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Playtime(HKTDC Toys & Games , Vol 02,2008)

HKTDC Hong Kong Toys And Games Fair 2009


Fun is serious business at Asia's premier toys and games fair, a showcase of the latest, hottest and most popular playthings available

Business opportunities galore await tens of thousands of visitors to the HKTDC Hong Kong Toys & Games Fair, the largest toys industry event in Asia and second-largest in the world.

An extensive array of innovative and quality products will grace the 35th edition of the show, which will be held from 5-8 January 2009 at the Hong Kong Convention and Exhibition Centre.

"The Hong Kong fair is really getting better and better each year, and attracts a larger number of quality exhibitors and buyers from around the world," enthuses buyer Rubmn Soazo, Director for Chilean firm Loko Toys Chile. "It is an absolutely excellent fair."

The show is a bonanza event for many other attendees such as frequent visitor Dave Schylling, Chief Executive Officer for Schylling Associates, Inc of the US. "This fair is fantastic for us because we can see our suppliers and many of our customers in one place," he notes. "About 50% of our business is a result of this fair."

Among other satisfied buyers is Johnson Correya, Marketing Manager for Mikkai Int'l (LLC) of the UAE. "This fair is important to me because there are always a lot of new products," he says.

Special zones

Organised by the Hong Kong Trade Development Council (HKTDC), the 2009 event will feature specialised product zones, namely Baby Toys & Products, Candy Toys, Hobby Goods, Magic Items, Outdoor & Sporting Items and Paper Products & Toy Packaging.

The Hong Kong International Stationery Fair 2009, jointly organised by the HKTDC and Messe Frankfurt (HK) Ltd, will run concurrently for the convenience of cross-interest buyers.

The fair will display a wide variety of stationery, including back-to-school items, calendars, paper bags, printing ink, laminating and binding machines, white boards and paper shredders.

Super show

The world's second-largest toy exporter, Hong Kong enjoys a solid reputation for quality toy manufacturing and offers the perfect backdrop for the HKTDC Hong Kong Toys & Games Fair.

The 2008 event hosted more than 2,000 exhibitors from 36 countries and regions, including the Chinese mainland, Germany, Italy, Korea, Pakistan, Spain, Taiwan and Thailand.

Almost 30,000 buyers from 130 countries and regions visited the show, including 86 HKTDC-organised buying missions comprising more than 4,800 major buyers from around the world.

Among them were buying representatives from well-known toy brands and leading chain stores such as Toys "R" Us, Walt Disney, Mattel, Hasbro and Bandai (the US); Toyworld (Australia); VEDES (Germany); Pantaloon (India); Don Quijote and Kawada (Japan); The Baby Factory (New Zealand) and Hamleys (the UK).

Buyers from markets with huge growth potential opened up exciting new possibilities for exhibitors, with buyer numbers from Africa and the Middle East, for example, increasing by 15% and 16.5% respectively.

Fair highlights included product demonstrations, strolling models, cheerleader dance performances and seminars with topics ranging from toy trends in Asia and licensing opportunities through to risk management and brand development.

"Hong Kong is a sourcing hub for toys to trust," HKTDC Toys Advisory Committee Chairman Jeffrey Lam said at the 2008 fair. "It is this adherence to the highest standards of product quality that made 2007 another gratifying year for the industry."

Hong Kong's exports of toys, dolls and games totalled some US$12bn in 2007, up 23% over the previous year, with exports to the two main markets of the US and the EU climbing 4.8% and 22.6% respectively.

Given these positive trends, the HKTDC Hong Kong Toys & Games Fair 2009 is certain to prove to be another success and to provide a profitable playtime for exhibitors and buyers alike.

Don't forget to pick up HKTDC Toys & Games, the official magazine of the HKTDC Hong Kong Toys & Games Fair, at the show