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China’s Baby Products: Using Brand Strategy to Target Different Segments of the Childrenswear Market

27 June 2017

As average personal spending levels have gone up in China, there has been a corresponding demand from parents for a more diverse and high-quality choice of clothing for their children. In this intervi...Read More


China’s Baby Products: How Innovation Saw One Hong Kong Company Master the Mainland Market

14 June 2017

In its early years, Fu Hong kidsme Ltd of Hong Kong carried out production in the Chinese mainland for a number of international brands on an OEM and ODM basis. The company then moved gradually into t...Read More


Surging Vietnam Baby Market Excites Exporters Across Southeast Asia

23 May 2017

With rising birth rates and growing affluence, the Vietnamese maternity and baby market is expected to be worth US$5 billion within the foreseeable future, developments that have proved to be an irres...Read More


Cardboard Beds and Parents' Products to the Fore at US Kids' Show

9 Feb 2017

As well as the latest offerings from all the expected names in the global child and baby products' business, the ABC Kids Expo also featured a host of items that began life as problem-solving innovati...Read More


Early Learning and Local Licensing Dominate Moscow Kids' Show

4 Jan 2017

Despite on-going economic uncertainties, Russian parents continue to prioritise spending on early learning products, while the country's resurgent animation industry spurs massive growth in the sale o...Read More


Running a Dedicated E-commerce Platform for Mainland Mothers

20 Dec 2016

BeiBei (beibei.com) positions itself as an e-commerce platform dedicated to the needs of mothers. Apart from selling mother-and-baby products, BeiBei has set up a cross-border e-commerce channel, glob...Read More


Back Stories and Animal Prints Set the Style for US Kids' Fashion

4 Oct 2016

Playtime New York, the 13th iteration of North America's leading trade show in the kids' fashion sector, saw demand peak for edgier urban looks, items of clothing that actually tell a story, matching ...Read More


Own-label Latest Tactic for Success in Russian Kids' Goods Sector

14 Sept 2016

With spend returning, children's product sector is the new battleground on the Russian High Street....Read More


China’s 13th Five-Year Plan: Business Opportunities Under the Two-Child Policy

24 June 2016

China’s 13th Five-Year Plan sets out that a two-child policy is to be implemented across the board, allowing all couples to have a second child. Meanwhile, members of the mainland’s only-child generat...Read More


South Korean Baby Sector Rallies Despite Record Low Birth Rates

29 Feb 2016

Move toward smaller families sees spend prioritised on well-being of single child by parents and grandparents....Read More


Record Attendance at Kind + Jugend Confirms Buoyant Baby Sector

7 Dec 2015

Strollers, interactive products, safety-first items and an enhanced green awareness dominated proceedings at the 2015 Kind + Jugend show in Cologne, one of the world's leading trade events in the bust...Read More


Picture Books: A Big Draw for Both Young and Adult Mainlanders

4 Nov 2015

Illustrated volumes can emotionally inspire children and chronicle the lives of the older generation....Read More


Mainland Now World's Second Largest Market for Children's Products

28 May 2015

Beaten only by the US, the mainland mother-and-child market is set to be worth Rmb2 trillion this year. This has triggered massive growth in the number of domestic producers targetting the sector, whi...Read More


Children’s Clothing Market in China: Physical Stores Supplemented by Online podcast

30 April 2015

In 2014, there were 360 million online consumers on the Chinese mainland. However, most mainland parents still preferred to buy children’s clothing items from physical stores. It is because most mainl...Read More


Children’s Clothing Market in China: Increasing Brand Awareness

29 April 2015

Many mainland parents believed they would be assured of finding “stylish” items with “character” when they bought famous childrenswear brands. They also maintained that such items would increase the s...Read More


Children's Clothing Market in China: Consumers’ Characteristics and Preferences

22 April 2015

As China’s economy grows and disposable income increases among consumers, parents are more willing to look for stylish and fashionable designs when buying clothing for their children. As competition i...Read More


China’s Children’s Clothing: An Online-to-Offline Case Study

21 April 2015

Having operated a maternity and baby products retailing business for 16 years, Leyou adopts a comprehensive online-to-offline business model of “chain store + online mall + app”. Leyou is one of the i...Read More


Ethical Manufacturing Goes Mainstream in European Children's Market

26 March 2015

Environmental concern and ethical sourcing now seen as vital by European parents, according to buyers and exhibitors at Bubble London, while innovation and quality childrenswear imports also woo consu...Read More


Children's Clothing Market in China: Trends and Dynamics podcast

26 March 2015

The baby and children's apparel market in China is expected to have a promising future as parents become more demanding about their children's clothing and as the number of newborn babies steadily inc...Read More


China’s Children’s Clothing: A Market-driven Case Study

18 March 2015

Founded in 2001, Foshan TQ-bebe Apparel Co Ltd (TQ-bebe) is a girls’ clothing specialist that trades under two brands - “TQ-bebe” and “Ruo Bei Er”. Zeng Weiping, the General Manager of TQ-bebe, in sha...Read More

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