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Super Signals(HKTDC Electronics, Vol 04,2007)

Digital Electronics

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Digital entertainment products are a speciality of Royalking Universal Ltd, such as this dome-shaped Internet radio that supports USB flash drive

The relentless development of digital electronics products has propelled entertainment into an exciting new era and brought greater convenience into consumers' daily lives

Far-sighted electronics companies have been quick to spot the potential of the digital electronics sector and have developed an extensive range of products to capitalise on growing consumer demand worldwide.

As befits one of the world's largest electronics exporters, Hong Kong is at the forefront of the latest global product trends with a host of innovative items.

For example, A-Team Technology Ltd's portable, battery-operated iWorld Internet Radio functions up to 250 metres from its source. "Our new IR5830 model offers an easy way to listen to radio broadcasts over the Internet without relying on WiFi or an Ethernet port connection," claims Marketing Executive Richard Chan.

"The iWorld Internet Radio is inexpensive and user-friendly, because it operates just like a global antenna with thousands of radio stations available with one simple click."

He says that normally users need to be in the same room as their computers if they want to listen to Internet radio. "By using our iWorld Radio, they can listen to any radio station from around the world anywhere in the home or even in the garden," Mr Chan notes. "The iWorld Internet Radio's 250-metre range is much greater than those of most WiFi Internet radios, computer speakers or wireless notebooks."

The radio can be preset with popular stations before it leaves the factory - although consumers can also easily add their own favourite preset stations - and there is also an option of an FM receiver so that the radio will still operate even if the Internet connection is not available.

Mr Chan says the iWorld Internet Radio compares more than favourably with WiFi Internet radio because if consumers forget the WEP key on the Wifi radio they may need to reset the wireless router.

"The iWorld Internet Radio does not have this problem as the connection will remain unaffected - even when the computer is switched off and on again - if the computer broadband is set up properly," he says.

The radio, which features backlit LCD and dot matrix characters to display station information and data, delivers audio output via integrated speakers with the optional choice of earphones.

Mr Chan maintains there is an emerging consumer demand for small, portable wireless Internet radios with a longer reception range. "We also manufacture innovative, entry-level wireless Internet radio products with lower power consumption that still offer a wide reception range," he says, adding that A-Team Technology also produces adaptor boxes and accessories.

Similarly concerned with meeting the needs of the modern consumer is Jetco Int'l Industrial Ltd. "Our 1.8-inch RT-251 and 252 LCD alarm clock radios feature many convenient functions such as indoor temperature display, radio frequency read-out, timer, dual alarm, sleep and snooze mode, backlight and the option of waking to a radio or buzzer," explains Sales Manager Raymond Tsui.

"All of our products - including LCD radios, calculators and PLL digital radios - meet European CE and RoHS and the US FCC and UL standards."

The firm offers OEM and ODM services, and many of its products are designed in-house by a 15-strong R&D team. "We have more than 10 years' manufacturing experience providing OEM services to companies such as Aldi, Radio Shack, Argos and Wal-Mart," Mr Tsui reveals.

He adds that the company's ISO 9001-certified factory with seven production lines is also responsible for engineering and product design, injection moulding, spraying, earphone and transformer production, so it can ensure its products are manufactured under strict quality control guidelines.

"We are now in the process of focusing on producing more environmentally-friendly products to meet the requirements of clients who are looking for 'green' items," Mr Tsui says.

Equally focused on the demands of modern living, Chartrick Industries Ltd has seen a significant rise in the sales of its digital body scales and pedometers.

"Health-conscious consumers appreciate that our digital products are usually more accurate than traditional scales," claims Marketing Director Gilbert Tsui. "Our digital body scales can also calculate the ratio of body mass, which is a popular function."

He says Chartrick's products are designed through a combination of OEM and ODM. "We work closely with our business partners, but also produce about 10 new designs through our own R&D activities," says Mr Tsui, adding that efficient manufacturing processes and rigid quality control allow Chartrick to produce digital body and kitchen scales at competitive prices. "As a result, I think our future looks quite bright."

Branding is another key element in Chartrick's ongoing development programme. "Our TACmix logo has been successfully registered since 2004, and we continually design and manufacture products that fit the scope of our brand-name aspirations," Mr Tsui says.

This desire to move up the value chain by developing own-brands is yet another graphic illustration of the continuing commitment of Hong Kong companies to producing the super digital electronics upon which the world has come to rely.

 

TEXT BY CHRIS DAVIS

A-Team Technology Ltd
Rms 1607-1609
Metropole Square
2 On Yiu St
Sha Tin, New Territories
Hong Kong
Tel: 852-2637-3392
Fax: 852-2637-3216
Email:
ateammkt05@ateamtech.com
Web: www.ateamtech.com
Year Established: 1999
Major Product Categories: telecommunication & radio products
Brands & Certificates: ISO 9001
Minimum Order: 3,000 pieces
Monthly Production Capacity: 110,000 pieces
Delivery Time: 12-14 weeks
Factory Size & Location: 10,000 square metres
Workforce: 1,000
   
Chartrick Industries Ltd
Flat N, 3/F, Blk 3
Camelpaint Bldg
60 Hoi Yuen Rd
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2790-8249
Fax: 852-2341-3271
Email:
saleshk@chartrick.com
Web: www.chartrick.com
Year Established: 1991
Major Product Categories: body scales, kitchen scales, digital timers, pedometers
Brands & Certificates: TACmix; ISO 9001
Minimum Order: 3,000 pieces
Monthly Production Capacity: 300,000 pieces
Delivery Time: 40 days
Factory Size & Location: Shunde
Workforce: 350
   
H.K. Jiadian Electronic Co Ltd
Flat 24, 7/F, Blk 2
Yip On Fty Estate
1 Wang Hoi Rd
Kowloon Bay, Kowloon
Hong Kong
Tel: 852-2758-2138
Fax: 852-2758-2398
Email:
kason@pub.dgnet.gd.cn
Web: -
Year Established: 1993
Major Product Categories: mini Hi-Fi, clock radios
Brands & Certificates: ISO 9001
Minimum Order: 1,000 pieces
Monthly Production Capacity: 30,000 units
Delivery Time: 30 days
Factory Size & Location: Dongguan
Workforce: 1,000
   
Jetco Int'l Industrial Ltd
Rm 2011
Grandtech Centre
8 On Ping St
Sha Tin, New Territories
Hong Kong
Tel: 852-2111-5612
Fax: 852-2111-5616
Email:
christina@jetcointl.com
Web: www.jetcointl.com.hk
Year Established:1995
Major Product Categories: alarm clock radios, calculators, mini radios, PLL digital radios, OEM, ODM
Brands & Certificates: Runteem; ISO 9000
Minimum Order: 3,000 pieces
Monthly Production Capacity: -
Delivery Time: 35 days
Factory Size & Location: Shenzhen, Meizhou
Workforce: Shenzhen 200, Meizhou 800
   
Royalking Universal Ltd
Units C-D, 16/F
China Overseas Bldg
139 Hennessy Rd
Wanchai
Hong Kong
Tel: 852-2375-2979
Fax: 852-2375-2939
Email:
info@royalking.com.hk
Web: www.rumdes.com
Year Established: 2000
Major Product Categories: internet radios, digital photo frames, game players
Brands & Certificates: Rumdes; ISO 9000, RoHS
Minimum Order: 1,000 sets
Monthly Production Capacity: -
Delivery Time: 45 days
Factory Size & Location: -
Workforce: 2,000
   

South China House Of Technology Consultants Ltd
Units 1303-1304, Blk B
Sea View Estate
2-8 Watson Rd, North Point
Hong Kong
Tel: 852-2590-6808
Fax: 852-2590-6383
Email:
info@schot.com
Web: www.schot.com

Year Established: 1986
Major Product Categories: LCD TVs, monitors, AV consultant
Brands & Certificates: Olevia
Minimum Order: 100 pieces
Monthly Production Capacity: model 532 (32-inch LCD TV), 20,000 pieces
Delivery Time: 25-30 days
Factory Size & Location: 20,000 square metres
Workforce: 1,000