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Hong Kong Electronics Fair 2002(HKTDC Enterprise, Vol 11,2002)

Vol 11, 2002

Fair Review

Hong Kong Electronics Fair 2002

Hong Kong Electronics Fair 2002

Charting A Bright Future

HONG Kong's electronics industry continues to chart a strong course towards a bright future, as the 22nd Hong Kong Electronics Fair showed.

Despite a highly competitive business environment, Hong Kong's electronics exports have continued to set a scorching pace this year, growing 7% to US$41.2bn in the first seven months.

In addition, Hong Kong exported a total of US$24.89bn in parts and components of electronic products in the first seven months of this year, representing a growth of 7% compared to the same period in 2001.

Significant changes in the Chinese mainland market will prove pivotal to Hong Kong: World Trade Organization membership, its pledge to end import tariffs on information technology products, and to remove quotas on certain electronics imports - these have left Hong Kong poised on the verge of a business bonanza. As a thriving centre for high-end OEM and ODM without peer in the Asia-Pacific region, this bodes for a bright future.

"The SAR is among the world's top exporters of such everyday products as calculators, radios, telephones and accessories, while impressive new gains are being made in audiovisual products - our largest export category," says Allan Wong, chairman of the Hong Kong Trade Development Council's Electronics, Electrical Appliances Industry Advisory Committee. "We're also a major force in electronic toys, timepieces, computers and peripherals, CD-related products and telecommunications."

Showcasing all of this and more, the world was drawn like lightning to Hong Kong for four days. It is the dream of every industry professional as Hong Kong becomes the lightning rod for electronics, lighting and electronic parts and components - in the form of the Hong Kong Electronics Fair, electronicAsia and the Hong Kong International Lighting Fair.

Coming together under one roof, the three blockbuster events together offered a convenient one-stop sourcing centre for international buyers.

Spanning 68,000 square metres - consuming every available corner of exhibition space in the HKCEC - the three shows together boasted more than 2,700 exhibitors, an increase over last year's 2,569.

Supported by these impressive statistics, they have each developed into Asia's leading event of its kind with the Hong Kong Electronics Fair seen as the third biggest in the world.

Boom Time at the Hong Kong Electronics Fair 2002

It was standing room only at the Hong Kong Electronics Fair 2002 as Asia's biggest electronics event witnessed a stunning increase in visitor numbers to 33,969, a massive jump of 23.23% compared with last year. Of these, 18,206 came from overseas - an increase of 21.75%. For exhibitors, happy days are here again.

To Success And A Sparkling Future

Here's to the future - to continued success! That was the sentiment at a gala cocktail reception to celebrate the explosive growth of electronicAsia 2002. Drinks and entertainment were held at Traders restaurant, at the Hong Kong Convention and Exhibition Centre.

Frederick Lam, deputy executive director of the TDC, welcomed the gathering, noting that the show's success was clear in its insatiable demand for space. "There's been a 23% rise in overseas visitors to electronicAsia," he said.

There is a plan next year to ease the pressure by spinning off the Hong Kong Int'l Lighting Fair, which is held concurrently with the Hong Kong Electronics Fair.

Ronald Unterburger, managing director of MMI-Munich Int'l Trade Fairs Pte Ltd, show co-organizer, noted a particularly heartening rise in the number of participants from the Chinese mainland. Exhibitors and buyers from all over the region and as far afield as the Middle East, Europe and the Americas, helped boost the fair by renewing ties and establishing new ones.

What Buyers Said

"I am looking for consumer electronic products for the Swedish market. Our shopping list includes fast-moving items like digital cameras, irons and toasters to list a few, and we are happy with what we see here. For regular household products, we source designs and products to keep costs down. When it comes to fashion goods, the designs are done in Sweden and made to our specifications by suppliers here. We find this fair suits our needs as it is extremely well organized."

Maria Zhang, Fasetten ab, Sweden

"I am amazed at some of the personal care electronic products on offer at this fair. This year we were able to find a lot of innovative new products like ionic brushes, facial massagers and hair blowers. We will be sourcing these products for our major markets in the US and Japan. This fair is one of our main sourcing platforms as we find a variety of quality and price-conscious suppliers at one venue, which is why we have been returning to this show for the past five years."

Vivian Ho, Senda Co Ltd, Hong Kong

"We have been operating in the South Korean market for about three decades, and our ANAM brand of home electronics systems is well recognized in the domestic market. ANAM sources DVD players, 5.1 speaker systems and other home audiovisual equipment on an OEM basis from the Chinese mainland and other Southeast Asian countries. We find this fair particularly useful as there are many small, diverse and good quality manufacturers of audiovisual equipment under one roof."

Choi Ho Young, Anam Electronics Co Ltd, Korea

"We are browsing through the fair to catch up on the latest trends in car audio systems. Once we return home, we will compare the different products on offer on the basis of quality, price and other factors. Eventual purchase decisions can take anything from two months to a year. As a second-time visitor, we find the fair bigger and better organized. For a fair of this magnitude, it can prove further helpful if buyers are offered more information booths and dining-cum-lounge areas."

Sharon Yap, Farle Enterprise Pte Ltd, Singapore

Successful Ingredients

What makes a successful product? This was one of the key questions at a conference organized by the Hong Kong Electrical Appliances Mfrs Assn.

The conference, World Electrical Appliances Market and Product Development Conference 2002, was well attended by industrialists and senior managers.

The keynote speaker of the first session, Total Brand Experience, was Sean Hughes, design director of Philips Design Hong Kong. Hughes noted that at Philips, which has a 111-year history, the design and marketing of new products are underpinned by "tradition, consistency and innovation".

The innovative design and differentiation of a new product are among the challenges faced by industry, he noted, adding: "The human mind, once stretched by a new idea, can never return to its original dimension."

At the next session, Ronald T Diamond, co-president of Conair Corp, spoke on the market development of the electrical appliances industry in the US. He noted that it was essential to "nurture and guard your love affair with the consumer. Globally, a consumer has the same needs and wants".

In the final session, Yu Zi Da, vice-president of the Haier Group, focused on the development of the Chinese mainland's home appliances market based on his company's growth.

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