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Golden Opportunity To Fill Order Book(HKTDC Gifts, Premium & Stationery, Vol 01,2004)

Vol 1, 2004





Fair Review

Golden Opportunity To Fill Order Book
Hong Kong International Stationary Fair 2004

Golden Opportunity To Fill Order Book

Hong Kong International Stationary Fair 2004

Show Times


Fair Dates: Opening Hours for Buyer:

Registration Counter:

January 6-8 (Tue-Thu) 9:30am - 6:30pm 9:00am - 6:00pm
January 9 (Fri) 9:30am - 5:00pm 9:00am - 4:30pm

Visitor Enquiries: (852) 2240-4554

Time Saver
Register in advance on the Internet to avoid queues at the fair. Simply click onto the website: http://hkstationeryfair.com and register online.

Total Exhibitors
2003: 210

Total Visitors
2003: 11,492

Product Mix
Writing equipment; paper & paper products; office supplies; artists' equipment; educational systems; and children's stationery and school supplies

Scale
6,000 square metres

Venue
Grand Hall & Foyer
Hong Kong Convention and Exhibition Centre,
1 Expo Drive, Wanchai, Hong Kong

Organisers
Hong Kong Trade Development Council
Messe Frankfurt (HK) Ltd

Admission
Free admission. Trade visitors only. Persons under 18 will not be admitted.

Concurrent Fair
Hong Kong Toys & Games Fair 2004

Enquiries
Hong Kong Trade Development Council
Unit 13, Expo Galleria
Hong Kong Convention & Exhibition Centre
1 Expo Drive, Wanchai, Hong Kong
Tel: (852) 2240-4554
Fax: (852) 2824-0026
Email: exhibitions@tdc.org.hk

Writing A Best Seller

Holding the Hong Kong International Stationery Fair in tandem with the Hong Kong Toys & Games Fair gives buyers the best of both worlds

With most indicators pointing to an increasing rate of global economic recovery, the Hong Kong International Stationery Fair on January 6-9, 2004, looks firmly set to be yet another runaway success.

"With two months to go, the fair is already 'all systems go!' " says TDC senior exhibitions manager Anne Chick. "We have already received bookings from than 150 exhibitors from seven countries and regions."

On top of that the TDC also had confirmed bookings for pavilions from the Chinese mainland, Korea, Taiwan and Thailand, the same countries that took pavilions for the 2003 fair.

"Furthermore, bookings are continuing to roll in, and we are getting an increasing number of inquiries every day ... No wonder that as joint organisers of the event with Messe Frankfurt (HK) Ltd we're very upbeat," Chick adds.

"Everything points to the 2004 stationery fair building on the success of the previous year's big event, which was a huge success in itself with a total of 210 exhibitors from 15 countries and regions, plus 11,492 buyers from 100 countries and regions."

Chick notes that with severe acute respiratory syndrome (SARS) now "a distant memory" and visitor arrivals at Hong Kong International Airport almost back to normal, it would be savvy business sense for additional international exhibitors and buyers to start finalising arrangements to confirm attendance and accommodation.

"In fact, not only because of this factor but, more importantly, as a result of the splendid business opportunities the stationery fair provides, we strongly recommend early sign-up to avoid last-minute problems."

Chick also points out that one of the features that made last year's fair such a success was the free licensing seminar - "easily one of the most popular add-on features at any recent fair, which cleverly road-mapped the way for licensing and profiting from such powerful names as Hallmark and Liverpool Football Club".

She adds that as the licensing seminar was such a widely applauded draw card, the TDC had no hesitation in deciding to stage a similar free seminar for the coming fair, with brand management and development as one of the topics.

"Again we will have experts in their respective fields present to explain the nuts and bolts of how to get in on the ground floor with a range of highly sellable products," Chick explains.

The Hong Kong International Stationery Fair 2004 is being held at the beginning of the spring buying season and will again be staged in parallel with the Hong Kong Toys & Games Fair.

"This gives exhibitors and buyers a marvellous opportunity to kill two birds with one stone, specially when they consider the obvious connections between stationery for direct and indirect educational purposes, toys and games for children between primary and secondary levels, and more mature students at university level," Chick maintains.

The stationery fair also covers the full range of sourcing needs in the highly important and widespread world of stationery, such as:

  • office supplies
  • writing equipment
  • paper and paper products
  • artists' requirements
  • educational systems
  • school supplies
  • children's stationery

Chick's enthusiasm is shared by Katy Lam, director of trade fairs for co-organiser Messe Frankfurt (HK) Ltd, who believes the fair should be a big success judging by the highly encouraging number of early bookings by exhibitors and the amount of interest being shown by the trade.

"It is the only fair of its kind staged in Hong Kong, and regular exhibitors and buyers are well aware that this is the place where the latest and most innovative products in this important field first see the light of day in the Greater China area," Lam notes.

"Furthermore, one of the most attractive features is that it is run in tandem with the Hong Kong Toys and Games Fair, and this is one of the most desirable 'stable mates' any fair could wish to have."

As a result, Lam maintains the stationery fair is not just an invaluable one-stop shop but also has the advantage of a second shop in the form of a 'toyshop'.

"As such it offers an excellent opportunity for networking between many thousands of interested parties in the respective fields of stationery and toys and games," she adds.

"Regular participants are quick to grasp this rare opportunity to exchange experiences and build business contacts. Who could wish for more?"

WRITTEN BY GEOFFREY SOMERS

Buyers are well catered for, as exhibition displays cover seven product categories.

 

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