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1.

US Parents Now Prioritising Quality and Sustainability Over Price

27 Nov 2019

When it comes to shopping for junior, many US parents are willing to pay something of a premium if it ensures that nothing non-sustainable or of an inferior quality enters the nursery, according to ex...Read More

2.

Chances to Climb the Properties' Ladder Abound at UK Licensing Expo

25 Nov 2019

The boom in digital media has seen an explosion in the number of licensed properties, with online-characters competing with cinema and TV icons for T-shirt acreage and plush placements, according to e...Read More

3.

The Philippines’ Baby and Maternity Market: Targeting Millennial Parents

18 Nov 2019

With rising incomes and more sophisticated demands, Philippine parents are increasingly looking for high quality baby and maternity products. Hong Kong exporters may consider partnering with the moder...Read More

4.

Tokyo Game Show Embraces E-sport Endorsements and Subscriptions

31 Oct 2019

A very different 2019 Tokyo Game Show saw brands ever-more keen to burnish their e-sport credentials, while the increasing number of online subscription opportunities may transform the purchaser / ven...Read More

5.

Moscow Multiplex Set to Welcome Russia's First Ever Marvel Mug Store

24 Sept 2019

The long wait to make in-cinema purchases of Captain America cafetières or Harry Potter jotters is finally over....Read More

6.

Lunar Landing Semi-Centenary Helps US Licensed Product Sales Rocket

12 Sept 2019

As well as 50-years of moon mission memorabilia, the recent Las Vegas Licensing Expo also saw new Star Wars merchandise out in Force, Snoopy riding high and the long-awaited Frozen 2 set to trigger a ...Read More

7.

Accessing the ASEAN Consumer Market: Toys and Games (Marketing)

22 July 2019

For toys and games exporters to expand into the key ASEAN markets, formulating an optimal marketing strategy is essential for a successful launch. Hong Kong toys companies should also pay attention to...Read More

8.

China’s Toys and Games Market (5): Two-Child Parents’ Purchase Preferences podcast

4 July 2019

A recent Mainland China toy consumer survey commissioned by HKTDC interviewed 180 parents who have two or more children in order to understand their toy purchase preferences. They spend 20% more on to...Read More

9.

Accessing the ASEAN Consumer Market: Toys and Games (Market Entry Strategies)

2 July 2019

The routes to the ASEAN market are diverse and competitive. Hong Kong toys and games exporters need to consider the characteristics of each sales channel, including its location, market reach, managem...Read More

10.

China’s Toys and Games Market (4): Information and Purchase Channels podcast

27 June 2019

According to a survey conducted by the Hong Kong Trade Development Council (HKTDC) in China, shopping websites are now where the largest proportion of parents obtain toy information. With regard to sh...Read More

11.

China’s Toys and Games Market (3): Pricing and Brand Factors podcast

20 June 2019

According to a survey conducted by the Hong Kong Trade Development Council (HKTDC) in China, mainland parents’ average annual expenditure on toys and frequency of purchase today have risen considerabl...Read More

12.

Accessing the ASEAN Consumer Market: Toys and Games (Online Sales Channels)

17 June 2019

Online sales channels, including B2C marketplaces and social media, have become a new force in the toys and games industry in Indonesia, Malaysia and Thailand. Given the young and tech-savvy consumers...Read More

13.

Endgame: Can Toy Licensors Survive in the Brutal New Retail Reality?

11 June 2019

While toy retailers and manufacturers have learnt to roll with the punches in these straitened times, licensors are clinging to the practices and fees they enjoyed in times more prosperous, an approac...Read More

14.

Bold Acquisitions Show Confidence Remains in High St Toy Retailers

4 June 2019

With both the Early Learning Centre toy retail chain and Hamleys, the UK's most iconic toy shop, having recently been acquired, the ambition and investment plans of their new owners suggests high stre...Read More

15.

Accessing the ASEAN Consumer Market: Toys and Games (Distribution Channels)

3 June 2019

Despite the rise of e-commerce, bricks-and-mortar stores are still the preferred channel for some categories of toys. In ASEAN, going shopping together for toys is a favourite activity for many famili...Read More

16.

China’s Toys and Games Market (2): Consumer Preferences podcast

30 May 2019

According to a survey conducted by the Hong Kong Trade Development Council (HKTDC) in China, traditional toys remain the most popular. Electronic/ electric toys and dolls are most preferred by boys an...Read More

17.

Traditional Toys Trump Robots in the Battle for Consumer Affection

29 May 2019

With Anki the latest digital brand to come off worse to all things analogue in the war to win over kids, the world's most discriminating demographic, is it high-time high-tech manufacturers reassessed...Read More

18.

Tech vs Tactile: Digital and Traditional Toys Slug It Out at NY Show

9 May 2019

While some exhibitors looked to appeal to parents by piquing their children's interests in science and coding, other companies attending this year's New York Toy Show hoped to capitalise on the disill...Read More

19.

Slime, Squishy Corgis and Construction Toys Top US Impulse-Buy List

8 May 2019

Even amid the plethora of merchandise on show at this year's more extensive than ever Las Vegas-set ASD Market Week, certain items – noisy putty and pooch-motifed headrests – managed to achieve a surp...Read More

20.

Accessing the ASEAN Consumer Market: Toys and Games (Recent Developments and Trends)

6 May 2019

In Malaysia, Indonesia and Thailand, the demand for toys and games has been boosted by the young demographic, growing household incomes, and the rising popularity of foreign animated movies and cartoo...Read More

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