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Hot Technology in Cool Designs(HKTDC Electronics, Vol 06,2002)

Vol 6, 2002

Product Features

Net Gains Thanks To Internet Chat
Headphones and Microphones

Maxi Profits
Mini Radios

Hot Technology in Cool Designs
Weather Stations

Hot Technology in Cool Designs

Weather Stations

Ansen Electronics Co offers a barometer compass (right) and a digital wireless weather forecast barometer with a remote sensor

New technology and an increasing number of handy features have made weather stations extremely popular around the world. The vast range of high quality Hong Kong products meeting the demand includes everything from cutting edge weather stations to clocks that also measure the temperature.

Europe Supplies Ltd has been producing a number of high-end weather stations since it was founded in 1990. "The Professional Remote Weather Station is our most sophisticated model with a host of features that include wind speed and direction, wind chill and dew point readings, as well as the usual temperature, humidity and forecast features," says marketing manager Icy Wong. "You can even download information to your PC." Data is transmitted from wind, rain and thermo-hygro sensors, either by cable or through a wireless 433MHz transmission.

"Our designs and features are based on our knowledge of customers in each market. We know that square designs are preferred in Germany, while in France and North America customers like rounded shapes," Wong adds.

Europe Supplies sells its La Crosse Technology brand via a head office in Hong Kong, offices in France and North America. An 1,800-worker, ISO 9002-certified factory in Bao'an on the Chinese mainland delivers minimum orders at FOB Hong Kong prices available on request within 60-90 days. "We have been expanding every year and probably have half the market for these products in Europe. We entered the North American market three years ago and are now very well known," says Wong. "Competition is harder and harder, so we concentrate on quality materials and designs. We also offer very good after sales service, technical support and really care about our customers."

A diverse customer base is one secret to Lee Handerson (HK) Ltd's success. "We sell to importers, wholesalers, department and chain stores, as well as mail order companies and the premiums market," says managing director Homer Lee. "This way we minimise risk and take advantage of different peak seasons throughout the year."

Lee also believes that quickly bringing new technology and functions to the customer in simple useful designs is important. "Our thermo alarm clock displays all the information, including a calendar, on screen at the same time," says Lee. The jet-shaped temperature clock features an attractive, simple design and has a base that swings to cover the face when travelling.

Established in 1975, Lee Handerson was recognised in 2001 as one of the top 10 enterprises of the millennium by the government of Shenzhen, where its mainland factory is located. Prices range from US$1.80-2.50 FOB Hong Kong, minimum order is 1,000 pieces and delivery time is approximately 30 days after confirmation.

Ewig Industries Co Ltd marketing director Christine Yuen says her company has always set trends in the wireless weather station market. "We were the first to introduce animated weather symbols, using our own technology, five years ago, and we are always changing materials," she claims. "We look at our products as more than just instruments and keep innovating to make them more relevant to modern life."

Latest innovations include a UV sensor that will detect levels of ultra-violet radiation. "This will be very useful for swimming pools, hotels, playgrounds and in gardens," Yuen believes. "We also have a new air quality sensor to monitor air pollution in indoor spaces." Many of the current models, including the RF weather station with animation and the RF weather station with radio controlled clock, can accommodate this new technology.

Ewig has recently moved to a new 61,000-square-metre factory in Dongguan on the Chinese mainland that employs 3,500 workers. "We are focused on quality and are ISO 9001-certified and will be applying for the environmental ISO 1400 certificate soon," says Yuen. Minimum quantities and FOB Hong Kong prices are available on request, and orders are delivered within 45-60 days.

Ansen Electronics Co was established in Hong Kong in 1989 and now has a 350,000-square-foot factory in Dongguan employing more than 2,500 workers. Both the Hong Kong head office and mainland factory have ISO 9001 certification.

The company's main markets are North America and Europe, where it supplies weather stations to wholesalers and importers as well as undertaking large amounts of OEM/ODM production. "We offer both high-end weather stations and smaller electronic barometers that can be used as premium items," explains marketing manager Karen Au. "We provide good design at reasonable prices."

Ansen has recently extended its range to include a new barometer/compass. "This is small enough to be hand held and is ideal for outdoor pursuits," says Au. Silver/grey has taken over from champagne/gold as the most popular colour, although the company can tailor-make products in many coloured metallic finishes. Minimum order is 1,000 pieces at FOB Hong Kong prices available on request and delivery is 50 days after order confirmation.

WRITTEN BY ALISTAIR WADDELL

Contact Details

Ansen Electronics Co
Rms 73-78, 2/F
Sino Ind Plaza
9 Kai Cheung Rd, Kowloon Bay
Kowloon, Hong Kong
Tel: 852-2795-9473
Fax: 852-2751-6577
E-mail: marketing@ansen.com.hk

Electronics Tomorrow Ltd
Rms 903-7, Tower 1
Harbour Centre
1 Hok Cheung St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2330-1550
Fax: 852-2330-9216
E-mail: mktg@etl.com.hk

Europe Supplies Ltd
Rm A3, 12/F
Kailey Ind Centre
12 Fung Yip St, Chai Wan
Hong Kong
Tel: 852-2557-8066
Fax: 852-2505-6676
E-mail: esladm@eslhk.com

Ewig Industries Co Ltd
13/F
Houtex Ind Bldg
16 Hung To Rd, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2342-2192
Fax: 852-2343-5799
E-mail: mkt@ewig-ind.com

Lee Handerson (HK) Ltd
Flt B, 20/F
Roxy Ind Centre
58-66 Tai Lin Pai Rd, Kwai Chung
New Territories, Hong Kong
Tel: 852-2423-9760
Fax: 852-2480-4494
E-mail: sales@leehanderson.com

World Excel Co Ltd
Rm B, 26/F
Capital Trade Centre
62 Tsun Yip St, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2304-0993
Fax: 852-2304-0881
E-mail: adal@worldexcel.com

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