1 March 2003
Computer Accessories(HKTDC Electronics, Vol 02,2003)
Vol 2, 2003
Providing Added Punch
Elite Century Technology Ltd produces this 5.1 Power Home Theatre Woofer set (top) and multimedia keyboard with a three-button mini optical mouse
Unlike fashion accessories, computer accessories are not there just to look decorative. Although they do indeed have smart designs they are function multipliers, adding capabilities and enhancing the qualities inherent in today's hi-tech products.
One Hong Kong company that has proved nimble in a highly competitive environment is Elite Century Technology Ltd, which is one of seven subsidiaries of the Newtone Group and acts as a bridge between the factory on the Chinese mainland and the company's main markets in Europe and the US.
Elite Century's six-storey, 500-worker factory in Panyu, Guangdong Province, produces multiple versions of the computer mouse as well as keyboards and home theatre woofers. The mouse products, which bear the brand name Ntech, include the three-button mini optical mouse (model GH80210) at US$4.70 FOB Hong Kong and the five-button RF & optical mouse rechargeable (GH80832) at US$11.
"We are making the mouse with the most sophisticated design based on the latest technology," claims vice general manager David Chan. "With the help of low mass-production costs on the mainland, we aim to have the most competitive price."
Also in the optical mouse business is Goodfit Products Co Ltd, whose Cyclops brand mouse (model OM380 and HK$70 FOB Hong Kong each) does away with the familiar mouse ball, using an optical sensor and digital signal processor to read and follow mouse movements. Minimum order size is 500-1,000 pieces and delivery time is 45-60 days.
A second key product line for Goodfit is the USB Flash Disk (model FD169 costing HK$120 FOB Hong Kong each), also available under the Cyclops brand with the same minimum order and delivery times as the Cyclops mouse.
As the company's sales and marketing executive Samantha Chung says, this ultra-compact mass storage device is ideal for business trips, eliminating the need to carry floppy disks. "With the spread of MP3s and digital cameras, the market for such mass storage devices is growing," Chung observes.
A wholly owned subsidiary of Hong Kong-listed Northern Int'l Holdings, ISO 9002-certified Goodfit manufactures its products at a 65,000-square-metre, 1,000-worker plant in Panyu.
Quality and competitive pricing are assets stressed by Grandway Technology Ltd, which was established in 1991 and has been involved in the design and manufacture of a broad range of products for the export market.
Company spokeswoman Bonnie Tsang says Grandway's product lines include personal digital assistants (PDAs), touch screen organisers, databanks, translators, electronic toys and LCD games, electronic pedometers, digital compasses and sports-related electronic accessories. "With our excellence in technology manufacturing, we also provide OEM/ODM services to our customers," she adds.
Grandway has its own Smartland and G-Lab brand names but the PC-linked PDA 96K (PAO510/96 at US$7.40 FOB Hong Kong) and PDA 1M (PAO510/1M at US$7.60) are designed for customers to add their own brands.
They pack a wealth of features including a "to do" list, memo pad, website address storage, expense manager, project planner, price table, EC access, six classic games, security password lock, and a PC-linked communication facility to upload/download and record to/from a PC.
Manufactured at a 10,000-square-foot factory in Shenzhen on the mainland, they require a minimum order of 1,000 units delivered 30 days after order confirmation.
Great China (China) Industries Co Ltd claims to be the only company in Hong Kong producing mini-speaker sets suitable for plugging into computers, radios, VCD and DVD machines and produces 50,000 sets per month.
General manager Henry Luk stresses the high quality and competitive prices of his products, which are exported to Japan, the mainland, Taiwan and Europe. "Our quality is the guarantee," he says, adding, "we've had no complaints."
The three passive speaker sets cost US$1.10 FOB Hong Kong (GCS-021), US$1.15 (GCS-022) and US$0.95 (GCS-028) for a minimum order of 2,000 sets delivered 20-30 days after order confirmation.
Staying ahead of the game is the business philosophy of Louis Leung, executive director of Microdia Int'l Ltd. Founded in 1992 as a floppy diskette manufacturer, Microdia is now a leading manufacturer specialising in high speed data storage media and wireless communications and networking products.
"Through stringent quality control and total commitment to R&D, Microdia develops business partnerships with many of the widely respected global IT companies," Leung says.
"With manufacturing plants strategically located in Southeast Asia with ISO 9001 and ISO 9002 certification approvals, our products are highly reliable, innovative and competitive."
Microdia produces various flash memory solutions for high speed data storage, including cards, card readers, adaptors, USB flash drives and MP3, as well as optical recordable media such as DVD and CD recordable discs. The company also makes wireless LAN products and Bluetooth devices for wireless communications and networking.
Microdia's products are available under various brand names, including Microdia, Airolinks, Airoblue, iFlash, Fujimedia, Best, Micro-Flash and Flash-Key, with minimum orders and FOB Hong Kong prices varying depending on the product.
WRITTEN BY JONATHAN SHARP
Great China (China) Industries Co Ltd
Good Hope Bldg
5 Sai Yeung Choi St, South
Mong Kok, Kowloon
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