24 Oct 2008
Cool Collections(HKTDC Houseware, Vol 01,2009)
Cool versatility and sophistication characterise hot-selling electric fans from Hong Kong
The planet may be getting warmer, but staying cool is a breeze with the extensive array of state-of-the-art, multifunctional and stylish electric fans from Hong Kong.
Top-of-the-line is a sleek, ultramodern programmable tower fan, model FHT21CRI, from Waon Development Ltd. "This is one of the most efficient models on the market when it comes to complete air circulation," claims Sales Representative Wing Cheng.
The fan is user-friendly, too, with remote control, 12-hour timer and 360°oscillation functions, as well as a choice of eight wind speeds and four wind modes: normal, intelligent, natural and sleep.
"In addition, this unit has an ionizer setting that not only purifies the air but also makes the wind cooler," explains Mr Cheng.
With a heat-resistant plastic casing and an intelligent heating system that generates warm air, the appliance doubles as a heater.
"The heating system switches off automatically when the room temperature rises above a preset level, and switches back on when the temperature drops below it."f
Adding a touch of sophistication, the model sports a colour LCD to show such data as the room temperature, wind speed and oscillating angle. The device features a dust-proof cover over the control panel, and a detachable base for easy storage.
"The main markets for this model are Australia and China, but we will promote it in Europe soon," says Mr Cheng, adding that the plastic used to make the appliance is imported from Taiwan.
"Electric fans are no longer the low-end home appliance they were once considered," Mr Cheng observes. "In the past 5-6 years, the market has seen the emergence of upscale fans loaded with advanced functions, which is the direction for our company - we focus on quality and the high-end market."
He points to the growing popularity of upmarket items. "This trend is more obvious in Europe, where inventories of basic fans have piled up in the past two years but high-end models have sold pretty well," he says.
Nonetheless, developing countries appear to be sticking to no-frills, mass-market models, such as fans from Amrex Electrical Mfg Co Ltd.
"Sales of our basic fans have increased in the past two years as a result of warmer weather in Central and South America, which are our key markets," says Marketing Manager Vivian So.
She adds that the company's fans, which use plastic and metal from Taiwan and Korea, are also sold in major chain stores in Europe and the US, with other export destinations including Asia and the Middle East.
One top seller is model AXV-20TB, a 20-inch, five-blade box fan with three wind speeds, a 360º tilting range and a rotating safety grill with angled strips.
"The grill can be taken off for cleaning, and the unit's two flat floor stands are also detachable for easy storage," Ms So advises. "The casing is made of light plastic, which makes the fan easier to move around and quieter than those with metal casings. This model can be made to order in 220V or 110V, and in any colour."
For outdoors, a portable AC/DC rechargeable fan with light and radio, model LW-6R, from Lik Fung Electrical (HK) Industries Co Ltd is the ideal solution. This three-blade oscillating box fan features two-speed wind control and a rotating safety grill with angled strips.
"When not connected to an AC source, the unit can run from two 6V lead-acid batteries for up to four hours with the fan operating at low speeds, and up to two hours with both the fan and light working," says General Manager Lorine Lo, adding that charging times range from 12-18 hours.
"The light is a U-shaped 9W fluorescent tube, which is enclosed in a plastic case for safety reasons. The inbuilt radio with antenna receives FM signals," notes Ms Lo.
"We are primarily a manufacturer of rechargeable batteries and emergency lights, but a lot of our clients asked if we could incorporate rechargeable and light functions into a fan. Seeing pretty strong demand for such a combined unit, we started producing this model," Ms Lo explains. "It is proving to be a big hit in markets such as Vietnam and Myanmar."
Using ABS from China, Korea or Taiwan, Lik Fung makes fans for export to Europe, North and South America, Japan and Southeast Asia.
Sporting sophisticated features and stylish looks, such cool collections from Hong Kong look certain to attract millions of fans around the globe.
TEXT BY RICO NGAI