25 Aug 2006
Artificial Flowers & Plants(HKTDC Enterprise, Vol 09,2006)
In Full Bloom
|Far East Bosan Industrial Ltd offers a wide selection of artificial flowers, including wreaths, floral stacks and potted arrangements|
Amid the hectic pace of modern life, restful features such as artificial flowers and plants are gaining popularity - and Hong Kong is the source of choice for a wide range of realistic flora and fauna.
Adding colour to this market, for example, is Greenfield Holdings & Mfrs Ltd, with a collection that includes a cymbidium spray. "This spray definitely possesses lifelike appeal with its soft-touch petals," remarks sales and marketing executive Katherine Tse. "The petals are made of polyester cloth with a special coating that results in the lifelike feel."
Among other Greenfield products are Oriental lily sprays and potted parrot tulips with velvet leaves. "We have quite a wide range of flowers and plants," Tse says, "all made using materials sourced mainly from Japan and the Chinese mainland."
Founded in 1958, the ISO 9002-certified firm has a monthly output that fills more than 60 FEUs. Production takes place at Greenfield's four factories in Shenzhen on the mainland that cover a total of more than 26,000 square metres and employ 1,000-plus workers.
"We require a minimum order of five cartons per item per colour, filling a minimum of one TEU," advises Tse. "The usual production time is 45-60 days after order confirmation and we primarily export to the US and European markets."
For interesting combinations, 29-year-old Flower Industries Co boasts an attractive catalogue featuring a wreath with tea roses, daffodils and bell flowers mainly in orange and yellow, complete with an imitation bird.
"These days, people like realistic arrangements," confirms manager Joyce Yan. "That's why the structural ring of this wreath is made with a real sprig on which are mounted artificial spring flowers as well as an imitation bird."
She says the wreath, which can also be ordered with butterflies, beetles or bees, can be hung on walls or doors, or to surround a candle on a table.
According to Tse, also highly popular is a hydrangea and crocus candle ring that comes complete with a candleholder and candle. "This item is one of our best-selling items," she says. "It is well-protected and nicely packed in a presentation box and is often bought as a gift set."
She notes the centre ring is bigger than with more conventional varieties meant for taper candles. "In recent years," she explains, "tealight and pillar candles have become very popular, which is why we put a larger diameter flower ring around a glass candleholder designed to hold a pillar or tealight candle."
The artificial flowers on both these models are made from pongee. "We import fabrics from Taiwan and dyes from Germany in order to ensure consistently good quality," says Yan. "We also use materials such as pongee, sheer satin, crinkle cloth and EVA from Taiwan."
Other items from Flower Industries include a mixed wreath with tea roses, daisies, star flowers and lavender; a tea-rose hanging ball; a small diamond-rose bush with cone berries and flocked leaves, and a crinkled rose bush with printed leaves.
FOB Hong Kong unit prices range from US$0.10-3.50. Minimum order is five cartons per item per colour for delivery 60 days after confirmation of order. Production takes place at the firm's 3,000-square-metre, 120-worker factory in Huizhou on the mainland, and exports go mainly to Europe.
Meanwhile, MaCherry Hong Kong Ltd has a range of artificial flowers and plants that includes a five-blossom potted cattleya orchid.
"The petals of the orchid are made from matt satin and the stem from velvet," advises manager Herman Tam. "The materials come from Japan and Taiwan."
Also available from MaCherry are potted hyacinths and phalaenopsis varieties, as well as sprays of orchid, iris, poinsettia, mountain lily and camellia rose. "All these flowers were in demand last year and their popularity is continuing through 2006," says Tam.
"For the general range, we source polyester from the mainland and other materials from Japan and Taiwan," he adds.
FOB Hong Kong unit prices of MaCherry's artificial flowers and foliage range from US$1-3. Minimum order is five cartons per item per colour for delivery 45-60 days after order confirmation.
The firm has an average monthly turnover of about HK$2m, and exports mainly to the US and Europe. "The US accounts for 70% of our sales," says Tam.
For shrubs and other greenery, 1979-established Hon Lam Silk Flowers Mfy Ltd offers an array of artificial potted trees. "We manufacture green artificial plants," advises general manager Roger Lit, "including five-foot tall cedar trees. We can even go up to seven feet, if required, and these trees look very nice when placed in a suitable urn outside a main door."
A cedar topiary trimmed to a bullet shape and a round topiary also grace Hon Lam's portfolio. "These items can be used to decorate the home or commercial premises like shopping malls," says Li, adding that they look just as real and refreshing indoors or outdoors. "They are made from PE, which can be recycled and is environmentally friendly and durable."
Advising that PE is imported from Japan and Taiwan, Li says the firm designs most of its products in-house. "We launch some 1,500-2,000 new models every month," he claims.
Production takes place at the firm's 46,000-square-metre, 3,000-worker plant in Dongguan on the mainland that has a monthly capacity of 400,000-500,000 units.
FOB Hong Kong unit prices for artificial flowers, plants and trees from Hon Lam range from HK$150-500. Minimum order is at least one FEU, with a lead time of 60 days. "About 60% of our products go to the US, while other main markets are in Europe and Asia," states Li.
Restful on the eyes, long-lasting and affordable, the spectrum of artificial flowers and plants from Hong Kong is clearly in full bloom.
WRITTEN BY LIZA LEE
Hon Lam Silk Flowers Mfy Ltd
Flats A-D, 5/F
City Ind Complex
116-122 Kwok Shui Rd
Kwai Chung, New Territories
LC Int'l Ltd
Shui Hing Centre
13 Sheung Yuet Rd
Kowloon Bay, Kowloon
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