11 Aug 2004
Christmas Decorations(HKTDC Enterprise, Vol 08,2004)
Back To School Products
Artificial Christmas trees from Holly Christmas Mfy Co are made using PVC from the Chinese mainland and come in various sizes
The Christmas buying season usually sees a tremendous turnover of goods of all kinds; yet there remains one category that is a year-after-year unfailing profit maker - decorations. Hong Kong manufacturers offer a huge variety of Christmas decorations at highly competitive prices.
One such manufacturer is 1999-established Holly Christmas Mfy Co, which offers a line of PVC Christmas trees, garlands and rings.
"This year, we brought out a snow-covered family-sized Christmas tree," says marketing director Kelvin Chik. "We do a similar, but smaller tree for the table as well. In our range - which is extensive - there are trees with hook-on branches, others with hinged branches and trees that use the typical umbrella way of folding for convenient storage. All of our trees are made to last."
The company also has a Christmas tree that comes with pre-installed lights. "Another good seller," adds Chik, "is a lifelike Christmas tree with natural-looking pine needles. One version comes with its own decorations, all ready to unfold and fix for a quick set-up."
The company ships in TEU loads and delivery time is 45 days after confirmation of order. Main markets are Italy and the US, and goods are made at a 6,000-square-metre factory employing 350 workers in Dongguan on the Chinese mainland.
A firm bringing technology into Christmas decorations is Dragon Power Fty Ltd, established in 1995. Sales executive Wendy Lau says, "We bring out new products almost every month because Christmas is very big for us. We started in the decorations line about 10 years ago and introduced fibre optics into production about six years ago."
Polyresin, various plastics, die-cast metals and vinyl all find a place in the goods from Dragon Power, which currently holds about 3,000 different styles with various functions including trees, rotating Santa Claus figures, angels and snowmen.
"The strong build-up of our electronic products with fibre optics and LEDs, in addition to the polyresin and plastic items, resulted in them becoming our main line," says Lau. "A new item is a 14-inch fibre optic polyresin nativity scene and another is a solar-powered angel light."
The company employs 2,000 staff at its 5,000-square-metre factory in Xiamen on the mainland. Production facilities meet ISO 9001 standards, and an Enterprise Resource Planning (ERP) computer system is in the process of being set up.
Dragon Power continually invests in R&D. "Our promise is that we manufacture quality products at competitive prices with prompt service," claims Lau. "And OEM and ODM projects and promotional programmes are accepted."
The company exports by the TEU load delivered in 35-50 days after order confirmation depending on the complexity. Markets are mainly in Europe and Japan.
Another manufacturer, A & L Industrial Co Ltd, established in 1999, is an experienced producer of electroplated decorative balls.
"For Christmas 2005 - as we have already shipped for 2004 - we will produce in glass," says marketing executive Ada Lai. "This will add to our expanding line as we already make decorative balls in plastic."
The company also sells Christmas trees with decorations, floral rings, candleholders and hanging ornaments. All of these are in plastic and can be used for decorating rooms or trees. The finish is a metallic-look, while Christmas trees are made from PVC.
"Besides general decorations, we also provide trees complete with lights. We can fit any kind of lights a customer may require and we make sure they have the particular safety standard for the intended destination. This may be CS or CE for Europe, BS for the UK, or UL for the US," says Lai.
A & L's main markets are Europe and the US, and a minimum order is 500 pieces per item for delivery 30-45 days after order confirmation. A 7,000-square-metre factory in Dongguan employs 300-500 workers depending on the workload.
Meanwhile, at Wincas Int'l Ltd, established 1983, marketing executive Hurmus Chan says buyers can find all the odds and ends that go into making fine Christmas decorations.
"We also have little sprays that we call picks," he adds. These "picks" are six to eight inches tall and are made of wire adorned with imitation fruit and leaves.
"Then we have table-top decorative trees - mostly 14- , 18- or 24-inches high - made especially for Christmas. We also have three-inch diameter berries-and-leaves napkin rings and candleholders, all of which are popular sellers," adds Chan.
The firm also offers hanging ornaments like mistletoe, which is adorned with imitation berries and leaves and ribbons. "We use fabric for the leaves and polyfoam for the fruit and berries, and they are nicely mounted on wire."
A minimum order is 10-20 cartons - carton sizes vary with Christmas items - and delivery time is 45-60 days. Main markets are the US and Europe and products are made at a three-floor factory in Guangdong Province on the mainland. There are 600 employees.
Tinsel town is an apt name for Hong Kong, especially for cheerful Christmas decorations.
WRITTEN BY TONY HENDERSON
A & L Industrial Co Ltd
Flat C, 25/F
68-74 Sha Tsui Rd
Tsuen Wan, New Territories
A Mark Plastic Metal Products Co Ltd
Unit 5, 7/F, Blk 2
Nan Fung Ind City
18 Tin Hau Rd
Tuen Mun, New Territories
Dragon Power Fty Ltd
Flat D, 12/F
Wing Cheong Commercial Bldg
23 Jervois St
Holly Christmas Mfy Co
8/F, Blk G
Houston Ind Bldg
32-40 Wang Lung St
Tsuen Wan, New Territories
Richie Target Ltd
50 Hoi Yuen Rd
Kwun Tong, Kowloon
Wincas Int'l Ltd
Flat 20, 2/F
Kai Fuk Ind Centre
1 Wang Tung St
Kowloon Bay, Kowloon