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Asia's Premium Event(HKTDC Gifts, Premium & Stationery, Vol 01,2008)

Hong Kong Gifts & Premium Fair

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Asia's largest gifts and premiums fair and the second largest in the world returns in April

The forthcoming Hong Kong Gifts & Premium Fair has an enviable track record of bringing exhibitors and buyers together in a conducive business atmosphere, according to a spokesman for the organisers.

Some 3,900 exhibitors from 38 countries and regions took part in the Hong Kong Gifts & Premium Fair 2007, notes Anne Chick, Senior Exhibitions Manager at the Hong Kong Trade Development Council (TDC), which organises the show together with The Hong Kong Exporters' Association.

"Each year the Hong Kong Gifts & Premium Fair showcases an extensive array of quality gift and premium products and we are confident the 2008 event will be even more successful," she enthuses.

"New exhibitors in 2007 included those from such interesting emerging markets as the Czech Republic, Hungary and Peru, as well as established centres such as Denmark and Ireland."

Ms Chick believes that the Hong Kong Gifts & Premium Fair 2008, which will be held at the Hong Kong Convention and Exhibition Centre from April 28-May 1, will prove to be a magnet for buyers worldwide.

"More than 50,000 buyers from 141 countries and regions attended last year's fair," Ms Chick recalls. "To ensure maximum interest, the TDC organised 86 buying missions from 55 countries and regions, including 2,972 companies and 5,425 buyers."

The latter group included well-known international chain stores and leading distributors, such as France's Carrefour; the MGB Metro Group (Germany); BALS, MUJI and SOGO (Japan); H&M (Sweden); Woolworths (the UK); and Wal-Mart and Toys 'R' Us (the US).

"Major international brand names that also visited last year's fair included Christian Dior-Parfums and Moët Hennessy," Ms Chick adds.

This high-calibre attendance is attracted by Hong Kong's world renowned reputation as a major gift and premium sourcing centre. "Hong Kong's gift and premium exports totalled more than US$20bn in 2006," she notes.

"This is telling evidence of Hong Kong's ability to gauge market trends and to respond to buyers' needs with efficiency, speed and quality."

Last year's fair was so popular it expanded to 78,000 square metres, featuring more than 4,200 booths and three special zones that included the Hall of Fine Designs, which traditionally showcases design-led companies and their top-of-the-range collections.

"The Hall of Fine Designs will again provide a spacious, stylish atmosphere with elegant decor that allows products to be displayed to best effect," Ms Chick explains.

"This exclusive zone has proven in past years to be a lure for buyers who are looking not just for eye-catching designs, but who also want to enter into partnerships and forge strong relationships with suppliers."

She believes the refined surroundings of the hall match perfectly with the quality of the exhibitors and their products.

"They traditionally include individual companies, as well as representatives of the Hong Kong Design Maker Association and the Hong Kong Product & Packaging Design Services Pavilion," Ms Chick says.

Other key attractions include Kids' World, which presents a broad range of children's gift items, from traditional to hi-tech and educational. "A huge choice of decorative and functional items will also be on offer at the Ladies' Gifts and Premium section," Ms Chick adds.

Among the items available at the Hong Kong Gifts & Premium Fair 2008 will be:

  • advertising gifts and premiums
  • ceramic gifts
  • consumer electronics
  • corporate gifts
  • fashion jewellery and accessories
  • general gift items
  • ladies' gifts and premiums
  • paper and packaging
  • party and Xmas decorations
  • pictures and photo frames
  • children's premiums and stationery
  • silverware
  • stationery
  • toys and sporting goods
  • trade services
  • travel goods and umbrellas
  • watches and clocks

With such an extensive range of products available, it is understandable that the Hong Kong Gifts & Premium Fair 2008 is Asia's key attraction for serious industry buyers and exhibitors alike.

"The Hong Kong Gifts & Premium Fair continues to go from strength to strength and the 2008 edition will further enhance the fair's hard-earned reputation for quality and variety," Ms Chick concludes.

BUYERS' BONANZA

The Hong Kong Gifts & Premium Fair 2008 is expected to receive a major boost from two of the world's biggest sporting events, the Beijing Olympic Games and the FIFA World Cup.

Exhibitors and buyers alike expect these top-tier events to spark a buying spree for souvenirs and related goods, says Hong Kong Trade Development Council (TDC) Senior Exhibitions Manager Anne Chick.

"The Hong Kong Gifts & Premium Fair will continue to benefit from these forthcoming events, with both attracting huge audiences worldwide," she explained.

The FIFA World Cup to be held in Germany in 2010 will stir the interest of football fans throughout Europe who tend to be passionate about this sport, she notes.

"This should further boost sales of World Cup merchandise this year, providing big business opportunities for souvenir manufacturers and distributors at the Hong Kong Gifts & Premium Fair," believes Ms Chick.

Additional product trends should further boost attendance of exhibitors and buyers, she adds.

"Corporate give-aways continue to be an effective sales and marketing tool, especially higher-valued, functional items," Ms Chick adds.

She notes that TDC research indicates that companies will tend to distribute higher-valued, functional yet creative premiums in the future, as target recipients appear to be satiated by low-valued items.

"For example, the widespread use of computers has led to IT peripherals such as USB flash memory cards as popular corporate gift items," Ms Chick observes.

Many other exciting and interesting gift and premium ideas will be available at the Hong Kong Gifts & Premium Fair 2008, so mark your diary now.

TEXT BY SANDRA JENNER