28 Nov 2005
DVD Equipment(HKTDC Electronics, Vol 05,2005)
Vol 5, 2005
Wellmex Industrial Co Ltd produces a variety of products such as this DVD micro system that offers high-quality audio entertainment
DVD optical storage technology has taken the world by storm during the past 10 years, with its high quality video, audio and data storage and access capabilities making it the standard in AV consumer electronics products.
Hong Kong manufacturers such as Samwin Hong Kong Ltd have been quick to capitalise on the technology's growing popularity, producing a wide range of DVD players, DVD recorders, home-theatre systems and portable DVD players.
Typical of the 13-year-old firm's products is a slim DVD player suitable for use in the home or car that comes in any colour, includes an FM radio and RDS road information system and is unit-priced from US$23-28 FOB Hong Kong.
Equally popular is Samwin's DVD HDD recorder, which features 40-250 GB storage, provides 50-400 hours of recording time and is priced at US$160-250 per unit.
"You can record and play on the DVD; there's no need to use a VHS recorder," claims marketing manager Sandra Poon, who reveals that DVD-related equipment represents 90% of the company's output of 300,000 units per month.
Samwin has Philips LSCD, Dolby and CE/CB approvals for its products, some 70% of which are OEM/ODM while the remainder carry the firm's own Samwin brand. "We export mainly to Europe and require a minimum order of one TEU, delivered 4-5 weeks after order confirmation," Poon adds.
AV product manufacturer Welton Electronics Ltd is hoping to strike gold with its new portable home theatre system, featuring "magic goggles" that are an innovative substitute for a display screen.
"There are two micro displays inside the goggles so that users feel like they are watching a virtual 43-inch LCD screen," says Pedro Woo, managing director of the 26-year-old firm that has its own Techwood brand.
Two pairs of goggles can be used to allow more than one person to view the action, while they can also be connected to video games, a VCR, camcorder or a computer.
"If you're on a plane with your laptop computer, you can switch off the computer screen and use the magic goggles instead so people next to you can't see what you're writing," Woo says. "The portable system has Dolby and CE approvals, sells for US$325 each FOB Hong Kong and includes a travelling bag and waist belt."
Another portable DVD player, without the magic goggles, is unit-priced at US$300 and features a seven-inch LCD screen, with TV capability, an AM/FM radio and powerful aluminium cone speakers.
"Minimum order is one FEU, with delivery 60 days after order confirmation," Woo notes, adding that the OEM/ODM manufacturer exports to the US, Europe and Japan and is planning to develop 3D vision for portable products.
Portable cinema equipment represents about 30%-40% of the 40,000 units the ISO 9001-certified company produces monthly at its factory in Xixiang on the Chinese mainland, with DVD micro systems and rack systems ranging in price from US$150 to more than US$200 each rounding out the remainder.
Karaoke product specialists should investigate the wide selection available from The Vaughn Co (HK) Ltd, which has its own Vaughn brand and specialises in karaoke equipment with DVD/VCD/CDG/MP3 capabilities. "We have products ranging from portables to versions incorporating monitors and TV cameras," says managing director Ed Pearson.
The TV camera model captures the singer's performance on a black-and-white monitor and will be augmented next year by a version incorporating a DVD-compatible version with a colour LCD screen that will sell for US$60 FOB Hong Kong.
Equally inventive is the company's CarryOut Karaoke system, which is a portable unit that lets users sing along to DVDs, CDG karaoke discs and video-CD karaoke.
Priced at about US$45 FOB Hong Kong, the system includes built-in stereo speakers, two microphone inputs, digital vocal effects, a multifunction infrared remote control, microphone, AV cables and a demonstration CDG disc.
Designs that look "cool" are one of the company's strongest selling points. "The look is more organic and rounded as opposed to squared edges," Pearson maintains. "Our products handle basic functionality in a stylish way."
Founded in 2003, The Vaughn Co produces about 20,000 units per month for export to Europe and the US. "Minimum order is 1,250 units and delivery is 60 days after order confirmation," Pearson adds.
Four-year-old, export-oriented Amtronx Ltd works with clients in Europe and around the world to deliver the latest in AV products, including portable DVD players, mini-systems and DVD home-theatre systems.
"We offer a new and exciting generation of digital products where quality is our company philosophy," says managing director Viju Sital, noting that Amtronx has its own Avani brand.
Consumers worldwide are increasingly being spoiled for choice, given the enormous range of high-quality, competitively-priced DVD products from Hong Kong firms.
WRITTEN BY ANDREA PAWLYNA
Wellmex Industrial Co Ltd
EW Int'l Tower
120-124 Texaco Rd
Tsuen Wan, New Territories
Welton Electronics Ltd
Safety Godown Ind Bldg
56 Ka Yip St