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Dainty Decorations(HKTDC Gifts, Premium & Stationery, Vol 03,2001)


Vol. 3 2001

PRODUCT FEATURES

Dainty Decorations
Miniatures

Savoury Sipping
Mugs

Premium Pads
Computer Accessories

Dainty Decorations

Miniatures

SMALL is beautiful, so the saying goes, and when it comes to miniature gift items, small also means easy to transport, store and sell. In this highly competitive market, Hong Kong manufacturers are adept at designing and manufacturing attractive, value-for-money miniatures.

Wing Fat Glass Co Ltd is no newcomer to the gift and premium market: it has been manufacturing and exporting an evolving product line for more than 40 years. Today its spun glass miniatures are among its top-selling items.

"Each of these extremely delicate items is made by hand by our skilled staff on the Chinese mainland," says director Kenneth Tung. The figures are crafted from glass rods, and some designs incorporate gold plating "for that extra sparkle".

The company has an extensive range of miniature items, which includes birds, flowers and animals. It also manufactures on an OEM basis. "We are happy to send our catalogue to new customers. Or if they have their own designs, they can simply e-mail instructions and pictures for us to put together samples in about a week," says Tung.

Wing Fat's main market is the US, where Tung says miniature glass items are increasingly popular, especially around Christmas. The company requires a minimum order value of US$3,000. Delivery takes about one month after order confirmation.

Keywick Ltd is a ceramics company that manufactures and exports miniature porcelain tea sets. Its 13-piece tea set in a basket (M5122B) and 41-piece dining set (1141) are new designs, although the miniature tea set has been one of the company's best-selling items for a number of years.

"Our miniature tea and dining sets are suitable and safe for children to use," says Keywick's director Boris Lam. "Each set has four settings and a bright and fun design that is attractive to kids."

All items are made from porcelain sourced from the mainland, and production takes place at the company's 30,000-square-foot, 100-worker factory in Chaozhou, also on the Chinese mainland. "This is a very competitive market, so we are eager to provide good-quality items at reasonable prices, with reliable customer service and delivery," says Lam.

Main markets include the US, Japan and Europe. Keywick also works to OEM terms. Minimum order is 600 sets for delivery 35-40 days after order confirmation.

Poly-Gift Co Ltd manufactures and exports an extensive range of miniature (3-4 inches high) cartoon-like animals in a variety of poses, including fishing, singing, hunting and driving. "Our US customers love our moose and bear characters. In Europe it is the pigs and cows that are the most popular," says managing director Edmund Cheung.

Made from polyresin imported from Taiwan, the figurines are decorative items, not play items, emphasizes Cheung. Established more than 10 years ago, Poly-Gift has a strong client base throughout the US and Europe.

"The miniature gift market is extremely competitive, especially within the mainland. But because our head office is in Hong Kong, we are able to offer better communications. We believe this is the reason why customers have stayed with us for years," says Cheung. He adds that the company has a policy of replying to every customer's e-mail on the same day.

A full catalogue and price list are available on request. Once an order is placed, delivery takes place within 45 days. The minimum order value is US$5,000.

Wise Unicorn Industrial Ltd is an ISO 9001-certified company that specializes in the manufacture and export of polyresin and pewter figurines. "We are a professional company that is focused on quality control, with the aim of serving our customers in the long term," says manager Sharon Hung.

The company has an extensive range of "fantasy" characters, including fairies, skeletons, dragons, wizards, witches and unicorns, in addition to animal items. Its standard items are sold under the W.U.I. brand while its more exotic items are labelled Veronese.

"We also design to our customers?requirements. They can either send us a drawing or photo, or simply give us an idea, and we can work from there," says Hung. She adds that Wise Unicorn is constantly developing new designs and finishes, one of which is an attractive bronze powder finish.

Prices for the fairy items range from US$1.90 (fairy with primrose WU68423AA) to US$7 (fairy kneeling on mushroom WU67959AA) FOB Hong Kong.

The company requires a minimum order value of US$10,000, which can include a variety of designs. Smaller orders entail a handling charge. Delivery takes 60 days after order confirmation.

WRITTEN BY JUDY SMITH

 


Savoury Sipping

Mugs

THE conscientious manufacturers of Hong Kong continue to delight the global gifts and premiums market with their quality mugs.

Group Base Ltd obtains its raw materials from the Chinese mainland to produce a range of porcelain and stoneware mugs of different shapes and sizes. The company was founded in 1985 and runs a factory of 2,000 workers in Hunan province on the mainland. It designs its own products under the Group Base brand and makes OEM and licensed items.

Among Group Base's tapered porcelain mugs is a colourful model with a full-wrap print bearing the word "cafe". Another porcelain mug carries a cute painting of a pig, while a grey stoneware model features a large leaf.

FOB Shenzhen (on the mainland) prices range from US$2 to just over US$3 per dozen for regular models, says manager Andrew Wong.

Minimum order is one TEU and lead time is about 30 days. Group Base's major markets include Peru, Chile, Europe, the US and Ecuador.

Taibon Co also sources its raw materials on the Chinese mainland to produce an array of A-grade porcelain mugs. Founded in 1973, this OEM company boasts a monthly production capacity of 500,000 porcelain mugs.

Cylindrical model CUP006 has a capacity of 101/2oz, and the downward-tapering V-shaped variety CUP007 accommodates 11oz. The prints are often colourful pictures of animals -such as kangaroos and koalas -against a backdrop of nature.

"Porcelain is lighter and whiter than ceramics, and prints come out more beautifully on porcelain," says account executive Wilson Lo.

"Based on a minimum order for 3,000 units, the FOB Hong Kong unit price for full-wrap prints is US$0.52 for the V-shaped item and US$0.50 for the straight model," says Lo. "Our minimum order size is small, and our products are not expensive."

Delivery takes 30 days after order confirmation. Taibon sells mainly to the US and Australia.

Taibon also makes ceramic mugs and employs a combined workforce of 500 workers in two factories on the mainland, one in Wenzhou in Zhejiang province and the other in Shenzhen next to Hong Kong.

Summers Beam Ltd produces a range of "magic mugs" that includes heat-sensitive colour-changing models. These are ceramic mugs that change colour and appearance when hot liquid is poured into them. The clay used in these products comes from the mainland.

At room temperature, model SB100 features a big bear walking with a small bear holding a balloon against a dark blue starry sky. "When the 11oz mug heats up, the background changes from night to day," general manager Rosita Chu explains.

"At a normal drinking temperature of about 35 degrees Celsius, coffee or tea is hot enough to bring about this change. The higher the temperature, the faster and sharper the transformation."

Summers Beam has a monthly production capacity of more than 500,000 magic mugs. Besides heat-sensitive mugs, Summers Beam makes cold-sensitive, colour-changing mugs, specially coated mugs for photo transfer, and mugs that glow in the dark. Summers Beam also sells more normal models.

According to Chu, the average price is around US$1. Minimum order is 1,000 units, and lead time is 30 days. The major markets are the US, Europe and Asia.

"OEM products make up about 95% of our output, and more than 95% of our customers prefer to supply their own designs," Chu adds.

Summers Beam was established in 1982 and has production facilities in Nanhai City in Guangdong Province. This facility covers about 10,000 square metres and employs more than 200 workers.

Funglam Int'l produces colourful porcelain mugs that feature flowers, leaves, fruits and birds. Prices range from US$3 FOB Shenzhen to US$4 FOB Hong Kong per dozen.

"Every batch of a dozen mugs comes in three gift boxes. This means that one gift box contains four mugs," explains general manager Francis Yiu.

Funglam also makes stoneware mugs, the raw materials for which come from the Chinese mainland. "minimum order size is one FEU (or about 5,000 dozen mugs) and orders are usually delivered within 45 days after order confirmation," Yiu says.

Funglam was founded in 1993 and, although it offers designs of its own, engages mostly in OEM.

"We sell worldwide," Yiu says, adding that Funglam's major markets include the US and Western European countries, especially Italy.

Funglam makes its products at eight factories on the mainland, with a combined workforce of more than 20,000 workers.

WRITTEN BY LIZA LEE

Contact Details

Coastal Enterprises Ltd
Rm 306, Kinox Centre
9 Hung To Rd, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2687-6128
Fax: 852-2687-6112
E-mail: info@coastalhk.com

Funglam Int'l
Rm 903, Lee Kiu Bldg
51 Jordan Rd
Kowloon, Hong Kong
Tel: 852-2780-2774
Fax: 852-2770-5239
E-mail: funglam@hkstar.com

Fung Lin Wah Enterprise Ltd
10/F, Hang Cheong Centre
138 Bedford Rd, Tai Kok Tsui
Kowloon, Hong Kong
Tel: 852-2398-1310
Fax: 852-2391-0345
E-mail: flwco@netvigator.com

Group Base Ltd
12/F, Unit A12, Merit Industrial Centre
94 To kwa wan Rd
Kowloon, Hong Kong
Tel: 852-2333-6101
Fax: 852-2765-6477
E-mail: a751002@pacific.net.hk

Leader Friend Ltd
8/F, Rm 11, Kamhon Industrial Bldg
8 Wang Kwun Rd, Kowloon Bay
Kowloon, Hong Kong
Tel: 852-2690-1233
Fax: 852-2690-1235

Summers Beam Ltd
Unit 203, Treasure Centre
42 Hung To Rd, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2392-0093
Fax: 852-2391-5178
E-mail: sumbeam@attglobal.net

Taibon Co
Rm 1306, Hung Tai Industrial Bldg
37-39 Hung To Rd, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2389-2336
Fax: 852-2389-2042
E-mail: info@taibon.com.hk


Premium Pads

Computer Accessories

ACCORDING to a recent survey by International Telecommunications Union of Switzerland, 59 out of every 100 American residents own a personal computer, while the rate in Singapore and Australia is 48 and 46, respectively. This does not count the number of PCs in the workplace. It is not surprising, then, that manufacturers other than those producing the actual computer systems have tapped into the market for related items.

Mousepads in particular have become popular in the premiums sector. Not only are they lightweight and affordable, but they offer an ideal platform for corporate messages and logos.

The mousepads manufactured by San-Ban Merchandising Ltd are filled with liquid, which provides an unusual shimmering effect. These so-called "floating" mousepads are produced in three lines: regular, with calculator, and with euro calculator.

San-Ban sources the high-grade PVC for the pads from Taiwan, while the chemical oil used for the liquid comes from Japan, according to assistant merchandiser Jovie Lee. The company, which specializes in liquid-filled products, manufactures up to 10,000 liquid-filled mousepads per month at its Chinese mainland factory.

"Our main strengths are high and stable product quality, fast delivery, and good and considerate after-sales service," notes Lee. About 70% of production is destined for Europe, 20% to the US and the rest divided among other markets around the world. Among those using the pads as premiums are food, cosmetics, drinks and medical companies.

A floating mousepad without a calculator is priced at US$0.78 per piece; with a calculator, US$2 per piece; and with a euro calculator, US$2.13 per piece. All prices are FOB Hong Kong and for a minimum of 5,000 pieces. Delivery is 25-30 days after order confirmation.

Fujikon Industrial Co Ltd, founded in Hong Kong in 1982 and listed on the Stock Exchange of Hong Kong in April 2000, provides multimedia speakers and headsets.

The manufacturer produces three million pieces of headphones, 500,000 sets of communication headsets, and 300,000 pieces each of speakers and microphones per month. "Our products are mainly made of plastic and more than 90% of the raw materials and components are produced by us or supplied by our subsidiaries in the Fujikon group," says promotion manager Sira Chun.

"We've been established in Hong Kong for more than 19 years, our reputation for quality is recognised, and we have built a firm customer base worldwide," says Chun. "We serve many well-known OEM/ODM customers, such as NEC, Fujitsu, Kenwood, Sharp, Koss and Northwest Airlines.

"We find new customers through a variety of channels, including advertisements in global media, on the Internet including our own Web site, exhibitions in Hong Kong, the US and Germany, among other places, and through word of mouth from our current customers."

Among the multimedia products is a 4+1 desktop subwoofer system (CP-SW9P). It incorporates a three-inch, high-quality woofer, with output power of 18W (RMS)/144W and 72-220Hz frequency response. Among the headsets are two boom microphone versions, including a 100mW model with a sensitivity of 112dB, and another with 120mW power and 107dB sensitivity.

FOB Hong Kong prices are available on request. Minimum orders are 3,000 pieces for headsets and 1,000 for speakers and subwoofers.

Keywell Enterprises is a premiums specialist. "We produce about 200,000 mousepads per month," says manager Johnson Li. "The most popular is the three-layer model. The surface is made from PVC, the middle layer is art paper with colour printing, and the backing material is EVA." The raw materials are sourced from Taiwan.

Li says that 50% of the company's customers -mainly advertising firms and premiums houses -provide their own special die-cut designs for the pads. "Otherwise we produce two sizes -standard and small."

Standard mousepads sell for US$0.28 per piece for an order of 10,000 pieces, although the minimum order is 2,000, for which the unit price would be about US$0.50. "Delivery time is normally 20 days after sample approval, but if requested we can deliver within two weeks," says Li, adding that fast delivery and competitive prices are the company's major advantages.

Incorporating calculators into mousepads has become a trend. Dah Sun Calculator Mfg Co Ltd, founded in 1977, includes just such a line in its product range.

FOB Hong Kong prices are US$1.50 for a mousepad with a calculator, and US$1.60 for a four-colour version. The minimum quantity is 1,000 for the former and 3,000 for the latter, for delivery within 30 days.

"Our products are generally for the premiums market, so we supply directly to premium houses," explains marketing assistant Flora Yeung. "Because computers are so popular, computer companies and other types of businesses want to give gifts that people can put on their desks."

Most customers supply their own mousepad designs. In the case of four-colour pads, they need to provide a disk with the design on it, which Dah Sing will then output onto the mousepad. "Our quality is good and our mousepads will last a long time," says Yeung, adding that the plastic and EVA used are sourced in the Chinese mainland, Taiwan and Japan.

Dah Sun has a great deal of experience and regularly supplies companies holding licences from the likes of Warner Brothers and Disney. Manufacturing in a 200-worker factory in Dongguan on the Chinese mainland, it exports to the US and Europe. Products for both markets are similar, but many European customers like to have a euro currency converter included in the calculator.

WRITTEN BY ANN WILLIAMS

Contact Details

Dah Sun Calculator Mfg Co Ltd
15/F, Flat B
Everwin Centre
72 Hung To Rd, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2342-3257
Fax: 852-2345-1573
E-mail: mkt@dsopp.com

Euroswell Ltd
21/F, Champion Bldg
287-291 Des Voeux Rd Central
Sheung Wan, Hong Kong
Tel: 852-2561-4689
Fax: 852-2590-0992
E-mail: euroswell@euroswell.com

Fujikon Industrial Co Ltd
Units 601-610, Tower 1
Grand Central Plaza
138 Shatin Rural Committee Rd, Sha Tin
New Territories, Hong Kong
Tel: 852-2605-5008
Fax: 852-2694-1338
E-mail: info@fujikon.com

Keywell Enterprises
12/F, Flat L, Blk 2
Golden Dragon Industrial Centre
162-170 Tai Lin Pai Rd
New Territories, Hong Kong
Tel: 852-2545-5366
Fax: 852-2815-6086
E-mail: keywell@netvigator.com

Robert Li Electronics Ltd
Rm 506 & 510, Laford Centre
838 Lai Chi Kok Rd, Cheung Sha Wan
Kowloon, Hong Kong
Tel: 852-2369-0988
Fax: 852-2371-3935
E-mail: smartron@hkstar.com

San-Ban Merchandising Ltd
1/F, Blk B
East Sun Industrial Centre
16 Shing Yip St, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2304-1481
Fax: 852-2304-1160
E-mail: merch@san-ban.com

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