21 Jan 2008
Customised Sourcing Goes Overseas(HKTDC Electronic Components & Parts, Vol 01,2008)
Proven TDC Services
The rollout began with Tendence Lifestyle, Frankfurt in the summer and continued with the Style Hong Kong in Moscow Expo in September 2007, giving buyers at these fairs the opportunity to receive an instant list of relevant exhibitors/suppliers at that particular event.
Developed by the Hong Kong Trade Development Council (TDC), the customised tdctrade.com sourcing service has generated more than one million enquiries for suppliers since its launch in March 2007.
Among the many tdctrade.com sourcing success stories is Cynthia Cheung, director of 15-year-old fashion accessory supplier CYT Industrial Co.
She found a quick and effective way to overcome her hurdles and locate targeted manufacturers during a visit to the recent Hong Kong Gifts & Premium Fair.
In the past, she used to visit the fair booth by booth so as not to miss anything important. "However, due to the huge size of the fair in recent years, I felt totally exhausted afterwards!"
Help was at hand at the recent Hong Kong Gifts & Premium Fair, where Ms Cheung discovered the innovative tdctrade.com sourcing service expressly designed to help buyers quickly find targeted exhibitors.
"The TDC's on-site staff asked me what kind of products I was looking for, and immediately searched for matching suppliers through the online database," she recalls. "A list of related suppliers was printed out for me, including the booth numbers and product photos - which made my work much easier!"
The information on the list, which is also sent to enquiring buyers by email, was "very useful" and allowed Ms Cheung to visit the right exhibitors at the fair while also providing a handy record for future use.
The TDC has placed the details of exhibitors at its 30 trade fairs and advertisers in its 14 trade magazines on its www.tdctrade.com website to provide an exhaustive database of more than 100,000 suppliers.
Ms Cheung initially started using the organisation's trade information services to gather data and statistics on overseas markets.
Approximately two years ago, Ms Cheung also started to advertise in the TDC's Hong Kong Fabrics & Accessories product magazine and is "very satisfied" with the results as the magazine has helped her win customers at more than 20 of the TDC's Hong Kong fairs and their overseas counterparts.
Recently, CYT started to advertise on the TDC's www.tdctrade.com online platform because online sourcing is the "big trend" in today's fast-paced business world and one of the major sources of information for buyers and suppliers alike.
Many overseas buyers use the TDC's online platform to help their sourcing activities, so the TDC has integrated its product magazines with the online website to create a one-stop platform that caters to the diverse needs of buyers.
For example, magazine advertisers' websites at www.tdctrade.com are published in TDC product magazines, combining two promotional efforts into one and attracting buyers to browse in search of more information.
"Online sourcing provides a 24-hour service, making contact with buyers much easier," she maintains. "For example, we have received enquiries from customers in Europe, the US, South Africa and Eastern Europe."
On average, Ms Cheung says, CYT receives more than 10 enquiries every month, which helps broaden its clientele.
SAVE TIME AND MONEY
The TDC's customised tdctrade.com sourcing service saves you time and money with five steps:
|1)||visit the on-site service outlets identified by the magnifying glass signpost|
|2)||tell the on-site assistants which products you are seeking|
|3)||get an instant printed list of relevant on-site exhibitors and off-site suppliers - with company information, product names and photos|
|4)||meet quality suppliers at the fair|
|5)||continue to contact suppliers after the fair|