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The Power Advantage(HKTDC Enterprise, Vol 08,2007)

Electrical/ Electronic Appliances


Electronic scales for the kitchen and bathroom and body fat analysers are mainstay products for EKS Asia Ltd

Electrical and electronic appliances are a ubiquitous factor in daily life, often linked to both leisure and labour-saving benefits. However, while consumer demand is high, competition in the industry is rife

To ensure staying ahead of competitors in a fiercely competitive arena, Hong Kong manufacturers of electric and electronic appliances continually seek to bring out new and/or improved innovative products.

"Partnering with the right manufacturer is key to success, and Hong Kong suppliers are the most obvious and reliable choice given our global reputation and experience as a long-time leader in the industry," says Goldluck Electronics Co sales manager Rocky Zhang.

Goldluck Electronics, he adds, has been manufacturing creative electrical appliances since 1990 - including intelligent vacuum cleaners, kitchen appliances, air-purifiers, fans, and healthcare and massage products.

One of its more unique products is model 998, a rocker and massage chair that also offers a wireless video game and sound functions. This item is designed to intensify the enjoyment of games, movies and music.

"A lot of young people like to play electronic games while listening to music, and this is a highly suitable chair for them," says Zhang. "They can even enjoy a massage while listening and playing."

The product features 2.4GHz wireless games, movies and music sources; directional speakers and subwoofer; MP3/PSP/iPod docking station; volume and bass controls; RCA audio input; a headphone jack that switches to private mode for serious gaming sessions; and multiplayer connection.

On the massage side, this chair features eight functions, three strength options, specific body-part massage and a timer of up to one hour.

The chair, which folds for easy storage, is unit-priced at US$84 FOB Shenzhen for the massage/music combo and US$78 in a music-only form. The chair is sold under the Music Dream brand.

Goldluck Electronics' main markets are Europe, including the UK, and North America. Delivery of minimum orders for 100 items takes 20-25 days after confirmation.

Production takes place at the firm's ISO 9001-certified factory in Shenzhen, which has a monthly capacity of 5,000 chairs. The company says its products are CE-, RoHS-, CUL- and GS-compliant.

Specialising in an extensive range of bathroom and kitchen scales and body fat analysers is EKS Asia Ltd. One of this firm's latest products is the high-end, full-feature body analyser model 8924RS, which is unit-priced at around US$21 FOB Hong Kong.

"This product incorporates the new TAMM (triple aided multi-frequency measurement) technology, which obtains a higher measuring precision than competitors' products," claims sales manager Priscilla Lo.

She adds that the product is equipped with an extra-large monitor, all the readings (weight, height, bone mass density, body fat percentage, body water percentage, gender, and age and activity level) are shown on one screen and it features automatic user-recognition and value-interpretation modes. It is also FDA-approved.

The minimum order is 2,000 items for delivery 45 days after confirmation. The company's products are sold under the EKS brand and are manufactured at its ISO 9001-certified, 21,300-square-metre factory in Shenzhen.

"We are part of an international group with offices in France, Sweden, the UK and Hong Kong," says Lo, adding that all products are designed in France and are CE-certified and RoHS-compliant. "Our main markets are Europe and North America."

Enjoying global popularity is Firmstar Household Appliances Ltd's range of air-conditioners, dehumidifiers, air-purifiers, vacuum cleaners, portable coolers and fans (desk, metal and tower).

A new introduction to the fan line is model FA-MT1, a tower fan (1200mm height) that is "whisper quiet" and features a satin brush finish, three speeds, natural wind mode, 2/4/8-hour electronic timer, 80-degree oscillation angle and infrared remote control.

"This fan stands out from the competition due to its design and functionality," states senior marketing manager Dominic Ng, adding that the company was founded 26 years ago and that its own Firmstar brand is widely known.

Production takes place at factories in Zhongshan and Foshan on the mainland that cover a combined 10,000 square metres. "All our products comply with North American and European safety standards and we can also get safety approvals for other countries upon request," says Ng.

Delivery time is 30-45 days after confirmation for a minimum order of one FEU per model. Prices and monthly production capacity are based on factors such as delivery location, design, technology and demand, says Ng.

Meanwhile, Tai Yu Int'l Mfy Ltd offers a 45-day lead time for its range of kitchen appliances, including juicers, blenders, mixers, food steamers, ovens and toasters.

Noting that the in-house brand is MEXUS, vice general manager Amy Ku says that two hot-selling items are BL240 - a 400W, 1.5 litre blender/grinder - and FS123 - a food steamer that features multiple layers, rice bowl, auto-cut-off, water level gauge and timer.

Established in 1992, the company's ISO 9001-certified, 40,000-square-metre factory in Dongguan on the mainland has a monthly production capacity of 180,000 items. The minimum order is one TEU.

"All products comply with international safety standards," says Ku, adding that ongoing R&D of new and innovative products helps the company to maintain and increase its international market share.

Hong Kong manufacturers can help international buyers of electrical and electronic products power ahead.


Asko Industrial Ltd
Rm 1106, Sunbeam Plaza
1155 Canton Rd
Mong Kok, Kowloon
Hong Kong
Tel: 852-2690-1706
Fax: 852-2690-3985
Web: www.asko.com.hk

EKS Asia Ltd
8/F, West Wing
822 Lai Chi Kok Rd
Cheung Sha Wan, Kowloon
Hong Kong
Tel: 852-2785-3930
Fax: 852-2785-3831
Web: www.eks-int.com

Faith Care Ltd
Rm F1, 1/F, Tuen Mun Ind Centre
TMTL 76, Pui To Rd
Tuen Mun, New Territories
Hong Kong
Tel: 852-2460-2054
Fax: 852-2460-2094
Web: www.faithcare.com.hk

Firmstar Household Appliances Ltd

Units B & C, 9/F, World Tech Centre
95 How Ming St
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2341-5381
Fax: 852-2343-1100
Web: www.firmstar.com

Goldluck Electronics Co
Flat A, 9/F
North Cape Commercial Bldg
386-388 King's Rd
North Point
Hong Kong
Tel: 852-2570-0595
Fax: 852-2562-0855
Web: www.goldlucky.com

Tai Yu Int'l Mfy Ltd

Units 804 & 805A, Tower II
South Seas Centre
75 Mody Rd
Tsim Sha Tsui East, Kowloon
Hong Kong
Tel: 852-2366-7533
Fax: 852-2366-7055
Web: www.taiyu.com.hk

Wang Chun Industrial Ltd
11/F, Blk A, Koon Wah Ind Bldg
4 Sun On St
Chai Wan
Hong Kong
Tel: 852-2557-8997
Fax: 852-2558-7873
Web: www.wangchun.com