trigger allergic reactions. The company's vacuum cleaner is supposedly designed to tackle this, eliminating fine dust, allergens and pollutants.

Hong Kong's JST Healthcare, meanwhile, had on offer a Korean hydrogen-rich water generator, which was said to reduce the incidence of a variety of diseases simply by avoiding the oxidation process in cells, while simultaneously increasing the body's ability to metabolise food and beverages. According to the company, the additional hydrogen in the water helps keep the body properly hydrated and acts as an alkaline buffer in the bloodstream, reducing the acidity that can cause a number of ailments.

The company was also promoting a small and convenient plasma ion air purifier, which has been designed to eliminate viruses and bacteria while deodorising and reducing the level of allergens present in the home.

Several other companies, in fact, were displaying water filtration and purification systems, including Jackel Porter from Tai Po, Premier Water from Japan, Purepro Water HK, and Diamond, a Malaysian company that had on offer six different models of water filter.

The Enagic brand, offered by Premier Water, can provide both acid and alkaline water and it is possible to specify a ph balance of between 2.5 and 11.5. Purepro Water HK offers reverse osmosis water filtration systems imported from the US and sells mainly to the household market. By forcing water through a filter so microscopically fine that only water molecules are small enough to pass through, the units extract soluble metals, fluoride, calcium, magnesium and bacteria.

Over on its own stand, Hong Kong-based Brighten Building Materials was showcasing the T-save, a water-saving device manufactured by Denmark's Tandrup. While this seemingly supplies a standard flow, it actually reduces the use of water considerably, resulting in lower domestic bills.

Among the more innovative household products on show at the expo was an electronic bidet complete with a heated seat. This came courtesy of Owell International, the winner of the Hong Kong Emerging Brand Award in 2010. Owell has been exhibiting at the event for three years now and 90% of its sales are said to be to local buyers.

Photo: Dyson’s Pure Cool Link.
Dyson's Pure Cool Link.
Photo: Dyson’s Pure Cool Link.
Dyson's Pure Cool Link.
Photo: Smartech HK’s robot vac.
Smartech HK's robot vac.
Photo: Smartech HK’s robot vac.
Smartech HK's robot vac.

Across the hall Golden Leaders, a fellow Hong Kong company, was offering bladeless ceiling fans that provide both a 360-degree horizontal airflow and a central vortex. This acts to surround the occupants of the room with a gentle air movement. Also on show were filament LED bulbs from the Shatin-based Super Trend Lighting Group. The new bulbs, available under the Luxtek brand name, contain no mercury and are said to be longer lasting than earlier incandescent, halogen and even energy-saving bulbs. The company is now looking to find export markets for the product.

By contrast, Kowloon-based Myhome-idea was displaying Taiwan-sourced FECA stainless steel suction hooks. These industrial strength, stainless steel fittings are designed for use by those who rent their home or office. They can be installed on tiles, glass or mirrors without the need for a drill and can later be removed or repositioned without leaving any mark.

Overall, there were a number of Hong Kong companies selling kitchenware at the show, particularly blenders, rice cookers and deep fryers, while colourful cookware and utensils were also notably prominent. Towngas had on offer a large range of hobs, water heaters and cookware, while German Pool also had an extensive selection of products, including air conditioners and a halogen cooking bowl. Spark International Marketing, meanwhile, was offering the US-sourced Oster kitchen products range, while Germany's Zwilling S.A. Henckels had brought its wide selection of cookware and knives to Hong Kong.

With regard to safety and security products, New Territories-based Safegear was offering a range of safes, as well as more safety-related equipment, including fire blankets, smoke mask kits and fire extinguishers. Smartech HK – making its debut at the fair – had on offer a robot vacuum cleaner, a hot and cold blender, an ionic air purifier with HEPA filter, and a very innovative small egg-shaped washing machine – the Eco-egg. This holds approximately 1kg of clothing and is perfect for small items of babywear. It also features an ozone generator, said to help kill bacteria and eliminate odours.

For those exhausted by touring the many stands, massage chairs – including those displayed by OTO Bodycare – provided a brief respite. For at least one showgoer testing the comfort of massage chairs at Reliance Carnival, they proved so effective that he promptly fell fast asleep. Based in Kowloon, Reliance offers a wide range of massage chairs, with costs varying between HK$2,988 and HK$15,000, together with a hand-held massage device and a massage footbath, both retailing at HK$899.

Staying in the comfort zone and West Germany's Profilia has been selling sofas, mattresses and pillows in Hong Kong since 1978. Its range includes mattresses made of natural/organic materials, which are said to be warm in winter and cool in summer. One particularly innovative idea is a mattress with a built-in far infrared feature that, apparently, provides pain relief and help the body detoxify during resting periods. Among the company's range of pillows is one filled with cassia seeds and another containing lavender. Both of these natural alternatives to feather pillows are said to be suitable to those suffering from certain allergies.

Another mattress manufacturer, Hong Kong and Shenzhen-based DPM, produces mattresses made to the precise specifications of the purchaser. Details of height and weight are noted and then a point-to-point sensor scans the body to identify pressure points. The mattress takes approximately 30 working days to produce and is comprised of three layer – Airflex, the point-to-point mattress itself and a layer of springs.

The mattress can be configured for each individual occupant of the bed – and even reconfigured when, for example, a child grows – and is guaranteed for ten years. Pillows can also be custom made for clients.

Photo: Massage equipment from Reliance Carnival.
Massage equipment from Reliance Carnival.
Photo: Massage equipment from Reliance Carnival.
Massage equipment from Reliance Carnival.
Photo: Customised comfort courtesy of DPM.
Customised comfort courtesy of DPM.
Photo: Customised comfort courtesy of DPM.
Customised comfort courtesy of DPM.

The Home Delights Expo was held at the Hong Kong Convention & Exhibition Centre from 11-15 August. Organised by the Hong Kong Trade Development Council, the event featured around 120 exhibitors from across the world and attracted more than 400,000 visitors.

Diana Rose, Special Correspondent, Hong Kong

Content provided by Picture: HKTDC Research
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