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Hong Kong Gifts, Premiums and Stationery

Vol 2, 2004




Fair Preview

Prime Time Return For Major Event
Hong Kong Gifts & Premium Fair 2004

Turning bad news into good
Summer Sourcing Show For Gifts, Houseware & Gifts, Houseware & Toys

Prime Time Return For Major Event

Hong Kong Gifts & Premium Fair 2004

April 28 - May 1, 2004

Show Times

Fair DatesOpening HoursBuyer Registration Counter
April 27 (Tue) 2:00pm - 7:00pm
April 28-30 (Wed-Fri)9:00am - 6:30pm8:30am - 6:00pm
May 1 (Sat)9:00am - 5:00pm8:30am - 4:30pm

Visitor Enquiries: (852) 2240-4435

HONG KONG GIFTS & PREMIUM FAIR 2004
APRIL 28 - MAY 1, 2004

Total Exhibitors
2003: 3,790

Total Visitors
2003: 62,365

Product Mix
All types of gifts and premiums including:
Advertising Gifts & Premiums
Ceramic Gifts
Consumer Electronics
Corporate Gifts
Fashion Jewellery & Accessories
Paper & Packaging
Party & X'mas Decorations
Pictures & Photo Frames
Silverware
Stationery
Toys & Sporting Goods
Travel Goods & Umbrellas
Watches & Clocks
General Gift Items, Trade Services & Publications

Scale
66,702 square metres

Venue
Hong Kong Convention and Exhibition Centre

Organiser
Hong Kong Trade Development Council in cooperation with The Hong Kong Exporters' Association

Admission
HK$100 per person. For trade only. Persons under 18 will not be admitted

Sponsors
Federation of Hong Kong Industries
Trade and Industry Department, HKSAR Government
The Chinese General Chamber of Commerce
The Chinese Manufacturers' Association of Hong Kong
The Hong Kong General Chamber of Commerce
The Indian Chamber of Commerce, Hong Kong

Enquiries
Exhibitions Department
Hong Kong Trade Development Council
Unit 13, Expo Galleria
Hong Kong Convention and Exhibition Centre
1 Expo Drive, Wanchai, Hong Kong
Tel: (852) 2240-4323
Fax: (852) 2824-0249
Email: exhibitions@tdc.org.hk
Web: http://hkgiftspremiumfair.com

The Latest And The Best

Global buyers are sharpening pencils and fine-tuning shopping lists for the 2004 Hong Kong Gifts & Premium Fair, now back in its "prime time" April slot.

The fair will display the latest in general gift items, advertising gifts and premiums, fashion jewellery and accessories, party and Christmas decorations, ceramic gifts, consumer electronics, pictures and photo frames, silverware, stationery, paper and packaging, toys and sporting goods, travel goods, umbrellas, watches and clocks, trade services and publications.

Most of these products will be high quality yet relatively reasonably-priced items from factories located on the Chinese mainland and in other countries and regions of Asia - a combination that is a big attraction for many buyers.

"With aggregate sales running at US$19bn, Hong Kong is one of the world's biggest exporters of giftware and this fair is the place to source and order the very latest products," says Anne Chick, senior exhibitions manager at the Hong Kong Trade Development Council (TDC).

"This fair is recognised as one of Asia's most important trade events," she adds, "and now that it's back to its usual time slot, TDC is pulling out all the stops to ensure that it's as indispensable as ever... a fully re-energised event featuring the latest in new design trends and upbeat styles."

According to Chick, every indication points to the fair further consolidating its position as by far the best place in Asia to locate the latest in gift ideas, new designs and premiums.

"A further bonus is that the fair dates - Wednesday, April 28 to Saturday, May 1 - are absolutely ideal for buyers preparing for the year's biggest buying season. Yet another reason that it's a five-star must for global buyers," she says.

One of the fair's prime attractions is the Hall of Fine Designs, where upmarket branded products, designer collections and other original items debut in a prestigious and elite setting.

Nobody misses the opportunity to check on the latest top-of-the-market products, and buyers looking for the very best usually head there first to snap up the newest, most exciting items.

"Another big plus," says Chick, "is the online Business Matching Service that will come on stream two months before the event. This is a super timesaver for buyers since it identifies exhibitors by name, product/service and country/region, and enables them to locate their target exhibitors in advance."

In addition, buyers can even make advance appointments with just a click on the Cyber Booking service at the fair's website, which will be available two months before the fair.

The fair is the main source of gifts and premiums for many overseas buyers. Thomas Buscher, product manager of Correct Pro GmbH, of Germany, has been a regular for eight years and says that at the last fair he lodged orders with 10 companies for pens, calculators, backpacks, table clocks and umbrellas, most made in Hong Kong, the mainland and Taiwan.

John Cheung, business director of Iz Marketing, Singapore, placed orders at the last fair for alarm clocks and calculators of "very interesting design", and has become a regular visitor looking for new and innovative designs.

First-time visitor Kuldip Verma, deputy general manager of Flex Industries Ltd, reports locating some "nice gift boxes and CD organisers to add to our existing product lines".

More importantly, he says, attending the fair enabled him to get a better insight into current market trends, while meetings with other buyers and exhibitors had opened the doors to future contacts.

Marketing manager Alex Lee of exhibitor Asia Gravure Ltd, says: "We manufacture 2.8 million picture frames per month, exporting mainly to the US and Europe. This fair is an important event for us and can account for 25% of our sales."

Meanwhile, marketing manager Angela Lee of exhibitor Man Nin Shing Co Ltd, says: "The US and Europe are prime export markets for our 14-year-old firm. The fair is an excellent vehicle for discovering new customers and new markets."

Interestingly, although deferred to July 23-26 following the severe acute respiratory syndrome (SARS) outbreak, the 2003 edition of the fair nevertheless attracted 3,790 exhibitors (2,355 of them from Hong Kong) and 62,365 buyers (24,054 from overseas).

The exhibitors came from 31 countries and regions, and the buyers from 128 countries and regions. For 2004, an even greater attendance is anticipated now the fair is back in its "usual" time slot.

WRITTEN BY GEOFFREY SOMERS


Turning bad news into good

Summer Sourcing Show For Gifts, Houseware & Gifts, Houseware & Toys

The old saying has it that every cloud has a silver lining... and a surprising follow-on to the severe acute respiratory syndrome (SARS) outbreak that hit Hong Kong between February and May in 2003 is the emergence of a new fair concept: the Summer Sourcing Show for Gifts, Houseware & Toys in July that gives SMEs greater selling opportunities and buyers a chance to replenish stocks.

Soon after the SARS problem arose, TDC gave exhibitors at its April 2003 fairs four choices:

  • continue with previous arrangements;
  • defer to a supplementary fair in July;
  • do both;
  • withdraw with a refund.

Many exhibitors opted for the substitute fair date in July, and the results were nothing short of remarkable. With Hong Kong already declared free of SARS, more than 62,000 buyers attended and exhibitors reported unexpectedly good business.

The value of this previously untapped July timeslot for mass selling opportunities drew attention. As Jeffrey Lam, chairman of the TDC's Gifts and Premium Fair Organising Committee shrewdly deduced, this pointed to untapped summer selling opportunities.

"Shorter product cycles and smaller inventories seemed to have compelled buyers to source more frequently," he says. "With more efficient production and logistics, buyers are able to place orders in Hong Kong in July confident they can take delivery in time for Christmas."

TDC used an exhaustive questionnaire to canvass the views of SMEs. Of the 1,610 responses received, 1,514 manufacturers and traders opted for the extra fair in July - an unmistakable 94% "Yes" vote.

"Without SARS, we might never have dared to risk organising a show in what everybody believed was an off-season. However, the global trade fair business is very competitive and we must seize the opportunity before others," says Lam.

Meanwhile, Cliff Sun, chairman of the Hong Kong Exporters' Association, says: "With a Summer Sourcing Show, local SMEs may be able to reduce overseas travel and make better use of limited marketing budgets."

Show Times

Fair Dates

Opening Hours

Buyer Registration Counter

July 6-8 (Tue-Thur) 9:30am - 6:30pm 9:00am - 6:00pm
July 9 (Fri) 9:30am - 5:00pm 9:00am - 4:30pm

Visitor Enquiries: (852) 1830 668


THEME ZONES & MAJOR PRODUCTS

Gift Ideas (Fashion Jewellery & Accessories, Paper & Packaging, Picture & Photo Frames, Promotional & Premium Items, Stationery);
Dining & Cooking (Kitchenware & Gadgets, Tableware);
Style & Décor (Artificial Flowers, Furniture & Lighting, Handicrafts, Home Decoration, Household Textiles);
Home Living (Bathroom Accessories, Cleaning & Supplies, Gardening Accessories, General Houseware Items, Hardware & DIY Products, Health & Personal Care Items, Small Electrical Appliances);
Fun & Play (Toys & Sporting Goods, Festive & Party Items);
Trade Publications & Services

SPECIAL FEATURE
Treasure Island - A specialised section showcasing top-of-the-range brand names and products which stand out in design, innovation and craftsmanship.

Venue
Hong Kong Convention & Exhibition Centre
1 Expo Drive, Wanchai, Hong Kong

Organiser
Hong Kong Trade Development Council

Admission
Trade only (Free Admission). Visitors under 18 will not be admitted.

Enquiries
Exhibitions Department
Hong Kong Trade Development Council
Unit 13, Expo Galleria, Hong Kong Convention & Exhibition Centre
1 Expo Drive, Wanchai, Hong Kong
Tel: (852) 1830 668
Fax: (852) 2824-0026
Email: exhibitions@tdc.org.hk
Web: http://summersourcingshow.com

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