12 March 2007
Adaptable Accessories(HKTDC Fashion - Fabrics & Accessories, Vol 02,2007)
Kam Wah Industrial Co Ltd
|Kam Wah Industrial Co Ltd is the first fashion accessory company to win the prestigious China Renowned Brand award|
As a result, the 24-year-old company now offers more than 8,000 different products to markets worldwide, according to managing director M.Y. Wong. "We started small, serving the local garment sector with snap fasteners at the beginning of the 1980s," he recalls.
A steady stream of orders soon saw Kam Wah add stoppers, hooks, hangers and packing clips to its catalogue, before developing buckles for different kinds of products such as bras, backpacks, bags, briefcases, belts and shoes.
Its growing plastic product range encouraged the company to venture into the export business in the 1990s, before introducing metal accessories in 2002 and offering a "one-stop-shopping" service to its clients.
"Many of our customers may not need just plastic accessories in their products, so buying from us can save them the hassle of ordering metal trimmings from another supplier," explains Wong.
He says the launch of the metal accessories range has been "quite smooth". "We were among the first companies to relocate our Hong Kong production facilities to the Chinese mainland and set up retail outlets there when the country opened up in the 1980s," Wong explains.
"So we were already quite well-established by the millennium and some existing customers were ready to buy metal accessories from us."
Kam Wah initially subcontracted the electroplating processes, but was soon equipped to produce everything under one roof.
The company's 150,000-square-metre, 2,500-worker manufacturing plant in Fujian Province acquired ISO 9001 certification in 2001 and met the Swiss Oeko-Tex standard 100 the following year.
"We have invested a lot of resources into gearing up our capability," Wong notes. "Our plastic injection workshop has more than 300 computerised machines, and we are equipped with other advanced machinery including Italian jacquard machines, laser beam production lines, CNC machines, EDI machines and the Millier moulding development system."
He adds that Kam Wah has focused solely on the high-end market since its inception, and strives to offer product variety as well as the best quality and service.
"Most of our staff have many years of experience in the industry, are well-trained and always work closely with customers to deliver the best solution," Wong claims. "We also manage our operations with the ERP system."
Kam Wah is equally keen to keep track of market trends in order to develop its own lines, and has a large R&D department with 100 senior engineers and design specialists who produce around 60 new moulds each month.
Wong observes that current metal accessory designs are more versatile than before and antique styles are back, while plastic fasteners usually just play with colour to reflect fashion trends.
"We have developed more than 500 colours for customers to choose from, and we are ready to fine-tune tailor-made ones according to a customer's preference," assures Wong.
He also emphasises the fact that Kam Wah only uses "good quality" materials, including German POM, ABS from Southeast Asia, Japanese nylon and zinc from the mainland, and "never" mixes raw materials to reduce costs.
Kam Wah utilises around 300-400 tonnes of plastic raw material and 100 tonnes of zinc monthly to fulfil orders from nearly 60 countries.
However, some 60% of business is from Hong Kong and Southeast Asia, and the company's products are mostly delivered to other locations on the mainland where many factories are located.
"Stringent in-process inspection and final inspections plus various tests are also performed to guarantee reliable quality," he adds.
Kam Wah's own Hua Lian and Kam brands were launched several years ago, and Wong proudly notes that Kam won the prestigious China Renowned Brand award from China's State Administration for Industry & Commerce (SAIC) in 2006.
"This is the first time an enterprise in the fashion accessories field has won this award," Wong says. "This is true recognition of our efforts and boosts our confidence to continue to do our best in future."
Kam Wah Industrial Co Ltd