15 April 2008
Clear Quality(HKTDC Gifts, Premium & Stationery, Vol 02,2008)
Hip Lik Packaging Products Fty Ltd
In particular, Hip Lik wants to help international buyers, traders and distributors to understand the real advantages of superior packaging compared with the expensive pitfalls of inferior goods.
"The packaging industry is somewhat under-regulated at present," explains managing director C. M. Yeung. "Product descriptions are not always matched by the quality of the delivered item, and if left unchecked it could lead to disillusionment by international buyers."
The problem, he continues, is how to ensure that buyers know in advance what they are getting. "While there is nothing wrong in producing low-quality, cheap plastic packaging, per se, unfortunately it is often the case that the buyer does not realise just how low the quality is."
To illustrate his point, Yeung refers to a batch of shoddily-packaged products purchased in London, Paris, New York and other overseas centres. "Consumers have told us that they did not like to buy these types of products simply because of the poor packaging," he insists.
"As professionals, we can immediately spot several glaring flaws guaranteed to repel rather than attract the consumer. For example, we can see a faintly-smoky overall colour, scratched surfaces made worse by scuff marks, and also by other defects that we call 'floated marks' and 'fish-eyes'," he points out.
"In addition," says Yeung, "on some boxes, the printing of the photographs and promotional messages are out of register and blurry, while the finishing is crude and clumsy and Scotch tape holds it together."
Hip Lik general manager William Suen adds: "No one would accept such inferior plastic packaging and potentially it could have a huge impact on retail sales."
The Hip Lik solution, he says, is to provide buyers with a benchmark on the high standards that are available. "Many buyers bear responsibility for the success of their wholesale/retail clients and really need to understand that our high quality-clear plastic packaging, with beautifully-printed illustrations, provides products with virtually irresistible appeal."
Suen says there are many good reasons for Hip Lik's professional approach and premier position in the industry that has driven the firm since its foundation 38 years ago and its emergence as Hong Kong's acknowledged leader in the clear-packaging field.
"We have many thousands of highly satisfied clients all over the world who credit the excellence of our packaging with being the 'silent salesman' that resulted in literally billions of sales," he claims. "They say that once their products are on the shelves in our attractive packaging they almost sell themselves. According to research, customers seem more willing to buy products inside clear, see-through packaging."
The key to Hip Lik's success starts by using only the best raw materials. "At the heart of each high-quality packaging product is box-grade PVC imported from the US, Europe or Japan, and a modifier that is greatly resistant to scratches and static while remaining highly transparent and clear," Suen says, adding that the special qualities of the plastic also ensure minimum damage during transportation.
"Also highly important is our soft-crease feature. With a simple pressing motion, each container folds instantly into a perfect box," says Suen. "Cheaper products almost always comprise recycled PVC with die-cut hard creases that are difficult to fold into shape."
Hip Lik is also totally committed to the latest technology. "We maintain our high standards by importing state-of-the-art Roland eight-colour presses (Euro 2m per machine) from Germany to ensure picture-perfect printing and the latest UV techniques to speedily, yet harmlessly, dry the illustrations and lettering on the plastic. As plastic is heat-sensitive, a good machinery is very important," Suen emphasises.
Cheaper products are often printed using paper presses converted to handle plastic. "Such old machines are usually choked with the dust that shakes free, gets onto the surface of the plastic and sets up conditions for static electricity that attracts dust films," Suen says.
"Awareness," says Yeung "is a two-way street. Hip Lik might seem to be making lofty claims, but the proof of the pudding is in the eating - and we deliver the superior quality we promise, not one iota less."
Hip Lik Packaging Products Fty Ltd