1 Sept 2003
Portable Audio(HKTDC Electronics, Vol 05,2003)
Vol 5, 2003
Ready To Roam
|Coby Mfg Co Ltd makes audio items such as this boombox for the US, the UK, France, Spain, Germany and the Middle East|
Music on the move is the catchcry of today's international music fans, who want as much sound as possible wherever they go. As a result, every portable audio product has to be packed with a variety of options to appeal to sound fanatics worldwide.
Not surprisingly Hong Kong's huge range of portable audio items are packed with multifunctions, as well as other crucial ingredients such as innovation and competitive pricing.
This moveable music mania triggered Coby Mfg Co Ltd to launch its latest super slim portable CD players, which are keenly sought by importers in the US, Europe, South America and the Middle East.
Director John Suen is proud of the slim, anti-shock model CX-CD243 available with AM/FM radio and carrying handle. "Interested parties have to place a minimum order of 5,000 units for shipment within 30 days of confirmation," he advises. "Each unit costs from US$18 FOB Hong Kong."
While OEM work accounts for 50% of Coby's sales, the company's design team has also developed its own Coby brand. Both lines are manufactured at Coby's factory in Guangdong Province on the Chinese mainland, which employs 2,200 workers and produces up to 800,000 electronic gadgets monthly.
"We have developed a strong R&D team which listens to the needs of customers," Suen says. "This, coupled with our innovative ideas and prompt delivery services, ensures we meet their needs."
Fellow global exporter Loyal Rich Enterprise Ltd is a consumer electronics manufacturer based in Hong Kong with its own mainland factory in Shenzhen.
The factory has more than 10 years' experience in manufacturing high quality audio products ranging from CD boomboxes, CD alarm clock radios and portable radio cassette recorders to AC/DC portable radios, LED alarm clock radios, personal stereos and VCD/DVD players.
Loyal Rich unveils about eight new models a year, including the CD boombox with either 1.5W x 2 or 2.3W x 2 output (model CDR-691) that has proved a smash hit this year.
It is equipped with a two-way speaker bass booster system, MP3 function and CD-RW compact disc player with programmable memory for 16 tracks.
FOB Hong Kong prices and minimum orders for the 265(L) x 295(D) x 170(H) mm unit are available on request and delivery is 45 days after order confirmation.
"Quality is always our priority," says director Sylvia Kwan. "We use only reliable and stable material suppliers and carry out daily production tests, drop tests, life tests for high and low temperatures and transportation tests on all products."
Rechargeable multifunction lanterns and CD radio lanterns bearing the company's in-house Sunca label are popular items from Sun Fat (Holding) Co Ltd. However, OEM orders are also welcome at FOB Hong Kong unit prices starting from US$22.
"One of our best selling rechargeable models, SF288B, is doing brisk business in the Middle East, with production approaching five million units since its launch three years ago," notes marketing director Wong Kin Ping.
It combines a fan, lantern, radio and cassette player in one convenient package, making it ideal for outdoor activities. "Model SF830B is a more advanced model that includes an ultra bright LED torch for use at night," he adds.
These are manufactured at the company's 45,000-square-foot factory in Shenzhen, which employs 2,500-3,000 employees and can produce 500,000 units a month.
Songwave Electronics Ltd is equally responsive to market needs, producing an assortment of CD/TV or radio/TV compacts guaranteed to meet the needs of the most demanding music fan.
Founded in 1995, Songwave has specialised in the production of portable black and white TVs, 5-inch colour TVs, bicycle lights/radios and electronic premium items.
Songwave has a minimum requirement of about 1,000 pieces per order, and is committed to shipping 40 days after receiving a confirmed order.
"We keep modifying our products to cater to a wider spectrum of customers'needs," claims marketing manager Patrick Lam. "Take our SW-611 model 5-inch black and white TV, which is a more progressive design that comes in 15 attractive colours and combines multifunctions including compass, torch, thermometer and radio."
Another highlight from Songwave is an 11-in-1 TV/CD companion with features such as AM/FM weather band radio, built-in CD, compass, detachable flashlight, dual florescent lantern, thermometer, emergency siren and mosquito repeller.
"Our unique TV and CD combination is a brand new development in the market," Lam insists. "We have already struck an OEM deal with a US department store to sell both these models exclusively, but OEM business for other markets is still on offer."
Lam adds that buyers are also welcome to discuss new and exclusive models with Songwave, virtually guaranteeing that Hong Kong portable audio will be making sweet music for buyers worldwide for many years to come.
WRITTEN BY VANAPA ONGVISES
Megatop Electronics (China) Ltd
418 Des Voeux Rd West
Sing Ho Finance Bldg
166-168 Gloucester Rd
Songwave Electronics Ltd
20 Cheung Shun St
Cheung Sha Wan, Kowloon
Sun Fat (Holding) Co Ltd
Unit E2, 1/F
Tuen Mun Ind Centre
Pui To Rd TMTL 76
Tuen Mun, New Territories
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