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Cool Comfort(HKTDC Electronics, Vol 03,2008)

AIRTEK Int'l Corp Ltd

A company founded just four years ago with a vision of bringing environmentally correct cooling appliances to the everyday consumer is whipping up a storm in world markets.

AirTek Int'l Corp Ltd started operations with the support of the Oriental Group of companies, which have been in business in Asia since 1928, notes group Chairman Baldev Kumar.

"We are a leading developer and manufacturer of innovative climate control products," he explains. "Since last year, we have graduated from a mere start-up to a company that designs and manufactures a complete range of evaporative air coolers -in fact, we now have the largest selection of evaporative air coolers in the world!"

AirTek is a dynamic global company with manufacturing in China and well-established sales and marketing operations in Hong Kong, the US, the UK, Argentina, Guatemala, Chile, Brazil and India.

"AirTek provides quality products by understanding the market, focusing on the needs of the customer and by its commitment to finding the optimum balance between cost effectiveness and realistic environmental solutions," adds CEO Sanjay Varma.

AirTek products are sold in all major countries in the world under the AirTek brand as well as the own brands of its selected customers.

The company's core product range consists of mobile, portable and personal air coolers. "Best-in-class R&D ensures Airtek air coolers are engineered to provide maximum cooling performance, with up to 90% energy-cost savings compared to air conditioners," Mr Varma says.

"Our evaporative air coolers provide the most natural and healthy way of creating cool air, using just water and fresh air, which is continuously cleansed of any dust particles as it passes through the cooling medium."

As a result of these initiatives, the company has built main export markets in major areas such as North America and Europe. "We expect exports to grow exponentially as consumers are becoming sensitive to rising energy costs and are increasingly aware of the need to reduce their carbon footprint in order to reduce impact on the degrading environment," Mr Varma predicts.

"Globally consumers are gradually becoming more aware of the benefits of evaporative air cooling and are switching over from air-conditioning."

Today, AirTek's business supports more than 600 employees in various locations ranging from China and Hong Kong to half-a-dozen overseas sales offices. "Manufacturing is based in southern China and comprises R&D, tooling, plastic injection and assembly," Mr Varma adds.

A key contributor to AirTek's success is excellent communication and relationships with vendors and customers alike, and complete transparency throughout the process. "Through our locally based offices we are able to react quickly to local market needs and trends," Mr Varma says.

However, he admits that gaining the trust of customers is always a challenge in the beginning. "We have successfully overcome this by delivering superior products in terms of design, cooling efficiency and quality ," Mr Varma notes. "Our products are sold in more than 24 countries globally and in many major retail chains."

He says the 20L EcoCool cooler has been "particularly popular" with all AirTek's customers. "The AirTek EcoCool is an air cooler, humidifier, ionizer and a fan - a true all-in-one unit," Mr Varma maintains.

"It comes with a full function remote control, is a powerful cooler with better air-flow and air-throw than any other cooler in its class and can cool areas up to 300 square feet under test conditions."

"We deliver a customised solution for each market, resulting in market-driven product development, full transparency and timely updates," Mr Varma promises. "Whatever the cooling problem, AirTek delivers the perfect solution!"

Please visit our booth at 5G-29,30,31 Hall of Fame at the HKTDC Hong Kong Electronics Fair 2008 (Autumn Edition)

AirTek International Corporation Ltd.
(The Oriental Group)
Suit 806-807A, TST Centre (West Wing)
66 Mody Road, Tsim Sha Tsui East, Kowloon, Hong Kong
Tel: +852-2559-5522 Fax: +852-2559-0699
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