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More Space More Choice

More Space More Choice

Hong Kong Electronics Fair (Autumn Edition) electronicAsia


The newly expanded Hong Kong Convention and Exhibition Centre provides the perfect backdrop for one of Asia's major electronics fairs

There will be up to 1,000 extra reasons to attend the HKTDC Hong Kong Electronics Fair (Autumn Edition) from 13-16 October this year.

That's the number of extra exhibitor booths that the newly expanded Hong Kong Convention and Exhibition Centre (HKCEC) will be able to accommodate following the completion of its recent multi-million dollar extension programme.

"The new expansion is a milestone for the exhibition industry and will further reinforce Hong Kong's position as Asia's trade fair capital," said Raymond Yip, Assistant Executive Director of the Hong Kong Trade Development Council (HKTDC), the fair organiser. "The additional space means that some of our fairs could become the world's largest events of their kind in the future."

The HKCEC expansion adds 42% more exhibition space - or an additional 19,400 square metres - that will surely be welcomed by buyers and exhibitors alike given the enthusiastic response to the last Hong Kong Electronics Fair (Autumn Edition).

The 28th edition of the largest electronics fair in Asia drew a record 3,162 exhibitors from 29 countries and regions and 4,500 booths, which in turn attracted more than 56,000 buyers from 153 countries and regions.

These impressive figures look set to be bettered this year, thanks to an exhaustive array of major exhibit categories that includes:

  • Audio Visual Products
  • Electronic Accessories
  • Home Appliances
  • In-Vehicle Electronics & Navigation Systems
  • Office Automation
  • Personal Electronics
  • Security Products
  • Telecommunications Products
  • Trade Services

Not content to trade on past glories, the Hong Kong Electronics Fair (Autumn Edition) continues to showcase innovative ideas that reflect the electronics world's constant development.

New product zones at the 2009 Autumn Edition will therefore include:

  • Computers & Peripherals
  • Digital Imaging
  • Electronic Gaming
  • Healthcare Electronics

This impressive drawcard is further enhanced by a series of special highlights such as:

  • Hall of Fame - this premium zone caters for exhibitors with well-known brand-name goods and design-oriented products and last year boasted more than 270 brands from 213 exhibitors the calibre of Alcatel, BBK, Haier, Hyundai, MICRODIA, OTO, Philips, SVA and Xplore.
  • Electronics seminars - key industry experts will share their views on market trends, business opportunities and challenges
  • electronicAsia 2009 - running concurrently, this professional trade fair for components, assemblies and electronic production and display technologies featured more than 560 exhibitors and 700 booths from 17 countries and regions in 2008
  • Not-to-be-missed attractions at the Hong Kong Electronics Fair (Autumn Edition) include the:
  • In-Vehicle Electronics & Navigation Systems Zone - which debuted to great acclaim in 2008 to cater to the fast-growing market for vehicle and navigational electronics
  • Technology Exchange Zone - enables Hong Kong's leading research institutes, universities and incubator companies to display their latest ground-breaking products and innovations that have strong market potential
  • Product Demo & Launch Pad - allows exhibitors to showcase their newest products and brands to buyers

Whatever the product, therefore, it's certain to be found at the HKTDC Hong Kong Electronics Fair 2009 (Autumn Edition) - which now offers even more space and lots more choice!


Tapping Tomorrow's Trends

Cutting-edge attractions have long been the forte of the HKTDC Hong Kong Electronics Fair (Autumn Edition) and the 2008 event was no exception, introducing several exciting new offerings.

For example, a new In-Vehicle Electronics and GPS Zone was established last year, reflecting the electronics fair's ability to respond rapidly to industry and market developments.

"For the first time, the exhibition has expanded into the Hong Kong Exhibition Centre in the China Resources Building, showcasing car entertainment products and security devices, Bluetooth products, Global Positioning Systems and other navigational aids," HKTDC Electronics and Electrical Appliances Advisory Committee Chairman Dr Roy Chung noted.

Last year's electronics fair also featured a number of special product zones, including:

  • Electronic Gaming
  • Audio Visual
  • Home Appliances
  • Digital Imaging and Healthcare Electronics

The fair's Hall of Fame for brand-name products and quality designs was again one of its brightest attractions, with 214 brand names from 177 companies including Coby, Desay, Goodway, Haier, Hyundai, TCL and Tunbow.

Other popular theme areas included:

  • the Technology Exchange Zone, featuring breakthrough concepts and prototypes with enormous potential for commercial development
  • Digital World, showcasing all manner of entertainment, imaging, communications and multimedia products
  • Home Tech, where intelligent home appliances were on offer

Additional fair highlights included the product demos and launch pad, where unique products and new technology were presented by six exhibitors, and the HKEIA Award Presentation for Outstanding Innovation and Technology Products, which promoted new products with excellent design, technology and features.

The HKTDC organised a market seminar spotlighting the latest intelligence on green initiatives that saw speakers provide updates on the China Energy Label and the European Union's REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals) regulations.

The concurrent International ICT Expo presented state-of-the-art software solutions and services in six major theme zones:

  • E-logistics & Retail Technologies
  • Enterprise Solutions
  • Home-grown Innovations
  • IT Outsourcing
  • Network & Mobility
  • Trade Related Services

In addition, four new zones were added to meet the buying needs of specific industries:

  • Computer & Peripherals
  • Digitainment & Multimedia
  • IT Security
  • Storage Technologies

Running in parallel with the fair was the 12th edition of electronicAsia, the region's premier trade event for sourcing electronic components, assemblies, electronics production and display technology.

Last year, electronicAsia presented 562 exhibitors from 17 countries and regions, including new exhibitors from Hungary, the Philippines and Sweden.

Three special zones - Hall of Fame, World of Display Technology and the Hong Kong Metal Parts and Components Pavilion - were established for ultra-easy sourcing.

These exhilarating attractions reflect the fact that the electronics industry is Hong Kong's largest export earner, worth more than US$173bn to the Hong Kong economy in 2007 alone.

Hong Kong's electrical products accounted for 50.2% of its total exports in the first eight months of 2008, or US$119.9bn, an increase of 9.9% over the same period the previous year.

The top five export markets for Hong Kong's electronics products remained the Chinese mainland, the US, Japan, Korea and Singapore, but exports to emerging markets are increasing rapidly.

For example, the first eight months of 2008 saw electronics exports to Russia increase by 56.2%, India 50.2%, Vietnam 50%, Indonesia 46.4%, Poland 38.2% and Turkey 28.5%.

Little wonder, then, that the HKTDC Hong Kong Electronics Fair (Autumn Edition) drew a record 3,162 exhibitors from 29 countries and regions and 4,500 booths, which in turn attracted more than 56,000 buyers from 153 countries and regions.

The HKTDC Hong Kong Electronics Fair (Autumn Edition) is clearly an unmissable attraction for those busy buyers determined to tap tomorrow's trends.