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Hats & Caps(HKTDC Enterprise, Vol 09,2003)

Vol 9, 2003




Product Features

Hats & Caps
Designs Move Ahead

Party Collection
Time To Party!

Hats & Caps

Designs Move Ahead

Sino Scheme Industrial Ltd mainly uses cotton and polyester fabrics to produce its huge range of caps

Golfers, baseball players and many other sports stars, as well as millions of ordinary people, are wearing caps or visors supplied by Hong Kong companies. In fact, when it comes to caps and hats, makers say Hong Kong knows how to get ahead.

For example, 11-year-old Goldway Mfy Co Ltd supplies to brand name sportswear makers including Champion, Quiksilver, Paul & Shark and to an NBA licensee in Australia, says export manager Sandy Ng.

Goldway's product range, says Ng, includes 100% cotton denim fitted caps, 100% cotton ripstop washed bucket hats, five-panel nylon/polyester caps and foil-printed, 100% cotton canvas bucket hats.

"Our prices are quoted on the basis of a 2,000-piece order for any style of cap," she says. "In a month, we produce 30,000 dozen caps."

The bulk of this volume comes from the company's 350-worker, mainland factory in Dongguan, using raw materials from the mainland and Taiwan. "Delivery is 45-60 days after the order is confirmed," says Ng, "and major markets are Germany, Italy and Australia."

Baseball caps are the largest category of headwear manufactured by Wah Keung Hats & Bags Fty Ltd, which has its own design teams in Hong Kong. Export manager Elsie Chow says: "Some of our major buyers are retailers who resell our products to department stores."

Wah Keung, which has been in business since 1968, makes three million hats and caps a year. The product range includes scarves, gloves and headbands that are promoted through trade magazines. "The average FOB Hong Kong price for basic baseball caps and hats is US$0.65 per piece," says Chow.

Each month, she adds, the company's mainland Shenzhen factory, which employs 350 people, produces 250,000 standard baseball caps. The minimum order for these caps is 100 dozen for delivery 3-4 weeks after confirmation of order.

While baseball caps feature as the main product line, Chow says that over the years fishermen's hats and visors have also become popular. "Especially in garment-washed cotton twill, denim and canvas materials."

She says white, natural, khaki, beige and floral prints in pastel shades such as blue, pink and green are in demand during the summer. "In winter, red, navy, grey and black are more sought-after."

Another leading manufacturer is Mei Fai Hats Int'l Mfg Co Ltd, which makes hats and caps for Reebok, Benetton, Levis, Diesel and Nautica.

Assistant merchandising manager (China Operation) Mindy Wong says that, on occasions, the company also produces its own designs for these brands. "Each month, we produce 65,000 dozen caps," she says, adding that the minimum order is 300 dozen for delivery 45 days after order confirmation.

Mei Fai, founded in 1968, operates an 825-worker, 80,000-square-foot factory on the southern mainland.

With an annual production of more than 10 million caps and hats, six-year-old Gazelle Enterprises Ltd exports mainly to the US, the UK and Germany.

Assistant manager Apple Tse says the company, which has a manufacturing facility in Dongguan, develops new products and has patented the Side-Mark cap. Invented by noted Hong Kong designer Daniel Si, the Side-Mark has been patented in the US, Europe, on the mainland and in Hong Kong. "The Side-Mark has a streamlined contour that extends the vision angle," says Tse. "We also have our own designers on the mainland and in Hong Kong creating new hats and caps according to market trends."

Products range from promotional items to fashion accessories such as gloves and scarves. "FOB Hong Kong prices depend on the cap or hat style and range from US$0.25-8.00 per piece," she says. Delivery is 30-45 days after order confirmation, and buyers are mostly retailers, department stores and brand name labels.

Concentrating on supplying wholesalers, premium products companies, sports teams and theme parks such as Disneyland is 18-year-old Rise Vigor Ltd.

Manager Jaffar Hon says Rise Vigor also holds a patent in Hong Kong and the mainland for its Smartfold cap, which is a foldable fisherman's cap. "Our exports are mainly to Western Europe and the US. In Europe, the demand for the navy blue cap is still very high, while in the US the demand is for pigment washed cotton twill material," he says.

The range of products, manufactured in a 2,600-square-metre factory in Guangzhou, includes baseball caps, hats, sun visors and beanies. The monthly production of baseball caps is 80,000 dozen, including OEM and ODM orders.

Hon says a design team comprising two people in Hong Kong and two on the mainland creates hats and caps.

Average prices are determined by the quantity ordered, the fabric and any decoration, while delivery time is 30-45 days after order confirmation. Hon says caps form one of the best promotional items for companies. "They also make excellent souvenir items as prices are not too high and they are perfect for budget-oriented projects."

It is clear that Hong Kong makers of headgear, including hats and caps, are heading for a bright future.

WRITTEN BY KAPILA BANDARA

Contact Details

Gazelle Enterprises Ltd
Rm 701
Tung Ying Bldg
100 Nathan Rd
Tsim Sha Tsui, Kowloon
Hong Kong
Tel: 852-2690-8619
Fax: 852-2690-2551
Email: applet@etergaze.com.hk
Web: www.gazelle.com.hk

Goldway Mfy Co Ltd
Rms 16 & 18, 13/F
Profit Ind Bldg
1-15 Kwai Fung Crescent
Kwai Chung, New Territories
Hong Kong
Tel: 852-2419-9481
Fax: 852-2419-9495
Email: sandy@goldway.com.hk
Web: www.goldway.com.hk

Mei Fai Hats Int'l Mfg Co Ltd
10/F, Blk 2
Camelpaint Bldg
62 Hoi Yuen Rd
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2790-2299
Fax: 852-2790-4943
Email: meifai@meifaihats.com
Web: www.meifaihats.com

Rise Vigor Ltd
Unit 229, Tower B
Cambridge Plaza
188 San Wan Rd
Sheung Shui, New Territories
Hong Kong
Tel: 852-2671-1238
Fax: 852-2671-3382
Email: sales@risevigor.com.hk
Web: www.risevigor.com.hk

Sino Scheme Industrial Ltd
Units 1421-21A
Star House
3 Salisbury Rd
Tsim Sha Tsui, Kowloon
Hong Kong
Tel: 852-2690-3861
Fax: 852-2687-6355
Email: info@sinocaps.com.hk
Web: www.sinocaps.com.hk

Wah Keung Hats & Bags Fty Ltd
Rm 1, 10/F, Blk A
Profit Ind Bldg
1-15 Kwai Fung Crescent
Kwai Chung, New Territories
Hong Kong
Tel: 852-2423-4638
Fax: 852-2487-8292
Email: wkhatbag@netvigator.com
Web: www.wahkeunghats.com.hk

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