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Maxi Profits(HKTDC Electronics, Vol 06,2002)

Vol 6, 2002

Product Features

Net Gains Thanks To Internet Chat
Headphones and Microphones

Maxi Profits
Mini Radios

Hot Technology in Cool Designs
Weather Stations

 

Maxi Profits

Mini Radios

Canton Int'l Enterprise Ltd's range includes an FM radio with auto-scan and torch functions (left)

"Turn up the functions" is the current mantra of Hong Kong's mini radio producers. They know features like a torch, calculator or even a flashing light add value to the basic product, along with more technical features such as auto scanning for radio stations.

Tech Design Ltd, for example, only launched radios this year, having previously concentrated on Euro converters for the gifts and premiums sector. It currently has one mini radio, a triangular-shaped scan pocket radio with earpiece aimed at the promotional market. The plastic and IC components are all sourced from the Chinese mainland and the radios are produced at the company's factory in Dongguan on the mainland.

Tech Design has started selling the radio to customers in Europe, particularly France, Belgium, Spain and Germany, but has expansion plans. "We want to launch our radios in Asia, especially the Japan market," explains company spokeswoman Vicky Chan. "However, Japan uses different radio channels to Europe so we need to develop new ICs that are suitable." Tech Design is promoting its products through attendance at trade exhibitions, as well as mass mailing and web mailing. The mini radio is priced at US$1.97, FOB Hong Kong, for a minimum order of 1,000 pieces delivered in 45 days.

Fellow newcomer Canton Int'l Enterprise Ltd was founded just two years ago. It produces around 50,000 mini radios per month at its 8,600-square-foot factory in Shenzhen on the mainland. Adding functions is a major selling point, so Canton includes radios with torches, compasses and emergency sirens. "We have around 30 different styles," says sales manager Rita Wong. Key items include three auto-scan FM radios with various functions, while another model features a jack that can be connected to an MP3, CD or MD player, offering an alternative to radio channels.

Canton exports to France, the UK, Spain, Italy, Sweden and the US. Components, including ABS and ICs, are all sourced on the mainland. FOB Hong Kong prices range from US$0.55-1.50, with a minimum order per style of 3,000 units.

Palito (HK) Electronics Co is also including more functions in its mini radios, which company representative Samuel Tsang defines as being within 7cmx7cm with a depth of 2cm. "The radios come with a variety of functions, including torches and clocks," he explains. "Many have auto-scan functions." The PVC casings and IC boards for the radios are sourced on the mainland, and assembled in the company's factory in Shenzhen.

Europe is Palito's major market, with smaller quantities going to the US. "The US market prefers AM/FM radios, while the Europeans go for FM only," says Tsang. "Our marketing plan involves advertisements in the trade press, and using a website to promote our products. Our products are popular in the market because they are competitively priced and we provide a wide range of choice."

Among the models is an AM radio with torch (FOB Hong Kong US$0.74), and an FM auto-scan radio with clock priced at US$1.45 FOB Hong Kong. Minimum order is 3,000 pieces per model, delivered within one month of order confirmation.

Huana Electronics Co Ltd sends most of the mini radios produced in its Dongguan factory to South America. "Our radios have a unique design," says import/export manager Shelly Shui. "They have multi functions, like calculator, watch, disco light, torch and, most recently, CD player."

Materials are sourced on the mainland, apart from the LCDs, which come from Hong Kong and Japan. FOB Hong Kong prices range from US$1.80-2.30, for minimum quantities of 5,000 pieces delivered in 15 days.

Chit Shun Enterprises Co Ltd also produces mini radios for the promotional market. Senior marketing executive Penny Ng points out that the distinguishing feature about its designs is the space allowed for imprints. "We find that American customers like transparent colours at the moment, but the Europeans like the silver finish," says Ng. The radios comprise ABS, sourced on the mainland, and two kinds of ICs, one from the mainland and another supplied by Philips.

Chit Shun's 8,000-square-foot Dongguan factory has a capacity of 300,000 pieces per month. FOB Hong Kong prices are available on request; minimum order per style is 3,000 units and delivery time is 30 days.

"Our parent company has been in business for more than 25 years, so we are well known in the market," notes Ng. "Our marketing plan also includes advertising in trade publications and attending trade shows."

WRITTEN BY ANN WILLIAMS

Contact Details

Canton Int'l Enterprise Ltd
Rm 1721
Star House
3 Salisbury Rd, Tsim Sha Tsui
Kowloon, Hong Kong
Tel: 852-2736-0756
Fax: 852-2736-0755
E-mail: info@cantonintl.com.hk

Chit Shun Enterprises Co Ltd
Blk H, 7/F
On Ho Ind Bldg
17-19 Shing Wan Rd, Shatin
New Territories, Hong Kong
Tel: 852-2691-3218
Fax: 852-2605-2532
E-mail: pennyng@chitshun.com.hk

Huana Electronics Co Ltd
Rm 23, 8/F
New City Centre
2 Lei Yue Mun Rd, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2347-7188
Fax: 852-2346-7188
E-mail: huana@globalsources.com

Palito (HK) Electronics Co
Rm 607
Star House
3 Salisbury Rd, Tsim Sha Tsui
Kowloon, Hong Kong
Tel: 852-2735-9373
Fax: 852-2735-9198
E-mail: info@palito.com.hk

Tat Kei Electronic Industrial Co Ltd
Rm 6B
Capital Trade Centre
62 Tsun Yip St, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2345-1438
Fax: 852-2345-4284
E-mail: sales@tatkei.com

Tech Design Ltd
Unit 1201
Bangkok Bank Bldg
18 Bonham Strand West, Sheung Wan
Hong Kong
Tel: 852-2980-4528
Fax: 852-2980-4525
E-mail: td@techdesign.com.hk

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