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Anglo-Involvement Steers Russia's Toy Giant in New Retail Directions

15 Jan 2020

With Detksy Mir now 50% UK-owned, new formats, expansion plans and a fresh e-commerce focus have been unveiled....Read More


Non-Contemporary Gaming Console Sales Soar in Retro-Minded Russia

6 Jan 2020

Nostalgia for 1990's Nintendo clones drives purchases of gaming units that predate fall of the Soviet Union....Read More


Vietnam’s Baby and Maternity Market: Consumer Preferences and Marketing Strategies

30 Dec 2019

The Vietnamese baby and maternity market is boosted by the rising incomes of educated parents who are willing to pay a premium for high quality baby products. Hong Kong suppliers may find good opportu...Read More


US Parents Now Prioritising Quality and Sustainability Over Price

27 Nov 2019

When it comes to shopping for junior, many US parents are willing to pay something of a premium if it ensures that nothing non-sustainable or of an inferior quality enters the nursery, according to ex...Read More


The Philippines’ Baby and Maternity Market: Targeting Millennial Parents

18 Nov 2019

With rising incomes and more sophisticated demands, Philippine parents are increasingly looking for high quality baby and maternity products. Hong Kong exporters may consider partnering with the moder...Read More


Tokyo Game Show Embraces E-sport Endorsements and Subscriptions

31 Oct 2019

A very different 2019 Tokyo Game Show saw brands ever-more keen to burnish their e-sport credentials, while the increasing number of online subscription opportunities may transform the purchaser / ven...Read More


Moscow Multiplex Set to Welcome Russia's First Ever Marvel Mug Store

24 Sept 2019

The long wait to make in-cinema purchases of Captain America cafetières or Harry Potter jotters is finally over....Read More


Lunar Landing Semi-Centenary Helps US Licensed Product Sales Rocket

12 Sept 2019

As well as 50-years of moon mission memorabilia, the recent Las Vegas Licensing Expo also saw new Star Wars merchandise out in Force, Snoopy riding high and the long-awaited Frozen 2 set to trigger a ...Read More


Accessing the ASEAN Consumer Market: Toys and Games (Marketing)

22 July 2019

For toys and games exporters to expand into the key ASEAN markets, formulating an optimal marketing strategy is essential for a successful launch. Hong Kong toys companies should also pay attention to...Read More


China’s Toys and Games Market (5): Two-Child Parents’ Purchase Preferences podcast

4 July 2019

A recent Mainland China toy consumer survey commissioned by HKTDC interviewed 180 parents who have two or more children in order to understand their toy purchase preferences. They spend 20% more on to...Read More


Accessing the ASEAN Consumer Market: Toys and Games (Market Entry Strategies)

2 July 2019

The routes to the ASEAN market are diverse and competitive. Hong Kong toys and games exporters need to consider the characteristics of each sales channel, including its location, market reach, managem...Read More


China’s Toys and Games Market (4): Information and Purchase Channels podcast

27 June 2019

According to a survey conducted by the Hong Kong Trade Development Council (HKTDC) in China, shopping websites are now where the largest proportion of parents obtain toy information. With regard to sh...Read More


China’s Toys and Games Market (3): Pricing and Brand Factors podcast

20 June 2019

According to a survey conducted by the Hong Kong Trade Development Council (HKTDC) in China, mainland parents’ average annual expenditure on toys and frequency of purchase today have risen considerabl...Read More


Accessing the ASEAN Consumer Market: Toys and Games (Online Sales Channels)

17 June 2019

Online sales channels, including B2C marketplaces and social media, have become a new force in the toys and games industry in Indonesia, Malaysia and Thailand. Given the young and tech-savvy consumers...Read More


Endgame: Can Toy Licensors Survive in the Brutal New Retail Reality?

11 June 2019

While toy retailers and manufacturers have learnt to roll with the punches in these straitened times, licensors are clinging to the practices and fees they enjoyed in times more prosperous, an approac...Read More


Bold Acquisitions Show Confidence Remains in High St Toy Retailers

4 June 2019

With both the Early Learning Centre toy retail chain and Hamleys, the UK's most iconic toy shop, having recently been acquired, the ambition and investment plans of their new owners suggests high stre...Read More


Accessing the ASEAN Consumer Market: Toys and Games (Distribution Channels)

3 June 2019

Despite the rise of e-commerce, bricks-and-mortar stores are still the preferred channel for some categories of toys. In ASEAN, going shopping together for toys is a favourite activity for many famili...Read More


China’s Toys and Games Market (2): Consumer Preferences podcast

30 May 2019

According to a survey conducted by the Hong Kong Trade Development Council (HKTDC) in China, traditional toys remain the most popular. Electronic/ electric toys and dolls are most preferred by boys an...Read More


Traditional Toys Trump Robots in the Battle for Consumer Affection

29 May 2019

With Anki the latest digital brand to come off worse to all things analogue in the war to win over kids, the world's most discriminating demographic, is it high-time high-tech manufacturers reassessed...Read More


Tech vs Tactile: Digital and Traditional Toys Slug It Out at NY Show

9 May 2019

While some exhibitors looked to appeal to parents by piquing their children's interests in science and coding, other companies attending this year's New York Toy Show hoped to capitalise on the disill...Read More

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