Kong Electronics Fair 2004 (Autumn Edition)
Setting New Standards
The Autumn Edition of the Hong Kong
Electronics Fair 2004 registered another record-breaking performance,
as 2,029 exhibitors from 23 countries and regions showcased their
latest products at Asia's largest and most comprehensive electronics
Running from October 13-16 at the
Hong Kong Convention and Exhibition Centre, the fair attracted
more than 53,770 buyers from around the world who came to check
out the very latest in product trends.
The region's main electronic components
and parts sourcing event, electronicAsia 2004, again ran concurrently
with the Hong Kong Electronics Fair (Autumn Edition) and attracted
more than 550 exhibitors from 14 countries and regions.
"The fair was bursting at the
seams, reflecting both the world's insatiable interest in electronics
and Hong Kong's bullish performance in electronics exports,"
says Anne Chick, senior exhibitions manager of the Hong Kong Trade
Development Council (TDC), the event organiser.
Among the many exhibits on display,
all conveniently under one roof, were audio and visual products,
electronic accessories, home appliances, multimedia products,
personal electronics/multi-products, security products and telecommunications
Hot electronic items in demand by
buyers for 2005 are environmentally friendly and slimline products,
according to independent market survey company Oracle, which inter-viewed
708 buyers and 420 exhibitors at the fair on behalf of the TDC.
"Survey results showed an average
70% of respondents said 'green' electronic products were growing
popular in their markets, with Europeans and North Americans identified
as among the 'greenest'," Chick explains. "Findings
show that popular criteria for sourcing green products are energy
efficiency, environmentally friendly packaging, and recyclable
The survey also found that slimline
and flat screen television sets, such as LCD TVs and plasma TVs,
were popular items and buyers expect these to replace traditional
CRT TVs in 4-5 years.
LCD TV is widely regarded as the
mainstream TV product for the future as the price of flat screen
TVs is expected to become more affordable in 3-4 years, the survey
Other results from the survey confirmed
a positive outlook for the electronics industry, with nearly 80%
of respondents expecting 2005 to be better or slightly better
than 2004. The number of orders and quantity per order were also
said to be higher for 2004 than for 2003.
The fair played a strong part in
boosting industry sales as the TDC brought 62 quality buying missions
to the event, representing close to 3,000 buyers spanning Asia,
West Europe, Central America and new markets like Eastern Europe,
North Europe and the Middle East.
Reflecting the worldwide appeal
of the fair, VIP buyers came from all corners of the globe, including
such top names as Circuit City, the second-largest US electronics
retailer, and Concern Soyuz Group, Russia's largest chain store.
The high level of buyer interest
at the fair mirrors a surge in the industry in Hong Kong, which
expects to post double-digit growth in electronics exports this
Indeed, in the first eight months
of 2004, Hong Kong's electronics exports leapt by 25% to US$72.6bn
and were the largest merchandise export earner, accounting for
more than 40% of Hong Kong's total exports.
The Electronics Fair saw the return
for the second year of the highly popular Hall of Fame, which
offered more than 190 brand names and top-of-the-line products
in an exclusive and expanded area.
First-time exhibitor M Bux Electronics
Ltd used the opportunity to showcase its new Buxtron brand of
digital products such as plasma TVs, home theatre systems, LCD
monitors and DVDs with TFT screens.
"This is definitely a must-attend
event in the electronics industry's calendar and is ideal for
businesses like us to promote new products and meet existing and
potential customers," says director Naresh T Narwani.
Other favourite features at the
fair included Frontiers of Brainpower, which brought together
Hong Kong's elite research institutes and incubator companies
to display new and innovative electronic projects and prototypes.
A wide range of seminars available
to fair attendees provided essential market intelligence, covering
such important areas as Bluetooth, supply chain financing solutions,
Chinese mainland and international product certification, and
the latest market information and industry trends.
Industry experts predict the major
development of Bluetooth over the next few years will be in the
transmission of phonetic data, applications in automobiles and
eventually in home appliances.
With such rapid changes in the electronics
industry and the cycle of product development, manufacturing and
marketing becoming shorter and shorter, it has never been more
important for manufacturers and buyers to stay abreast of market
All vital reasons not to miss out
on the second Spring Edition of the Hong Kong Electronics Fair
2005, to be held from April 14-17, 2005 at the Hong Kong Convention
and Exhibition Centre.
WRITTEN BY SANDRA