7 June 2007
Modern Marvels(HKTDC Electronics, Vol 02,2007)
Personal Computing Devices
|STL Electronics Ltd makes all kinds of consumer electronic products such as this hot-selling "blogging" device|
Most people in today's fast-paced world would be completely and utterly lost without the handy little electronic gadgets that have become essential for arranging every facet of modern life.
These constantly evolving personal computing devices are child's play for Hong Kong electronics manufacturers, who have a well-deserved reputation for the design and production of world-class products.
Typical of their number and output is Unicorn Mfg Ltd, which manufactures a wide range of functional and stylish personal digital assistants (PDAs) and databanks.
For example, the 21-year-old company's new model SCD02R is a 3KB PDA with flash RAM that reads or writes data from a GSM SIM card, and also offers a host of other vital functions such as local time and date, world time, multiple alarm options, phone book, schedule organiser, memos and a calculator.
The 105x74x13mm device comes in various colours and costs around US$3 FOB Hong Kong each, with prices varying according to the number of functions.
Marketing manager Nelson Choy says Unicorn requires a minimum quantity of 2,000 units delivered 30-45 days after order confirmation. "Our products are popular because they feature a large selection of functions, nice designs and attractive prices," he claims.
Unicorn produces up to 400,000 units a month at its 180,000-square-foot factory in Shenzhen on the Chinese mainland. "Our major markets are Europe and the US," says Choy, adding that Unicorn introduces up to three new items a month.
Somewhat younger is six-year-old Techlink Corp Ltd, whose newest PDA is model T208, a deluxe touch-screen PDA with a large LCD screen, adjustable stylus, world and local time, phone book, memo option, alarm, secret password, calculator, #electronic games, address storage and auto on/off.
Powered by two 1.5V AAA batteries, the 118x78x20mm device also boasts seven built-in languages ? English, French, German, Spanish, Italian, Portuguese and Dutch.
"We have received many enquiries from Europe and South America regarding our PDAs," comments operations officer Lesley Ng, who adds that the company's other main market is the US.
Techlink's 3,000-square-metre, ISO 9001-certified Shenzhen factory can produce up to 30,000 items per model per month, available in minimum orders of 500 units delivered 30-40 days after order confirmation.
Taking a different approach is STL Electronics Ltd, which, vice-president manufacturing Andrew Chung says, was inspired by the "blogging" online diary craze to launch the Monolog.
"The Monolog allows the user to blog from anywhere," he explains, adding that the built-in camera also lets the blogger capture snapshots. "When the user returns to a PC, they simply plug in the USB connection and upload the content onto a blogging site using the software provided."
Chung claims the 12x7.5x2cm device, which is powered by three AAA batteries, is unique. "The only other mobile blogging solutions in the market today require expensive PDAs and monthly service charges," he says.
"The Monolog provides a much more cost-effective solution because the content is stored in the built-in flash memory and is transmitted through the user's PC, which means there are no monthly service or connection charges."
The Monolog comes in a variety of colours in minimum order quantities of 2,000 units delivered 6-8 weeks after order confirmation. "We will provide any colour required for orders of more than 10,000 units," Chung adds.
Sixteen-year-old STL, which has its own STL brand, produces 400,000 units a month at its 400,000-square-foot mainland factory. "Our main markets are the UK and North America," Chung confides, adding that other STL personal computing items include a wireless device that interacts directly with the user's computer.
More traditional products including digital databank organisers are one of Freeterk (China) Mfg Ltd's key product lines, explains manager Vickie Choy.
"Our databank products are in demand due to the winning combination of functionality and price," she claims, adding that prices start at US$1.50 per item for minimum orders of 3,000 units delivered 20-35 days after order confirmation.
The 11-year-old company's latest offerings include model TS-088S, which provides local and 16-city world times as well as a telephone book, currency converter, alarm, calculator, security function and wake-up key.
Measuring 70x107x19mm and available in a range of colours, the databank is manufactured in Freeterk's Shenzhen factory and is particularly popular in the US, which is the company's main market.
"We think USB personal computing devices are the next hot trend and will introduce these soon," says Choy, adding that Freeterk launches approximately six new items each year.
Organising big sales has never been easier for buyers quick to calculate the profitable opportunities available when it comes to the marvelous personal computing devices produced in Hong Kong.
WRITTEN BY VICKI WILLIAMS
Big Apple Ltd
Hong Kong Plaza
188 Connaught Rd West