1 July 2003
Hong Kong Gifts, Premiums and Stationery - Product Features
Diaries & Organisers
Putting Pen To Paper
Among the highlights from Union Paper Box & Printing Press Ltd is this traditional Chinese design organiser (front), which can be put under lock and key
THE demand for diaries and organisers has remained strong, despite predictions of their demise with the advent of personal digital assistants and handheld computers. It seems there is no substitute for putting pen to paper. Diaries and organisers remain popular choices for personal purchases or as gifts and premiums. The choice of styles, sizes and materials is greater than ever before.
Stretch Metal & Stationery Fty Ltd has been making diaries and organisers since 1988. "Currently our best selling item is a PVC, four-colour organiser that is especially popular in Europe, our biggest market," says director Matthew Chiu. "In future we expect this item and our leather organisers to be leading products."
For leather products, Chiu stresses: "We only use first layer cow leather. It is a bit more expensive but it lasts longer and will hold its shape better, even in wet weather."
Minimum order size is 1,000 items. Prices for organisers are US$1-5 FOB Hong Kong, but can be negotiable. Lead time is about 30 days, with prompt delivery. Manufacture is carried out at a 40,000-square-foot factory on the Chinese mainland, which also produces coin bags, photo albums/frames and wallets.
Organisers are also a big seller for Shuang Jiang Stationery Ltd. "Our best selling product is the executive seven-inch organiser," says manager Teddy Fung. "It's small enough to carry or put in a briefcase, but it also accommodates a variety of accessories."
The organisers are relatively standard on the inside: the differences are found on the cover. "Business professionals normally prefer black covers, but we have a variety of other more stylish exteriors targeted at students and ladies," says Fung.
The firm has marketing teams in its Hong Kong and mainland offices. "The Hong Kong team serves as the central communication hub, while the mainland team can more quickly respond to issues concerning factories and order status," he says.
The company is applying for ISO 9002, a process that should be completed in 1-2 years. "Although the initial cost is high, we feel it is well worth it. Our business processes have already significantly improved," says Fung.
FOB Hong Kong prices for organisers are US$1.00-3.50, with portfolios averaging US$2.00-5.60. Minimum order size is 3,000 pieces, delivered in 30-45 days.
Having an office and warehouse in Los Angeles means Richmake Electronic Mfy Co can better serve its US clientele, its largest market. Established in 1995, the company initially produced calculators, later switching to organisers, portfolios and stationery.
About 150,000 organisers and portfolios are produced each month. "Our products are mainly made from PVC, PU, nylon and leather although we can source special materials upon request," says merchandiser Amy Poon. "We have around 30 basic models which can be customised to a wide variety of products."
"Currently our best selling item is our RF101, seven-inch organiser," says Poon. "In future we expect portfolios to become more popular, since many companies like to use them for promotion."
Organisers range from US$1.80-5.00 FOB Hong Kong, and US$2.50-6.00 for portfolios. A minimum order is 1,000 pieces. With quality and fast delivery top priorities, the company offers a 20-day lead time.
Union Paper Box & Printing Press Ltd began producing stationery items in 1950, making it one of Hong Kong's oldest stationery suppliers. Executive director Willie Lui estimates the company now carries around 5,000 items, including diaries, photo frames, gift bags and boxes and other fancy stationery.
Monthly output of diaries tops 500,000. "Fancy diaries with decorative designs or with add-ons such as locks or decorative cover attachments are currently the most popular," says Lui. "We plan to continue expanding into different materials and fabrics for our covers."
Lui explains Union's business model. "We don't try to be the cheapest, rather we are medium-priced and are well known for our high quality and reliable delivery. Our products are guaranteed to be in good condition and we stick by it." Future efforts will be to further reduce lead time.
Prices of diaries are US$0.50-5.00 FOB Hong Kong. Minimum order size is 3,000 pieces, and lead time is 45-60 days.
WRITTEN BY KAM HO
Matching Corp Ltd
Units G-H, 6/F, Blk 2
Kwai Tak Ind Centre
15-33 Kwai Tak St
Kwai Chung, New Territories
Richmake Electronic Mfy Co
C C Wu Bldg
302-8 Hennessy Rd
Stretch Metal & Stationery
12/F, Blks A-B
73-79 Larch St
Tai Kok Tsui, Kowloon
Union Paper Box & Printing Press Ltd
Union Ind Bldg
27 Ko Fai Rd
Yau Tong, Kowloon
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