28 Sept 2006
Security & Safety Products(HKTDC Electronics, Vol 03,2006)
|This emergency auto dialer with radio-linked remote control from Lelux Electronics Ltd features nine zone icons for easy identification of intruder location|
Businesses and householders alike have long been concerned about safety and security, and their fears show no signs of abating in today's increasingly dangerous world.
Luckily for both groups, Hong Kong companies have a long history of providing cost-effective personal, home and room security devices to diverse markets and customer groups around the world.
One such manufacturer is Lelux Electronics Ltd, which offers an array of home and office security alarm products including PIR motion detector alarms and magnetic door alarms.
"Our most popular product is our security alarm with auto dialer and radio-linked remote control, which has a 20-metre range and a 433MHz frequency and can store up to five telephone numbers," says sales secretary Candy Ng. "These special functions enable us to sell globally, with principal markets in Europe and the US."
The 22-year-old company's 9,300-square-metre, ISO 9001-certified facility in Dongguan on the Chinese mainland employs 250-300 workers, who manufacture products that bear the Homesafe and Lelux brands. "We have a 1,000-unit minimum order requirement and deliver 45-60 days after order confirmation," Ng adds.
Similarly brand-focused is Safrex Electronic Co Ltd, which produces a variety of security alarms that bear the Safrex and ColorMagic labels.
The 26-year-old firm emphasises security that begins at the door, with a novel door-stopper alarm with shock sensor and a traditional door-knob model as well as a water-level alarm; all battery-powered and capable of producing a 100dB siren.
"Our door-stop alarm has become more popular than the door-knob alarm, with the shock sensor the key to a better design," assistant sales manager Clara Ho reveals.
The company's 3,000-square-foot, ISO 9002-certified factory in Shenzhen on the mainland employs 120 workers, who produce minimum orders of 1,000 units per model delivered 45 days after order confirmation. "Our principal markets are the US and Europe," Ho adds.
Hanging door-knob alarms and two-piece personal wireless alarms are also a key business focus for Conoilic Industries. "Business has been good during the last five years due to heightened awareness about security concerns after 9/11," notes general manager Susan Chan.
She says the 23-year-old company's door alarms are primarily exported to Europe where they are popular because their sensitivity can be adjusted to suit personal preferences.
"Our personal wireless alarms are particularly popular in Japan, where they are often used to protect children," she adds, noting that both alarms have a 100dB output.
Conoilic's 12,000-square-metre factory in Shenzhen employs some 400 workers, who use ICs and plastics from Taiwan, Japan and the mainland to produce minimum orders of 3,000 units. "We deliver 30 days after order confirmation," Chan says.
Taking a different approach is Swiftronic Ltd, which positions itself as a supplier of "do-it-yourself" magnetic and PIR door alarms - both remote-controlled and with keypads and featuring130db sirens - and personal alarms.
"A key advantage is that we offer a better design originating in the UK that is more suitable for European tastes," claims marketing executive Cindy Lai.
"This is one reason we have produced alarms for leading brands such as Yale as they diversify from their traditional lock and key business."
Plastics are procured from Korea, ICs from Japan and electronics components from both Taiwan and Japan to produce Swiftronic's products.
The 24-year-old company's mainland factory in Dongguan occupies 7,000 square feet and employs some 300 workers who manufacture 1,000-unit minimum orders that are delivered 35 days after order confirmation. "Our main markets are Europe, the US and Japan," Lai observes.
Precise Int'l (HK) Ltd has opted to produce video and standard door phones. "Our most popular products are wireless, audio, door-phone alarms and video door phones with a surveillance camera monitor and an intrusion warning alarm," marketing manager Eva Wong explains.
She adds that both versions offer bi-directional speaking and door locking and opening functions. "The operating distance is 100-150 metres for the wireless door phone, and 100 metres for the wired, video door phone."
The eight-year-old company uses plastics from Taiwan and the mainland, ICs from Taiwan, Korea and the US, electronics components from the mainland, Korea, and Taiwan and camera and video systems from Taiwan and Korea.
Its 2,000-square-metre factory in Shenzhen manufactures 500-set minimum quantities for delivery 35-40 days after order confirmation. "Our principal markets are Europe and the US," Wong notes.
Tsuen Shing Enterprises Ltd occupies a distinct niche, producing audio and video baby monitors and phones.
"Demand for our products is increasing in Europe, particularly in Germany, France and Spain, and the US," advertising and promotion manager Maggie Chan explains. "The 2.4GHz video baby monitor sporting a 1.5-inch colour LCD and a communication range of 100 metres is our most popular product."
The 21-year-old company has its own Tsuen Shing brand that is produced at its QS 9000-, ISO 9001-, ISO 13485- and ISO 14001-certified factory in the mainland's Guangdong Province.
Tsuen Shing's 70,000-square-metre factory employs 2,000 workers. "Minimum orders are 1,000 units delivered six weeks after order confirmation," Chan says.
Businesses and households alike can obviously relax, safe in the knowledge that Hong Kong manufacturers are making the world more secure.
WRITTEN BY JOHN CASEY
Precise Int'l (HK) Ltd
Flat I, 6/F, Blk 4
Golden Dragon Ind Centre
182-190 Tai Li Pai Rd
Kwai Chung, New Territories