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Moscow Multiplex Set to Welcome Russia's First Ever Marvel Mug Store

24 Sept 2019

The long wait to make in-cinema purchases of Captain America cafetières or Harry Potter jotters is finally over....Read More


Lunar Landing Semi-Centenary Helps US Licensed Product Sales Rocket

12 Sept 2019

As well as 50-years of moon mission memorabilia, the recent Las Vegas Licensing Expo also saw new Star Wars merchandise out in Force, Snoopy riding high and the long-awaited Frozen 2 set to trigger a ...Read More


Accessing the ASEAN Consumer Market: Toys and Games (Marketing)

22 July 2019

For toys and games exporters to expand into the key ASEAN markets, formulating an optimal marketing strategy is essential for a successful launch. Hong Kong toys companies should also pay attention to...Read More


China’s Toys and Games Market (5): Two-Child Parents’ Purchase Preferences podcast

4 July 2019

A recent Mainland China toy consumer survey commissioned by HKTDC interviewed 180 parents who have two or more children in order to understand their toy purchase preferences. They spend 20% more on to...Read More


Accessing the ASEAN Consumer Market: Toys and Games (Market Entry Strategies)

2 July 2019

The routes to the ASEAN market are diverse and competitive. Hong Kong toys and games exporters need to consider the characteristics of each sales channel, including its location, market reach, managem...Read More


China’s Toys and Games Market (4): Information and Purchase Channels podcast

27 June 2019

According to a survey conducted by the Hong Kong Trade Development Council (HKTDC) in China, shopping websites are now where the largest proportion of parents obtain toy information. With regard to sh...Read More


China’s Toys and Games Market (3): Pricing and Brand Factors podcast

20 June 2019

According to a survey conducted by the Hong Kong Trade Development Council (HKTDC) in China, mainland parents’ average annual expenditure on toys and frequency of purchase today have risen considerabl...Read More


Accessing the ASEAN Consumer Market: Toys and Games (Online Sales Channels)

17 June 2019

Online sales channels, including B2C marketplaces and social media, have become a new force in the toys and games industry in Indonesia, Malaysia and Thailand. Given the young and tech-savvy consumers...Read More


Endgame: Can Toy Licensors Survive in the Brutal New Retail Reality?

11 June 2019

While toy retailers and manufacturers have learnt to roll with the punches in these straitened times, licensors are clinging to the practices and fees they enjoyed in times more prosperous, an approac...Read More


Bold Acquisitions Show Confidence Remains in High St Toy Retailers

4 June 2019

With both the Early Learning Centre toy retail chain and Hamleys, the UK's most iconic toy shop, having recently been acquired, the ambition and investment plans of their new owners suggests high stre...Read More


Accessing the ASEAN Consumer Market: Toys and Games (Distribution Channels)

3 June 2019

Despite the rise of e-commerce, bricks-and-mortar stores are still the preferred channel for some categories of toys. In ASEAN, going shopping together for toys is a favourite activity for many famili...Read More


China’s Toys and Games Market (2): Consumer Preferences podcast

30 May 2019

According to a survey conducted by the Hong Kong Trade Development Council (HKTDC) in China, traditional toys remain the most popular. Electronic/ electric toys and dolls are most preferred by boys an...Read More


Traditional Toys Trump Robots in the Battle for Consumer Affection

29 May 2019

With Anki the latest digital brand to come off worse to all things analogue in the war to win over kids, the world's most discriminating demographic, is it high-time high-tech manufacturers reassessed...Read More


Tech vs Tactile: Digital and Traditional Toys Slug It Out at NY Show

9 May 2019

While some exhibitors looked to appeal to parents by piquing their children's interests in science and coding, other companies attending this year's New York Toy Show hoped to capitalise on the disill...Read More


Slime, Squishy Corgis and Construction Toys Top US Impulse-Buy List

8 May 2019

Even amid the plethora of merchandise on show at this year's more extensive than ever Las Vegas-set ASD Market Week, certain items – noisy putty and pooch-motifed headrests – managed to achieve a surp...Read More


Accessing the ASEAN Consumer Market: Toys and Games (Recent Developments and Trends)

6 May 2019

In Malaysia, Indonesia and Thailand, the demand for toys and games has been boosted by the young demographic, growing household incomes, and the rising popularity of foreign animated movies and cartoo...Read More


Growth of Home Market Buoys China Toy Makers in Face of US Tariffs

3 May 2019

Despite narrowing margins, increasing labour costs and the threat posed by escalating US import tariffs, exhibitors at the Shanghai China International Toy Fair were noticeably upbeat, largely on acco...Read More


China’s Toys and Games Market (1): Purchase Motivations podcast

3 May 2019

According to a survey conducted by the Hong Kong Trade Development Council (HKTDC) in China, parents’ main motivation when buying toys is to enhance their children’s abilities and intelligence. The su...Read More


Sales of Home-Produced Items Surge in Burgeoning Russian Toy Market

26 April 2019

Purchases of domestically-sourced toys grew faster than their imported equivalents for the first time last year....Read More


Moscow Kids Show Casts Light on Very Singular Russian Toy Market

9 April 2019

Alongside a number of very un-global preferences, the Russian toys and games sector is facing several particular e-commerce and grey-market challenges, according to attendees at this year's Kids Russi...Read More

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