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Loads Of Fun(HKTDC Enterprise, Vol 10,2007)

Toys & Games


An action-packed, battery-operated Pop! Pop! Hive toy is one of the most popular items manufactured by Wai Kwong Industrial Products Ltd
The chinese mainland is now the world's toy capital, and Hong Kong has taken a leading role in the manufacture of toys and games for everyone

Since its founding in 1974, Wai Kwong Industrial Products Ltd has remained a top producer of plastic toys and games, including educational toys, bubble toys, dart games and guns for children aged 3-7 years.

Rather than manufacture a comprehensive range of toys, Wai Kwong concentrates on selected categories. "We prefer to focus on a few areas, such as bubble-top and educational toys, because of toy safety issues," says Manager Decca Yeung. "All of our toys are made of non-toxic, environmentally-friendly materials. We're really strict on this."

One of the company's most popular items is its action-packed, battery-operated Pop! Pop! Hive toy. Here, players have to figure out how to knock down colourful plastic honeycomb bricks on a rotating wheel without letting a set of honey jugs tip over. This item sells for US$6.40 each FOB Hong Kong.

The OEM/ODM's firm's medium-priced toys are sold in chain stores and department stores worldwide, and licensing arrangements account for about 25%-30% of its business.

A key manufacturer of table games, Honour Glory Plastic Fty Ltd makes foosball, billiards, air hockey, soccer and snooker games in tabletop and freestanding versions.

"We have three standard sizes for each, but we can also do custom-made dimensions," says General Manager Calvin Leung. "The smaller ones are for children from age six and up, and the full-size ones are for adults."

The company's products sell for US$20-200 each FOB Hong Kong. "We have about 10 table games now, and we're thinking of adding shuffleboard and basketball to the line," Mr Leung adds.

While its table units are currently constructed mainly of MDF resplendent with plastic accessories, the OEM firm is considering adding higher end products made of solid wood. Multifunctional table games that feature more than one game are also on the agenda, especially because they are in demand in the company's main US market.

"For tabletop games, we could put one game on the top side and another one on the reverse," Mr Leung explains. Mini-table games for younger children, such as mini-pool, are another avenue the company is exploring.

For fashion dolls and action figures for children aged 3-10 years, Win Goal Industrial Ltd is one sourcing solution. The five-year-old firm's 20-30 action figures (30cm-tall) are priced from US$2-4 each FOB Shenzhen and include soldiers, ninjas and rangers, each with various accessories.

Five models of adult fashion dolls are available in five sizes - from 14cm to 35cm-tall - and sell for US$1-4 each. "Each doll comes with three outfits, plus accessories," says Sales Manager Allen Ho, adding that more than 200 outfits can be purchased separately. Action figures and fashion dolls are both crafted from ABS.

The OEM/ODM firm's newest line of soft vinyl baby dolls dressed in casual, fashion or evening clothing has become its fastest-growing range. "We introduced them three years ago," says Mr Ho. "It's a new style of doll that many people find attractive. We offer them in three sizes - 14cm, 22cm and 35cm-tall."

Baby doll accessories include jewellery, plush toys and toy ponies, and the dolls are priced from US$1-3 each.

Fully 80% of Win Goal's dolls carry the firm's Belle, Ha La Baby or Maxman in-house brand names. The company's plan for the future is to update its dolls with new accessories and packaging to keep current models looking fresh and appealing.

Children with a taste for making their own snacks need look no further than Hop Hing Int'l Ltd. The firm, which is known for its high-quality electrical appliances and toys, makes working, child-sized versions of popcorn makers, cotton candy makers, ice-cream makers and chocolate fondue makers for children aged 5-12.

"We started with the cotton candy maker and the others followed," says Director and founder K. K. Tam. "The idea was to help build relationships between parents and children through our products, and we wanted to create a party feeling."

It takes just a few minutes and a few spoonfuls of sugar to create fluffy clouds of delicious cotton candy. "The cotton candy maker is our most popular product and represents more than 50% of our total production," Mr Tam adds. This toy is priced from US$13-15 each FOB Hong Kong.

While also a producer of licensed plastic characters from the movie Toy Story, the company aims to develop a line of soft toys for babies next year.

For profitable fun, it seems that when it comes to the business of toys Hong Kong companies are highly capable of delivering.




Easy Play Toys Ltd
Rm 808
Kowloon Centre
29-39 Ashley Rd
Tsim Sha Tsui, Kowloon
Hong Kong
Tel: 852-2994-5573
Fax: 852-2994-8493


Date Established: 1996
Major Product Categories: pre-school and electronic toys
Delivery Time: 45 days


Honour Glory Plastic Fty Ltd
Flats 1609-10
New Comm Centre
19 On Sum St
Siu Lek Yuen, Sha Tin
New Territories
Hong Kong
Tel: 852-2601-0070
Fax: 852-2699-9917
Web: www.honour-glory.com


Date Established: 1987
Major Product Categories: table games
Brands & Certificates: ISO 9001; China Customs Standard (AA+) Certificate
Minimum Order: three FEUs
Production Capacity: 5,000 sets per month
Delivery Time: 45 days
Factory Size & Location: 60,000 square metres;
Hui Dong Xian, Guangdong Province
Workforce: 2,000


Hop Hing Int'l Ltd
Unit D, 9/F
World Tech Centre
95 How Ming St
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2191-3368
Fax: 852-2191-3070
Web: www.hophingintl.com


Date Established: 1994
Major Product Categories: high-quality electrical appliances and toys
Brands & Certificates: Goodies
Delivery Time: 30 days
Factory Size & Location: 250,000 square feet; Dongguan, Guangxi
Workforce: 1,500


I-See Toys Industrial Ltd
Unit 3005
Paul Y. Centre
51 Hung To Rd
Kwun Tong, Kowloon
Hong Kong
Tel: 852-3520-4203
Fax: 852-3520-4206
Web: www.isee-toys.com


Date Established: 1993
Major Product Categories: pre-school electronics toys
Brands & Certificates: I-SEE; ISO 9001
Minimum Order: one TEU
Delivery Time: 45 days
Factory Size & Location: Shenzhen
Workforce: 300


Wai Dick Toys Co Ltd
No. 6, 9/F, Blk A
Hang Wai Ind Centre
6 Kin Tai St
Tuen Mun, New Territories
Hong Kong
Tel: 852-2468-1789
Fax: 852-2454-0501
Web: www.waidicktoys.com


Date Established: 1984
Major Product Categories: B/O fighter collection, Farm Tractors, Snow Mobiles, B/O & R/C cars and baby toys
Brands & Certificates: Wai Dick; ISO 9001, ICTI
Minimum Order: one TEU
Production Capacity: 10,000-20,000 pieces
Delivery Time: 60 days
Factory Size & Location: 120,000 square feet; Huizhou
Workforce: 800-1,000


Wai Kwong Industrial Products Ltd
13/F, Blk A
Chiap King Ind Bldg,
114 King Fuk St
San Po Kong, Kowloon
Hong Kong
Tel: 852-2325-5271
Fax: 852-2352-1930
Web: www.waikwong.com.hk


Date Established: 1974
Major Product Categories: bubbles items, B/O games and projectors, etc
Brands & Certificates: Bubblekids, Smartkids, Burbuja; ISO 9001
Minimum Order: 1,200 pieces per item
Delivery Time: 45-60 days
Factory Size & Location: 10,500 square metres; Dongguan
Workforce: 120


Win Goal Industrial Ltd
Flat 7, 14/F
Wah Chun Ind Centre
95 Chai Wan Kok St
Tsuen Wan, New Territories
Hong Kong
Tel: 852-3525-1738
Fax: 852-3525-1089
Web: www.win-goal.com


Date Established: 2002
Major Product Categories: fashion dolls,
action figures
Brands & Certificates: Belle, Ha La Baby, Maxman
Delivery Time: 45-60 days
Factory Size & Location: 20,000 square feet; Zhongshan