3 March 2005
Lighting(HKTDC Enterprise, Vol 03,2005)
Apart from lighting up the world, the electric lamp also opened up vast business opportunities. Cashing in with a dazzling array, Hong Kong manufacturers offer everything from the conventional to the innovative and from table and floor lamps to chandeliers and fixtures.
Among the original designs from Visualgram Ltd is a Pushpin table lamp (VG-8101) that looks like a giant pin stuck into a cork cube.
"Inspired by the form and function of an ordinary item of stationery, the Pushpin lamp is something more than a light-hearted novelty," says managing director and designer Justin Cheung. "As its name suggests, this lamp is operated by pushing. The lampshade itself is actually a big on/off button. Better still, its cork-surfaced base also functions as a memo board to pin messages, memos and ideas," Cheung explains.
"Whether in a corporate environment or a home-office scenario, the functional and beautifully designed Pushpin lamp makes the workplace a haven of comfort, efficiency and inspiration," he adds.
The Pushpin lampshade comes in almost any colour according to buyers' needs. Materials include ABS, stainless steel and cork from the Chinese mainland, while the patented lamp meets UL and CE standards.
"The proposed unit price is US$9.50 FOB Hong Kong, but that is negotiable depending on the quantity," Cheung says. Visualgram requires a minimum order of 500 units, and shipments are usually made 45 days after order confirmation.
Using its Visualgram brand, the company sells mostly to the US and Canada, which together account for 60-65% of sales. It also exports to Norway, Ireland, Holland, Belgium and the UAE. Production is subcontracted to factories on the southern mainland.
Similar creativity and innovation can be seen in a floor lamp by K Plus K Electrical Mfy Co Ltd that sports three long metal rods angled to form a geometric shape with the bulbs at the upper ends of the rods. "The metals and glass come from the mainland," says manager Louisa Ip.
"Our biggest market is Europe," Ip says, adding that the firm also sells to other parts of the world, including the US, supplying from a 200-worker factory in Shunde on the mainland.
The 14-year-old firm makes lighting products including desk lamps, floor lamps, ceiling lamps, wall lamps, office lights and spotlights, all in the medium-price range. A minimum order is one TEU, for delivery about 35 days after order confirmation.
Switching from movable products to architectural lighting fixtures, Sunlush Lamps Industrial Co offers an extensive range such as grille downlights and high-power track lights. "These models are for use in commercial buildings such as shopping malls," says marketing manager Freddie Lau.
The firm's catalogue also features hanging tubbish lights, hanging line lights, wall lights, embedded lights, metal-halide track lights, electronic spotlights, bracket lights, picture lights and fluorescent batten luminaries.
Established in 1996, Sunlush manufactures 100,000 architectural lighting fixtures per month using aluminium, iron and stainless steel from the mainland and Germany. About 350 workers carry out the production at a 20,000-square-metre, ISO 9000-certified factory in the southern mainland's Dongguan.
Under the Sunlush brand name, the company sells most of its output on the mainland. "There is huge potential on the mainland, and we have 60 retail shops and 30 offices there," Lau says. Overseas markets include Europe. A minimum order is 300 units, and the lead time is 20 days.
Apart from its own designs, Sunlush accepts OEM orders. "We are working with more than 10 European manufacturers to produce OEM items in up to 1,000 different styles," Lau says.
Turning to decorative lights, Sundar (HK) Ltd has designed a Snowing Icicle Light (F3-I-24V-302) that uses 204 mini-bulbs and eight LED lights.
"Spots of light seem to tumble down in a snow-like effect that makes this model also suitable as a Christmas decoration," says marketing manager Alice Tang.
Sundar has also launched a stick light, also known as a neon bar (M-6SK-36V-812-BA), with a multicoloured glow. "This light is intended for use in the garden as it can be stuck into the lawn," Tang explains. Both models are patented.
Established in 1996, Sundar makes lights using wire and filaments from the mainland and Taiwan. Production takes place at a 2,000-3,000-worker factory in the southern mainland town of Huizhou. "We do mainly decorative lighting, but we are also expanding our commercial lighting business," Tang says.
Minimum order is 1,000 sets per item per colour or a minimum order value of US$10,000 per shipment. Delivery takes 45-60 days, and Europe accounts for 60-70% of the firm's sales. Other markets include Australia and Japan.
Bright and illustrious, Hong Kong suppliers offer brilliant lighting options.
WRITTEN BY LIZA LEE
Hop Shing Int'l Lighting Ltd
K Plus K Electrical Mfy Co Ltd
Sunlush Lamps Industrial Co